What was the method by which Mimi G created an award-winning Brand & Business sewing class on the internet?

Recently, we caught up to talk to Mimi G, an award-winning DIY, lifestyle and fashion blogger ( check out her blog here). Mimi G is also a very popular social media user, with millions of followers across several platforms. She also has an online course that has been big success in its creation as well. Well done Mimi!

Find the entire report in the hyperlink below, or you can watch our interview video of Mimi G here. Mimi G here

Her mark on fashions for sewing

In 2012 Mimi is blogging regularly to keep herself entertained. Mimi needed a outlet as she has always been an avid sewer. The blog she created provided Mimi with an opportunity to share her love of making and creating with other. The first blog post she wrote about was about things she designed for her and her blog. By the close of the initial year of posting frequent updates she noticed an increase in the number of people looking to know about how to create. The tutorial for the skirt was published on her blog toward the end of her first year. It was an immediate success on Pinterest and also on her website. She discovered that a lot women were enthralled by her enthusiasm for making fashions to sew.

"There was a lot of sewing from the home, but it was not the case that many were focusing on fashion sewing", Mimi recalls. "Because I'm a fashion and sewing specialist I was extremely well-known because of women who weren't simply shopping for items and also to improve their sewing skills. it. The demand for it was enormous."

A majority of the requests came from parents that asked Mimi to create the skirts for their children. Following a couple of requests Mimi realized that she wasn't a big fan of sewing garments for people else. "It may be the most horrible experience of my life" Mimi said. "I regret everything I've experienced. I'm not someone who would make a mess for other people. I was overwhelmed, and had an awful experience."

But Mimi did not stop there. She wanted to share her experiences and helping everyone who was fascinated by the frenzied skirt, as well as fashion sewing in the whole. At that moment, Mimi thought to herself, "Well what if I taught others how to sew this instead of making the skirt themselves? This was the very first course I've ever taken."

From one-off classes to an incredibly well-known membership site

Mimi has put her video tutorial online for the very first time, recording herself creating her skirt. The video became viral on her blog and Pinterest. Today, the instructional video remains among her most popular videos she's created on YouTube. YouTube channel. As time passed, Mimi continued to create and post free video clips on YouTube that included particular skirts, tops as well as clothes that look like those seen on runways.

Here's a picture of her YouTube channel: YouTube which has an impressive score (now with more than 150,000 people! ):

Making an impact by publishing YouTube videos for free was the initial step on Mimi's path to becoming an online course author. Through the publishing of tutorials and videos on their site, YouTube, and social media on a regular basis, her objective was to establish a lasting admirer of hers who believes in and loves her. Furthermore, she can improve her abilities in the field of making content and teaching at the same time. Lessons she had learned helped her in preparing for the development and launch of her online class. At present, Mimi's Sew It Academy is one of the most popular member-based websites .

 Creating her membership site on

The motive behind why Mimi could create the online course was that she wished to be in a position to teach others to sew in a systematic manner. The class started from the very beginning. "I was hoping that they would be able to learn how to sew however, not just as an task, but rather to start by learning the basics, and later to improve the level of the skills they have", Mimi told us. "So I opted to start Sew It Academy online." Sew It Academy online school."

After she decided that she wanted to start an online school, she started to study the different online platforms accessible. One of the main reasons why she decided to join us was our assistance to our clients. "The assistance for our customers has been outstanding" we heard her tell us. "I I sent to you an Excel spreadsheet and asked you to send it to me. And you made it easy to understand because it was an unfamiliar concept for me. It was amazing."

Mimi also told us that it was a pleasure to stay in touch with her students, and to inform them about the most recent news. Mimi likes having the chance to develop an affiliate program to turn pupils into ambassadors of the school. "The affiliate program is fantastic" Mimi says. Mimi. "If you're not a part of an affiliate programme in along with having an excellent instruction course, you're likely not receiving the top quality." Thank you for your comments, Mimi!

Sew It Academy is a website open to all members. Sew It Academy is a subscription-based website. It means that the students have to sign-up to pay a monthly subscription cost each month to gain access to all courses and bonus courses, and to all current bonuses and courses in the event that they're created. The reason Mimi chooses to use a subscription plan that is monthly rather than a higher-priced single-purchase price is because of her choice not wanting students to invest an enormous amount of money studying a fascinating new skill. "I would like those who are interested in sewing, but to have the ability to sew for a cost that was affordable to everyone" Mimi said. "I would like no one to be denied having the chance to participate in the program just because they cannot afford it." Additionally, she would like participants to have the option of joining anytime they want participate as how much or in the amount they wish and progress in their own way.

The formation of a sense of belonging between pupils of the school.

