What was the result when Amy Lang Made $113,000 Helping Parents Teach Sexual Health
Amy Lang assumed that when she became a mom, she'd be able to know precisely what to talk about' with her child.
In her job as a teacher of sexuality and parenting for the past 17 years she was used to speaking about sexuality every day. She didn't know how uncomfortable -- as well as uninformed she felt when she was asked to talk about sex in front of her children. "I felt ashamed of having "the discussion" in front of my son. I'm an educator in sexual relations," she says.
Looking to learn how she could make herself a trusted resource for her child's needs as well as her own family, she started doing studies. She relied on her experience in applied behavioral sciences and started to research how to best communicate with children regarding sexuality- a conversation she believes is vital, yet frequently omitted. "We recognize that children have to be in good physical, emotional as well as social. Yet, we aren't able to speak about sexual health due to the fact that it's taboo" she claims. "We do not have sufficient information on healthy sexuality, and the growth of sexuality among the young."
By conducting research and studying she was able to include new tools in her arsenal and was moved to help parents continue in this arena and this time, via online courses. The first class she created was, Birds & Bees Solution Center for Parents. In the following year, she has launched the Second program, Preschoolers: Playmates & Private Parts. "My belief is that knowledge empowers," explains Lang. "The more you know and more you know, the better more able to aid your child's ."
Her online courses make up 50% of her total earnings. When she launched her first online course in 2017 the course has earned more than $113,000 in income. Most impressive? her sole source of income is from her email lists and the word of mouth she uses to spread the courses. "I am not trying to achieve this," she laughs.
"I'm earning money while I wash the dishes."
Although her achievements increased naturally, she was intentional about the actions she took. Here are a few of them:
Skip ahead:
- She uses
- She builds an email-list
- She makes use of social media as a marketing instrument, not to sell
- She develops a membership course
- She's created a bonus course
- She creates content through trial and trial and
- She determines her target audience's wants and needs
She is using HTML0.
Lang was in her business for more than 10 years prior to the launch of the first online course. While she's passionate about teaching in person, and takes several live shows and workshops, the idea of online classes seemed like a natural next step for her organization.
In addition to the ability to reach more parents, and people who are in contact with children, she wanted people to have the option to learn at home. Talking about sexuality has been a difficult topic for many people And online courses provide students with the privacy they require to learn.
She decided to host her courses on a platform that was e-learning-friendly instead of another. "It was most welcoming and easy to use, and cost-effective," she explains.
She builds an email list
When Lang launched her online class her mailing list, which now includes over 17,000 subscribers.
The way she built the majority of her email list was simple; when teaching live She would hand out a QR code that brought participants to the newsletter to sign up page. Also, she would pass an iPad through the room so that students could enter their emails manually. She strategically asked for people's emails in her lectures, right just at the time when her students were intrigued and eager to learn more.
Meanwhile, she's continuing to gather email addresses through live events and her website. The navigation bar on her website has a button that says 'free tips. When users click the button, they'll be taken to a website that allows them to type in an email address of their choice and receive an offer of Seven Tips to Have Amazing Birds & Bees Talks. The offer is sent to them through email. The email is as well a call-to-action to the school she manages.
She has a massive mailer list right now but she's also reminding online course creators that it didn't happen over midnight. "I've been doing this since 1997" she declares. "That's more than 1,000 people every year. I'm not new at this. It takes a while to develop a course which can be successful even if you don't possess an extensive network."
She uses social media for marketing purposes, not for selling
Although she has a YouTube channel that has more than 850 subscribers, an Instagram page that has nearly 4,000 followers the Facebook group has over 10,000 members and an audio-only podcast designed to be Q&A, she claims that her email has the greatest amount of conversions. In reality, she doesn't utilize social media in selling the courses she offers, but rather her email list. "It's significantly more private when you receive an email. This is the way it works," explains Lang. "Social media is used primarily for marketing -- and not sales in my personal universe ."
While Lang does not rely on social media for the sale of her classes however, she finds that these platforms are helpful in promoting her courses. In order to make it easier the instructor, she publishes identical content across every platform. They post the same material throughout the week on every channel and plans the content prior to the time. Every article contains an appeal to act. she invites readers to join the newsletter and to set up one-on-one meetings with her -- what she wittily names"Quickie Consults" -- to purchase one of her courses on the internet and/or hire the services of a tutor in the flesh.
