What was the process by which Mimi G created an award-winning Brand & Business sewing class on the internet

Recently, we caught up to chat to Mimi G, an award-winning life, fashion and DIY blogger ( check out her blog here). Mimi G is also a hugely popular social media user, having millions of followers on several platforms. And she's also an online class that's been a huge success creator as well. Well done Mimi!

Read the full report below or watch our video conversation Mimi G here. Mimi G here

Her mark on the art of sewing fashion

Since the year 2012 Mimi has been blogging to keep her engaged. Mimi needed a outlet and had always been a sewer. The blog she started gave her the opportunity to share her passion for making and designing with others. The very first post she posted was about items she was making to self on her blog, before the end of her first year of regular postings, she noticed an increase in the amount of readers looking to learn how to make. A skirt tutorial that she shared on her blog toward the close of her first year was a huge hit on Pinterest and on her blog. She discovered that a lot of ladies were intrigued by her enthusiasm for sewing fashion.

"There were plenty of sewers from the home, but there were not many who were focusing on fashion sewing", Mimi recalls. "Because I am a clothes and sewing expert, I became extremely popular due to women who were not just shopping for products - but also to improve their sewing skills. it. The demand for it was massive."

The demand was mainly those who requested Mimi to create the skirts of their children. After a few demands, she realised that she was not a fan of sewing clothing for others. "It could be the most horrible moment of my entire life" we heard her say. "I hated the experience. I'm not the type of person to sew for others. I was stressed and experienced a terrible time."

But Mimi was not content with sharing her experience and aid everyone who was interested in the viral skirt as well as fashion sewing in an entire. In that instant, she said to herself 'Well how about I teach others how to sew this instead of creating the skirt themselves? It was the first class I've ever taken."

From one-off tutorials to an incredibly popular membership site

Mimi launched her online tutorial for the first time by capturing herself creating the skirt. The video went viral through her blog as well as Pinterest. Even to this day, her tutorial video remains one of her most watched videos that she hosts in the YouTube channel. Through the years, Mimi continued to create and upload free videos online including everything from designing special skirts, tops, as well as dresses that are similar to the ones found on runways.

Here's an image of her YouTube channel, which is highly rated (now with more than 150,000 users! ):

Growing an audience by releasing free videos online was definitely the first step in Mimi's path to becoming an online course maker. By publishing videos and tutorials on their website, YouTube, and social media frequently, her aim was to establish a loyal fan of hers who trusts and likes her. Plus, she got to improve her abilities in the field of content creation while instructing simultaneously. The lessons she learned helped her get ready for the development and introduction of her online course. In the present, Mimi's Sew It Academy is among the most frequent membership sites .

Creating her membership site on

The main reason Mimi was able to come up with an online course was because she wanted to be able teach other people how to sew in a systematic method. The class started from the very beginning. "I was hoping that they would learn sewing, not as a one-off task and to start with the basics and to enhance the standard of their skills", Mimi told us. "So I decided to launch Sew It Academy online." Sew It Academy online school."

After she decided that she wanted to start an online university and began to research the various online platforms available. One reasons she chose to work with us was our help to our customers. "The assistance for our customers is outstanding" we heard her say. "I I sent you an Excel spreadsheet, and you'd upload it for me and you made it so easy for me to explore since it was a new concept to me. It was unbelievable."

Mimi has also shared with us that it was great to remain in contact with her students, and to inform them of the latest developments. She also likes the chance to create an affiliate program that turns pupils into ambassadors of the course. "The affiliate program is amazing" Mimi says. Mimi. "If you're not a part of an affiliate program, as well as taking a great instruction course, you're not getting the best." Thanks for sharing your thoughts, Mimi!

Sew It Academy is a website for members. Sew It Academy is a subscription-based website. That implies that the pupils are required to sign up for a subscription fee every month in order to gain access to all of the classes and bonus programs, as well as all the most recent bonuses and training programs when they're developed. The purpose Mimi has a month-long subscription fee instead of a more expensive single-purchase price is because of the fact that she doesn't wish her students to invest an enormous amount of money learning an exciting new skill. "I wish for people to be interested in learning to sew, but be able to do so at a price which was accessible to everyone" Mimi said. "I wanted no one to be denied the opportunity to join the course simply because they could not afford the cost." In addition, she wanted people be able to join at any time they like, participate as much or as little as they wish and progress according to their own speed.

