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Jul 21, 2022

You've probably seen it. When you visit an online website in search of the product or service that you need right now, only to be flooded with advertisements, confusing messages, and unclear directions. It's easy to lose track of the exact product you're searching for. Then, you quit the website, without having purchased the product, feeling disappointed and angry about the whole process.

It's not how you want your clients to feel. The importance of customer service could stop this kind of thing from occurring on your sales pages.

It is vital to consider user Experience (UX) in the creation of your sales website. UX is a broad term that covers all aspects of interactions between the client and the business that offers services and the products they offer, for instance, the feeling that customers are comfortable and relaxed with the web site.

In order to help visitors benefit from your website , and to make the most value from their time on your page make sure you build your website in your visitors in mind. How to do this is:

1. Discover more information about Your Viewers

Think about who may have the interest of what you have to offer them. Consider the requirements of those who purchase. Are they aware of the products that you provide, or do you provide an explanation of your offerings on your homepage page? Are they looking for something that which you don't provide? And is it possible to create a user-friendly site so that it can meet the requirements of the customers that you service?

Request feedback from your clients once they've finished online shopping. Accept their comments. You can't know the information that will provide you with the most innovative idea for making more money!

Once you've got a greater comprehension of your customer's needs as well as their requirements to be met the needs of your customers, you can improve your sales pages to lead customers to what they want as well as removing irrelevant data that hinders them from making a purchase.

2. It's Accessible

Accessibility is a major issue for the present UX field, but this isn't all the reason you should not design using it as a consideration. Making your content accessible to those with disabilities expands the audience you reach and breaks off barriers that might otherwise limit access to your content.

Here are some suggestions to help make your sales page easily accessible

  • Select text with a high contrast contrast and backgrounds. If the background on your website is white, you could use black text, and the reverse. Do not use color as the sole way to differentiate links- if there is a red link and another one is green, people with red-green colorblindness may not be able discern the difference. Another way to differentiate links is by using designs to guide visitors (ie: "Click the square button").
  • Make sure you include closed captions when creating your audio or video files. While manually writing captions might be tedious, but it's essential for people who are hearing impaired to get access to this option. It's important to be aware that there exists AI software programs that will automatically create captions or you can engage the services of a freelancer to handle the job for you.
  • Do not use strobing lighting or quickly changing brightness levels because they could negatively impact people with photosensitivity as well as people suffering from epilepsy. Certain websites are created to be an event, but your sales page is not one of them.

Accessibility isn't a single solution. It's crucial to take into consideration it when you're developing an innovative feature for your sales website. Review your site's accessibility guidelines and the Web Accessibility Initiative to ensure your website is updated and according to the most recent standards.

3. Maintain the same consistency

Use the same terms that you use for your item throughout your website, to ensure that customers don't get confused. Be sure to not label your item an instructional manual, pamphlet or even the complete non-fiction book and guidebook together on one site. Make sure you stick to the same label to let people know the contents they'll be receiving.

Get your business online with

Follow these steps and you'll be prepared to review your sales website and ensure your website is compatible with your new UX needs!

Our sales pages are already designed and pre-designed templates which are proven to be effective, and are available for testing at no cost using the trial period of 7 days. Get started today to test the service for free and see the number of customers who have made the switch.

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