Though she isn't a part of any community which her kids can be part of, however, she does create an atmosphere of community on her social media -particularly by running a series called "Help Another Parent. The program Lang asks parents questions and allows the community to give helpful suggestions and advice. "I frequently spend time with my friends around my daughter, and most of these users are great with their advice," she says.
Lang suggests course creators make sure their social media posts are tailored according to their users requirements. Plus taking marketing into consideration correctly is vital.
"Believe that the information you're providing will be helpful."
Aside from social media and her email list, her audience has developed naturally by word-of-mouth; numerous people who have been to her classes in person or taken online classes spread the word to other teachers and parents.
She designs a member course
Her principal viewers include parents of children aged 5-12 in addition to professionals that are primarily early elementary educators.
The class she gives is for parents. Birds & Bees Solution Center for Parents is available by a membership-only website which costs $89 USD per year. It was an experiment until it was decided to go with this amount; she wanted it to be as affordable as she could. "I prefer there isn't a lot of preoccupation with the price," she says. "I prefer to have an easy yes ."
Lang describes the class as the term "library," which refers to a collection of information, which includes video, handouts, audio recordings, topic-specific webinars, other resources and weekly sessions known as "Hump Day Half Hours. The classes include one hour of training and the coaches for groups. "These classes are among my favorite things to do, because they're live and I am able to engage with my students" shares Lang.
She set up her course with a library-based format because typically, parents need to ask just one concern. Instead of having pages of information to go through to get their questions solved, the library lets students choose and select what they want to read. "With library services, students do not have to fret about content being suitable for kids or research-based since they already have it," adds Lang. "People say to me on a regular basis, 'thank for this library, it has made the entire procedure so much simpler' .'"
Content will be added to the curriculum on regular schedule. "I get to assist so many parents without having to be present," she says. "It's just one advantage of having a site that offers the opportunity to join ."
She has created the bonus course
In addition to working with parents, she also collaborates with experts, such as early childhood educators to assist with the prevention of sexual assault.
The course she is teaching in her second, Preschoolers, Private Parts as well as Playmates will target this particular audience. The course will talk about sexual issues of children in the early years, including the typical as well as what's not typical in addition to ways to identify the need to get help.
Additionally, the course offers businesses with an easy way to employ her. "Some companies aren't able to bring me in," she says.
After students have completed her class, she will not provide them with additional items or services. Her goal for 2023 is to invest more time in promoting her "I'm a Quickie Consult' and the book , Sex Talks for Teens and Teens: What To say and What To say it.
She creates content using trial and trial and
It took her a while to comprehend the procedure to create content for her online course , which involved a lot of trials and failed. In the end, when Lang thinks about her journey to create an online course one of the most difficult aspects was finding the perfect length of the video, the number of handouts she should include (and how they would help) as well as what type of material would be the most liked by her students.
In retrospection of Lang's development she'd like to see she'd done an audit in her first year to see what people were watching and also make adjustments based on user feedback. While she's altered her on content over time however, she's convinced that feedback from users will help her improve as a creator.
At first, she was making videos that ran for hours in her classes, but she decided they were way too long. She then cut them much shorter and simpler to access because her audience is composed of busy parents who don't have lots of time to spare. "I would like to make something simple and easy to use," she says.
The family she lives with doesn't assist her in developing new content. Rather, she says she reads books, keeps current with her research, and allows parents' inquiries to aid her in the creation of new material. Furthermore, she has friends she speaks with who help with the creation of ideas and offer assistance.
She's able to identify her audience's desires and needs
If you decide to create an online course She suggests that the creators consider the reasons they would like to create the course. It will aid in establishing a specific objective which they can achieve by small amounts.
Lang stresses the importance of figuring out what the target audience wants and requires. "What you imagine they'd prefer and desire isn't always what they actually require and would like," she explains.
In order to determine the desires and desires of your potential client Lang advises that creators ask the customers they serve to fill out an online survey. They can then use the results to guide the course's creation online. "Be perseverant and keep in mind that this isn't about the course creators. The focus is on your people," she says.
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