 The development of a sense of community between her students

Mimi has also spoken with us about the overwhelming amount of involvement she's experiencing in her group and friendships that are formed between students . "They transform into sisters. They have been called sew-sisters, and they rely on each other" Mimi told us. "Because everyone who is a part of The Sew It Academy starts at a different level They can assist fellow students along the path. If somebody has a question they could ask a different person to help to get there."

Mimi's students have benefited from the Facebook group to be able to connect with other users from the same geographical region. "If they're all from the same area or in an identical state, they can create tiny groups that can get together and chat, and even make fabric and sew" Mimi explained. Mimi. "That feeling of belonging is essential to have an effective membership website. It helps the members remain active throughout the month."

Mimi is also host of a annual conference which is held at Los Angeles where all her supporters, students, as well as other members of Mimi G Style's fan base Mimi G Style Community will be able to meet to share their knowledge and chat with one another. (We love this concept!). "We create a fashion show where they can showcase everything they've learned", Mimi told us. "On Day Two we have day-long classes. On Day Three we go on a fabric field trip. That was the first moment I noticed I was really building a community."

The format that she employs in her online course

Mimi imparts everything via videos. She's a visual person and that's how she was always a lover of learning. "I experienced a terrible time during high school. I could be in a room and listen to people talk for hours, but when I'm done, the space is gone" She explained. "But if you can show me how to perform something, I'll be able to keep it in mind all the time. So that's why I teach. Each class is taught through video at throughout the entire process starting from the very beginning until the final once you've finished your project".

When it comes to creating amazing content Mimi offered some excellent suggestions. "I was sitting in my chair when I was preparing to launch The Sew It Academy, and I was thinking of ways I'd like to be able to sew. I could learn the art of sewing in my own way through the help of trial and error. I didn't go to school and I'm a completely self-taught", she told us. "I consider myself able to convey knowledge in a very simple and easy-to-understand manner without much techniques. This is the reason I developed the idea of presenting each class in a manner that makes sense."

The suggestions of Mimi are excellent. Prior to creating an online course on something you're an expert on make sure you remember the experience it took for you to master this skill from the very beginning. Which tools did you employ that were particularly useful? What resources weren't available to the students that you wish they had access to? Did you find a design or style that you would like to study in which could have made the retention of your knowledge more easy? This data to design a more effective online class for your pupils.

Strategies for creating your personal brand solid and advancing your network

Mimi has more followers than anyone else. There are also Mimi G Style brand ambassadors that travel all across the United States and the world to come to her annual event. We were interested to find out the secrets of how Mimi managed to build this impressive and loyal collection of fans. Here are some tips she gave us

     1. Post great content and post consistently

"What I believe launched this part of my life as well as my professional life was the simple fact I was able to offer something no one else was currently offering. There were many DIYers as well as a lot of websites for crafting, however there was no one creating fashion sewing and helping individuals learn to do the craft" Mimi recalls. "Having incredible content that you could post and share regularly was what really made me and my fans grow."

     2. Establish trust with your audience with content that is free of cost

Mimi also told us she believes one of the major reasons that her followers trust her and believe in her is that she has spent all of her time giving away her content without charge and has not asked for to ask for anything in return. "For the beginning of my year and half of the year, I offered everything I gave away at no cost" Mimi explained. "I consider that most people who create content believe that they can sell or market their content. However, the main reason you should increase the number of readers who are reading your articles is if they aren't trying to market, make your content sell. My readers have come to be aware that it's not all about the amount of money I earn, but rather the content I provide is of a high quality."

It is evident that Mimi's approach of giving first, then sell later has worked out great for her. "You need to create quality and relevant material regularly in order to give lots of it away at no cost, so that when it's time to market something, people don't do it since they're not sure if they're selling all the time However, they actually are doing it in order to help the person who is giving it away."

