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Hey everyone- we are returning with a brief update about how you can handle the whole Corona Virus outbreak as a marketer. We are aware that these are bizarre, unprecedented times and so we hope this helps you to feel more confident regarding your company right now.
In the first place, know that you are not alone in your struggles this moment.
We are witnessing a drop in conversion- so if you're experiencing this within your company, know you are not alone. There was a slight rebound on the 16th of March (Monday 16 March) but for the major part our numbers are definitely less than we normally expect. However, advertising cost have dropped due to the drop in demand, so that can be beneficial. But we have started scaling back on our advertising spending since it's not delivering the return on investment we're looking for.
If you're a brand start-up, it isn't the right moment to begin recording your data or make decision based on what the market is doing.
It is important to keep in mind that you are not going be able to observe normal life in the midst of massive events taking place around the globe.
This isn't something anyone would have expected us to cope with. So while we trying to figure out a new normal they aren't likely to display the same behavior of spending as they usually would.
The best advice we can give right now is to sit tight and watch.
The situation will settle down and we will get back to our normal routine, but for right now you can slow down and allow things to calm to a halt. This would not be the time to start experimenting on new campaigns for marketing or even a brand novel product. That being said that, it's the perfect moment to appreciate how valuable companies that operate online are. Even with all that is happening in the world, we haven't stopped at all. That is a huge advantage of being in the industry in the first instance.
Bottom line: sit tight. It will be back to normalsooner than later. But until then, it's okay to step back and wait. Stay safe and stay fit, my friends.
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Speaker 1: All of them were stopped. This is just not the right moment to conduct tests, trying to experiment, or to draw any judgment on something that's working.
Speaker 1: Hey, what's going on for you all? Been a crazy last couple of days, for everyone, because of all the coronavirus stuff that's been going on. It inspired me to think about putting a podcast out there to you all, simply to inform you the way I'm responding and how we're reacting in the main in the realm of business as well as how we're seeing it in the general public with a lot of our customers.
Speaker 1: What's today? It's Monday. The moment that coronavirus news started to get into the mainstream media, at least here in the U.S., was in the last week of the year, and when the major hype started to be felt across the board. One thing I observed within the Facebook ad campaigns that are currently running is a huge drop in conversion with regard to actual purchase of.
Speaker 1: It is possible to glance at the front of the funnel. We have run a lot of Facebook ads, a lot of Google advertisements too, as well as some webinars to a couple sales letters. One thing that I noticed right away, and it's still in the process of being implemented right now is that our cost for traffic has become significantly lower, and that makes sense, if there's a lot of businesses drawing back or pulling back from their advertisements, whether it's Facebook is the most popular. Google or any other platform you choose, there's probably going to be a lot less demand out there for ads because people don't know about what's happening. The conversion rate of their ads could be falling. They may want to hold on to money, regardless of what the issue may be.
Speaker 1: The moment we started, the cost per click dropped significantly, as high as fifty to sixty percent at times. We were also getting lot of leads. They were still registering at the same pace. The process was still in place or registering to attend a webinar, still attending the webinar, still reading the sales letter, and watching sales videos, however the conversion rate of people actually purchasing was lower.
Speaker 1: If this helps you guys by a bit. One of the first things I took was scaling back some of our ad campaigns as the results weren't what it was at the rate was being achieved, which is around 10, 15 grand a day. If you're purchasing traffic and you're experiencing the same issue, don't be worried about pulling back on the amount you spend on ads, at least for now as things seem to be chaotic. Everybody is likely to be on their phones or TV to check on what's really important. They might not be buying what you're trying sell them.
Speaker 1: We've noticed a tiny rebound all over the place. In the beginning, customer processing took a dive for a couple-day period in the last week, however it really has bounced right back. That almost suggests maybe people are staying at home, but are willing to shop, and willing to purchase. It's my opinion that most of it is based on the market you are in, what product you're selling. I think just consider it as a case-by-case.
Speaker 1: If you're the one who is launching a new offer or product or just starting out it shouldn't be the right time to start taking any decisions about how your product is converting. If you're trying to get an offer out, and it's not converting it's most likely because of. Anytime that people are glued to either media or their TV or their phone regardless of whether it's an election or a big catastrophe like the events going on, that can actually decrease or cause problems up conversion rates across the board.
Speaker 1: Be cautious if your system is not converting. Just be prudent. Monitor the numbers. Pull back, maybe even cut off advertising for the duration of a week. Allow things to simmer. This is what we'll be doing here. We hope that this helps the people around you a some.
Speaker 1: If you've noticed that you're on our email list, we just unveiled a new course that focuses on writing a video sales letter. The series will walk you through our process of 22 steps to create videos that promote the products. The entire process is available at the5minutevsl.com. The viewers can check it out and watch it while all of us are back at home and being quarantined for this week. The video will be useful to you.
Speaker 1: Then we're going to be opening up enrollment into that course next week, which I think is quite good. One of the great aspects of all us that sell online is, even in times like this there are still people with internet access , and are ready to shop and purchase items online. This might not be the case. It's possible that in certain situations your conversion might be better or it may be the ideal time to sell in some instances. Depending on what you're selling, it might be the most unfavorable time.
Speaker 1: However, the information we are obsessed with and are obsessed with, the art of selling products as well as establishing online businesses, these are the times that you begin to realize how valuable that is, even when someone is locked within their home or apartment or even their laptop or mobile, that we are able to communicate with people and possibly help in their quest to help them with our offerings out there. It is definitely worth checking that out, if for anything else, just to check out the few videos for free that we've put out there which are extremely valuable, regardless of what it is you are selling.
Speaker 1: However, to let you know the things I'm working behind the scenes and what we're doing to respond, it really just comes back down to focusing on what's working, adjusting tests that we've been playing with. We halted all of those. It's not a good time to be running tests or experimenting or making any sort of judgment on what's working, when there's something else or an external force that's attracting the attention of everyone. There's no way to know when something is going to happen.
Speaker 1: Conversion rates could be higher, or they may be less, but likely is the way customers of yours are showing now in this coming weeks hopefully that's all this takes and it's unlikely to become normal. It's going to change one way or another. It was likely to be something different just a few days ago, than today.
Speaker 1: So, this is my idea for today. Hope it can help the people around you. We hope everyone is well and performing well. Let's see what happens during the coming weeks. It'll be a crazy period, but we hope everyone is doing well. I'll talk to you soon.
Speaker 1: If you're in search of the easiest way to start your online business and begin selling, or a simple way to earn quick cash out of your already existing business, look at how I earn $1,729 per day with the simplest one-page web site. I break it all into pieces at 1pagefunnel.com. That's the number 1, pagefunnel.com.
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