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What's the best landing Page Conversion Rate?

Jun 27, 2024

Websites are powerful marketing tools that generate new leads 24/7, even while you're sleeping in your vacation home and juggling your other duties. The most crucial factor for getting top performance from your website is constructing landing pages that rank high in conversion rates. What's the best website's conversion percentage? Read on for a short but comprehensive breakdown of aspects that influence how prospective customers visit your site and the best way in order to make them move on to the next stage which will eventually bring them closer to becoming a customer or lead!

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The conversion rate formula

Before getting into the intricacies on what makes a good website conversion rate, you must understand this formula to determine the conversion ratio.

(Number of users/ the number of conversions)*100 = Percentage of conversion ( per cent)

The quantity of people who visit could be something similar to:

  • What number of views had that page received?
  • What is the number of times a particular component of the website was exposed to
  • What proportion of the population were exposed to an advertisement which was paid for

The exact "conversion" could be any thing that you believe is pertinent to your business's growth, like:

  • Makes purchases from a brand new course
  • Template downloads
  • Formula is filled in for additional information.
  • Requests for a private training session with a coach

It is important to keep in mind that conversion rates are usually described in terms of percents. It is the goal to get this figure as high as it is feasible!

In the next section we'll discuss ways to increase the conversion rate of landing pages.

Main factors affecting conversion rates

Knowing how you can measure the effect of conversion rates can assist in the determination of an optimal conversion rate for your web site. Examine these factors to obtain better results.

Traffic and referral sources

Web traffic can be described as the metric of the number of people who actually visit your page. It's important to look at information on users who are unique over overall traffic as there are instances when people visit your landing page several times in a given duration. If you focus on those who are unique, you'll be able to determine the accuracy of your conversion rates.

Sources are places from which the site's traffic originates. For example:

  • Social media platforms which direct users to your landing page on your website
  • Organic keywords are derived from Search Engine Optimization (SEO) efforts
  • Other websites that have your web site featured or hyperlinked to a webpage

Calls-to-action

A well-designed call-to-action (CTA) helps visitors get to your desired action once they've hit your page. A CTA typically serves as a short call to action for people to click to the next step and can be displayed in the form of a button or a link to your website's landing page. Some examples of great CTA's include:

  • Book a call
  • Tell us your story
  • We'd like to hear from you!
  • Join the conversation
  • Find out what's coming up
  • Create an account

Use the hyperlink below for more information about the best way to determine which CTA will perform best for your target audience.

Website design

  • Colors, fonts and various other styling decisions
  • Use of media like images, audio and video
  • Copywriting that is appealing to the people you want to reach
  • The speed at which pages load (make it as quick as is possible! )
  • Security of the website
  • The size of the URL slug as well as its reliability (best to avoid using URLs that have a shorter length when you can)

How do you calculate the conversion rate of your website?

If you keep your website builder, marketplace, or CRM separate from each other then you'll be relying on various tools, and calculate the conversion rate manually. Google Analytics is a go-to software for a lot of marketers because of how easily it integrates with most sites and how accurate the data is.

Example of optimal conversion rates for business

According to Hubspot is the most popular page that converts visitors. The conversion rate for any landing page. Its conversion rate is 10 percent. But, the majority of businesses achieve the average rate of 5.89 percent on websites that they use for landing.

Semrush is one instance of a software for marketing which can determine the rate of conversion for competitors. It's beneficial to know how your rivals are performing and what messaging they're using as Semrush provides the most accurate representation of the best websites' conversion rates in your particular niche.

Industry/Niche Average Rate Median Rate
Real Estate 7.8% 2.4%
Software-as-a-Service 9.5% 3.0%
Family Support 9.0% 3.0%
Home Improvement 7.2% 3.8%
Legal 14.5% 5.4%
Nutrition & Fitness Nutrition 13.2% 5.6%
Finance & Insurance 15.8% 6.2%

6 Ways to boost the conversion rate of your website

A/B testing

A/B tests are a crucial technique to constantly enhance the landing pages that you're putting up. How it works is through deciding on a minor detail such as the colour of your CTA button, the headline or even the place of the fill-in section as well as creating different versions of the landing page by having the element being altered. After that, test various variations of your landing pages for approximately 2-4 weeks and determine which landing page has a better conversion rate. After you've completed your testing period and determining which one is the most effective, go back to the top performing option.