     3. Be authentic online

Mimi discussed how the majority of instructors and creators of courses don't have to be public figures however, in order to develop a successful web-based course they need to have the willingness to be the persona of the brand. That doesn't mean you have to put on a face that's not genuine. To be authentic, you must be genuine, using platforms like YouTube and social media sites to display your real self, and allow people get to know you at a deeper level.

"People aren't connected to my online courses. They are connected to my personal page", Mimi explained. "With social media, people want to learn more about how them and connect with them. They'd like to meet who is behind the brand they're cheering on. If you're more private than you want to be, the more you share your personal information and the more you invite people be aware of your personal life, the better chance you are of interacting with a group of people who is committed and is really going to increase profits at the end of your day."

Marketing strategies to promote your course

     1. Distribute flyers to neighbors and ask them whether they'd like to hear about

Mimi stated that one of her first actions in establishing her program was to send messages to the people she was aiming to reach. "I was with my circle and said"Hey, I'm thinking of taking this course or this academy. What do you want to see? What do you wish to know? Do you want to know? study something new? " the woman says. "I consider that to be one of the things that most people aren't doing. Send out invitations! Find out what is that they'd like to see."

     2. The focus is on the anticipation and not the actual launch date the event itself.

Following the distribution of her feelers and developed material based on what she believed people wanted to be aware of, Mimi launched a "soft launch' for her course, where registration was open for one week, and after which she closed it. Prior to the soft launch Mimi was sure to promote the date through all of her social media channels as well as through email marketing campaigns and other methods to generate curiosity and excitement.

"Every day, I tweeted each day something. We posted countdowns, conducted live Periscopes and we answered any queries" She recalls. "And then by the time the course went live it was nearly every day before the launch date, which was quite a party." After the course's main launch, Mimi claimed she teased her followers again by the sending of an email offering discounts for the course and through opening enrollments for a month closing them once again. "It's more about the anticipation more than it's about the launch date itself and also spreading the word to the maximum quantity of people before paying attention to the fans that exists."

     3. It doesn't matter how big (or smaller) your customer base is what matters is how you interact with them.

"I have seen a lot people who have large followings but aren't engaged which is why numbers really don't have any significance" Mimi said. Mimi. "So when you're able to identify five followers that like your content and are clearly visible, those are the people who you need to cater to. These are the people you will share your posts with."

It's been nearly 5 years since Mimi started her blog. Although she claims it's not a long time however, she's been able to grow a very loyal readership by a small amount of visitors based on the way she's interacted with them in a personal way. "It doesn't matter the amount of readers you have. It's how you interact and communicate with them. Then, you can get their help to help promote and market and promote your product."

Advice for first time course creators

     1. Keep at it and expand your circle of followers first.

If you believe you have a wonderful concept to run a successful course It's worthwhile to invest your time and effort towards building a loyal, enthusiastic public prior to anything else. "You have to put the work in beforehand" Mimi says. Mimi. "Really have the ability to increase your reach and also make it easier to spread the word about your course. It's much better instead of thinking"Oh, I've got this great course and the people are sure to be thrilled and going to be visiting. The first thing to consider is the best way for them to get the school? What will they find?" Build an audience before you design the course. Excellent suggestion, Mimi.

     2. Beware of those who could discourage you.

Mimi explained to us that when she comes up with an idea, she keeps the idea from her for a time and works it into a well planned plan before she divulges the idea to other people. "Keep the idea to yourself and make every effort to work on it. Do not let others stop you from doing something that you truly want to do or something you truly are convinced of. The majority of the accomplished people on the planet were viewed by others as crazy. were crazy, yet they were convinced that they'd performed the right thing, and they could discern what was coming to an end."

     3. Don't waste time and do it!

"Just do it", says Mimi. "People create plans and organize everything. They are constantly the thought of ways to accomplish it. They fill out a bunch of things and slaving themselves to death thinking that, 'as while I'm thinking of it constantly or discussing doing some action. However, they're not doing anything. Actually, they're doing nothing at all. It's all planning and preparation However, it's important to translate that planning and preparation into the real world."

We appreciate you giving us an insight, Thanks Mimi!

For more details regarding Mimi G or her sewing academy, visit MimiGStyle.com

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