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Google Analytics is a free online application that offers a roadmap to success in digital sales. For people who are unfamiliar with the marketplace, Google Analytics can seem to be the most daunting part beginning. It is, however, incredibly easy to use when you have the proper guidance. Let's take a deeper look at 5 things you should know about Google Analytics tracking for eCommerce sites.
1: It's Much Easier than It Seems
One of the first things you need to be aware of when entering the world of Google Analytics is that it appears to be incredibly complex. It is actually more simple than what it appears.
Google Analytics launched in November of 2005. Since it was first introduced, the platform has changed many times. The last 16 updates to the version are scheduled to be released by 2021. Every time an update is released, Google Analytics becomes a little smarter and a lot more user-friendly. Actually, there are only 3 steps to setup your eCommerce tracker with Google Analytics.
2: What do I need to do to set up Google Analytics eCommerce Tracking?
Naturally, the process of the integration of Google Analytics into your selling platform will depend on how well-suited your system is to Google Analytics. For sites, it takes only 3 steps to do so:
- Allow Enhanced eCommerce Tracking in Google Analytics
- Embed Google's Global Site Tag Into Your Products
- Set up Google Analytics eCommerce Tracking In Your Marketplace Settings
We have a complete guide (with images) for setting up your Google Analytics tracker here.
3: Why Do I Need Google Analytics for eCommerce?
The more data you have to help you increase sales, the better. Without accurate data, your business online is selling in the dark. The tool can help sellers comprehend how their customers behave on their websites and applications. Google Analytics will tell you:
- The number of views that certain products have had, which will help you determine the best place to increase production.
- What is the source of your traffic from--do users visit from the links on your social media pages? or via an internet search? Finding out how people find you can help you expand and refine your sales tactics.
4 How accurate is Google Analytics eCommerce Tracking?
Request that the app do not monitor? The tracking is what fuels Google Analytics' fire. If users disable cookies or opt-out of tracking, Google Analytics will go without their information. Consequently, there is always a chance that your site's data has seen more interactions from consumers than Google Analytics reports.
However, the data that Google Analytics can track is extremely exact. It has an auto filter that excludes bots as well as spiders (web crawlers operated by search engines) from the data.
5: What Can I Get Help with Google Analytics?
offers paid services that you are able to access Google Analytics support:
- Grow The Grow membership levels include access to 1-on-1 support with professionals, and includes help with questions related to Google Analytics.
- Scale and Enterprise: At the Scale and Enterprise membership levels You will have a designated professional who is assigned to your account. This expert can support you through your Google Analytics setup or help solve any issues that which you face regarding the service.
What About Google Analytics 4.
We've mentioned before that Google Analytics is constantly evolving--and Google is going through an important platform change. Google Analytics 4 is the latest version of the platform. Google Analytics 4 offers updated privacy features, improved integrations, more efficient monitoring, and more intelligent analytics fueled by Google's Machine learning technology. The eCommerce platform can be used with Universal Analytics and the new Google Analytics 4. Keep an eye out for our guide to GA4--coming soon.