If you're conducting A/B tests, it is essential to run only one test at a period of time. It's also important to have an online control page that's not modified, and to also be aware of the outcomes for future reference.

Differentializing calls-to-action

Alternatives to the process instead of "creating accounts" are:

  • Sign up here to sign up
  • Join today
  • Sign up to receive emails
  • Log in
  • Get started

Reducing website load speed

Google provides a free tool named PageSpeed Insights to assist you in measuring the speed of your website's load and pinpoint areas that could be made faster.

Cart abandonment emails

An array of shopping tools and platforms will aid in determining when visitors have loaded an item into their shopping cart, but have failed to complete the purchase. This is an excellent low-hanging opportunity to reach those customers and get that they should follow through. A few strategies that could help are:

  • Offering a discount on their purchase
  • Informing them of the value of the offer
  • Informing customers that the product in their cart is not in stock or the item is limited edition.
  • Contacting them with the information to help them if they encounter technical difficulties

If your leads hasn't added their email into the cart as of yet, you can also target them using web-based cookies.

Exit intent pop-ups

A great tactic to improve the rate of conversion is to make an effort to keep your users on your website. Exit intent pop-ups can be described as a kind of on-site advertisement that only appear when visitors want to quit the page. In these ads, you can offer limited-time offers, such as special offers, product tours as well as free versions of your contents which you are able to download. In the event that a lead doesn't turn into one of your customers You could still utilize their email address to send the follow-up nurture system.

Reducing the amount of field fields on forms

Incorporating a webform into the landing pages of your website is vital in order to gather details about your contacts. When done wrong the request to fill in excessive details can deter people from filling in the form (and consequently you'll miss out in this lead). The reduction of the form fields down to 11 instead of 4 may increase the rate of conversion by 120 percentage.

How can you increase traffic onto your site

As we mentioned earlier, your website's traffic affects your conversion rate. Even if you keep the conversion rate to the same amount, increasing the amount of traffic to your site will allow you to achieve more results from your CTAs.

Some ways to boost the traffic to your site include:

  • Gaining organic traffic by means using search engine optimization. Whitepapers, blogs, and glossaries can aid visitors when they are trying to locate your website via search engines such as Google, Bing, and Safari.
  • Pay-per-click ads through search engines and social media and then direct any traffic from paid advertisements to your website. You can apply conversion rate optimization to paid campaigns also.
  • Social media is a great method to boost organic traffic. Focus on those platforms where your audience goes for new information.
  • Utilize QR codes at live gatherings for new sign-ups, or create accounts and book events to connect leads.

Other important metrics which you could use to measure the effectiveness of your landing page

Metric Description The Goal
The bounce rate Determines the amount of time people spend on your website after they click to the page. If they don't stay for long enough to browse your page then it's likely that your content doesn't line up with what they were expecting from the website's referral source or there's an issue with loading the site. Cut this down as far as you are able.
Time of the page It measures how long users spend on your site. If they're not on your page for the entire day, it's probable that your site's content will not attract the attention of your viewers or the load time is too slow. This must be as high as possible.
Referral source Determines the number of users who are sourced from different sources like Facebook or other sites. This is a method to determine which of the channels to put more money into for higher web traffic.
Mobile vs. desktop The percentage is the number of visitors who access your website via a desktop, mobile or tablet. It also shows what type of device is used by the visitors. Make use of this option to enhance your site's appearance and load speed, based on popular device types.

Conclusion

Designing and implementing landing pages that are optimized to increase conversion rates can result in an increase in the return on investment. Being aware of how your competitors are performing regarding conversion rates and experimenting with your own web content for on-page use can help you earn the conversion rate you believe is appropriate and beneficial to your business. If you're looking to grow your business, ensure to regularly review your site's statistics, attract new website users, and perform A/B tests to determine what works best to your audience.

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