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It's happened before. You enter a new website, looking for a item or service you're looking for but without warning, you're lost- adrift among a sea full of pop-ups, confusing texts as well as unclear instructions. Then you don't know what you're looking for and exit out from the site without purchasing something, irritated and frustrated by the experience.

This is NOT how you want your customers to feel. Prioritizing customer experience can help to prevent this from happening on your sales page.

It's crucial to take into consideration the User Experience (UX) in the design of your sales web page. UX covers every element of the user's interaction with the company as well as its products and services. the products it offers, such as how the user feels regarding their experience at the website.

For your users to get the most out of your content and enjoy their time on your page make sure you design your page with them in the mind of your customers. This is how you can do it:

1. Find out about Your People

Determine who is likely to be interested in your offerings, and focus on their needs. Are your customers knowledgeable regarding your products or services? Or do you need to give some information on your home page? Do your clients require services you do not provide?If so, could you extend your content to satisfy the needs of them?

Ask your audience for feedback after they check out the site. Be open to their feedback. There's no way to tell when a piece of feedback can give you a amazing idea to increase your sales!

When you have a better understanding of your clients and their needs, you can optimize your sales page to direct users to the products they require and eliminate any unnecessary content that hinders users from completing their purchase.

2. be accessible

Accessibility is a major issue in the current UX field, however, its trendiness is not the reason you should design using it as a consideration. The ability to make your content accessible for people who have disabilities broadens your audience and tears down walls that otherwise would restrict access to your content.

Here are some ways to make your sales page easy to access:

• Select text with a high-contrast contrast and background colors. If your site's background is white, use black text and the reverse. Don't use color as the only method to identify links. For instance, if you have a link that is red, and the other green, a person who is colorblind might not know the different. A different method of distinguishing the links is using shapes to guide users (ie: "Click the square button").
• You can add closed captions to your video or audio files. Although manually writing captions may not be the most enjoyable task but it's vital for hearing impaired people to have this feature. There are AI solutions that will automate captions for you, or you can hire a freelancer to do the job for you.
• Do not use strobing lighting or quickly changing brightness levels, which may negatively affect people with photosensitivity and people with epilepsy. A few websites are designed to be an event, but your sales page is not one of them.

It's not a simple solution, so it's important to keep it in mind when you're creating something new on your sales website. Check out the Web Accessibility Initiative to keep your website updated with the latest requirements.

3. Stay Consistent

Use the same terms for your product across the entire site so that your visitors aren't becoming disoriented. Make sure you don't label the same item a pamphlet or instructional manual, comprehensive non-fiction handbook as well as a guidebook companion within the same web page. Use one name so that people know what they're getting.

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By following these guidelines, you'll be now ready to look at your sales page and ensure it's in line with the new UX standards!

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