Mimi is also talking to us about the immense amount of engagement she's gaining within her class and the friendships she's created between students . "They are now friends. They're frequently referred to as sew-sisters, and they rely on each other" Mimi told us. "Because every person who participates in The Sew It Academy starts at an entirely different level. They are able to help their fellow students along the way. If someone has questions, they are able to ask someone else who can help them get further."

Students of Mimi's have benefitted from the Facebook group, which allows them to connect with other users that are in the same region. "If they're all in the same area or in the identical state, they can form tiny groups that are able to meet and talk, and even make fabrics and stitch" Mimi explained. Mimi. "That feeling of belonging is crucial to having an effective site for membership. Members are more likely to stay involved throughout the whole month."

Mimi hosts an annual party which is held on the streets of Los Angeles where all her fans, students, along with the other members of Mimi G Style's fan base Mimi G Style community are expected to be able to meet to share knowledge and talk to one another. (We love this concept!). "We make a fashion show that showcases everything they've discovered", Mimi told us. "On Day Two there are classes that are held for one day. On Day Three we go through a fabric adventure. It was at that point that I noticed I was creating a network."

The format that she employs for her online course

Mimi communicates everything via videos. Mimi is an avid visual learner who is always a lover of taking classes. "I was a victim of a terrible experience when I was in high school. I could sit inside a room listening to conversations of other people for a long time, however after I was done, the room is empty" she stated. "But If you were able to show the things that I can do, then I'll remember this throughout the whole day. This is why I teach. Every class is taught using video throughout the entire process, starting from the very beginning until the point at which the task is complete".

While developing a stunning fabric Mimi gave some great suggestions. "I am sitting at my desk as I prepared for the start of The Sew It Academy and I began to think of methods I'd like able to sew. I was able to learn how to sew in my own manner with aid of experimentation and trials. I never went to college and am now an individual sewer" told the lady to us. "I think I'm able to explain knowledge in a simple and easy-to-understand manner without any methods. That's why I came up with the concept of explaining each course in a way which is clear and logical."

The ideas of Mimi are excellent. Before you create an online class on your subject that you're already an expert on, make sure that you've got what time you took to learn this technique in the beginning. What were the tools you used which were especially useful? Which tools were not readily available to your students, you would like them to have access to? Did you find a design or style that you'd like to further explore to make the retention of your information easier? Make use of this data to develop an online course that is effective for your students.

Strategies to create your own personal brand, and expanding your networks

Mimi has more followers than anyone else. There are also Mimi G Style brand ambassadors that travel around the United States and the world to attend her annual party. We wanted to know the secrets of the way Mimi managed to build an impressive and loyal number of followers. Below are some of the tips we learned from her

     1. Create great content and blog regularly

"What I believe has ignited this phase of my personal as well as my career was the simple fact I was able to give something that nobody else can currently provide. There were a lot of DIYers along with a myriad of websites focusing on crafting crafts, but there was nobody who was creating fashionable sewing or helping people discover how to create the art" Mimi recalls. "Having amazing material that was able to be shared and shared frequently was what did it for me to see my followers gain the popularity."

     2. Build trust with your readers by providing content that is and completely cost-free

Mimi said she is of the opinion the main reason people believe in her and are able to trust her is that she's spent the majority of her time giving away her work free of charge and not received any form of compensation in return. "For the start of my year and the second half in the course of my year, i gave my content away for free. donated without cost" Mimi explained. "I consider that the majority of the people who produce content believe they are able to sell or earn money off their creations. One of the main reasons to increase the amount of people who read your posts is the fact that they're not trying to sell your work. My readers are beginning to see that it'sn't only about how much income I earn, however, the content I provide is high-quality."

There is no doubt that Mimi's strategy of giving first and selling later, has been effective for her. "You must create high-quality useful material consistently so that you can give lots of it at gratis, to ensure that when it's time to promote an item, they don't go for it since they're not sure that they're selling on a daily basis. The truth is the reason they do it is to aid the person who is giving away the material."

     3. Be authentic online

Mimi stated that the majority of course instructors and instructors aren't required to be public people, however, in order for a course to be a success online course they need to have the willingness to be a brand image for their business. But that doesn't mean it's necessary to display a fake face. To be authentic and genuine it is essential to be real, using platforms like YouTube as well as social media platforms for displaying your authentic persona and allowing others to become acquainted with you on a most intimate levels.

"People don't connect to my online courses. They're connected to my personal page", Mimi explained. "With Social media sites Users would love to learn more about them as well as how they can get connected to them. They would like to get acquainted with the people who are behind the business they're cheering on. If you're less private than you'd like and are revealing your personal information and details, the more people are allowed to have access to your personal information more likely will you be interacting with an audience that are dedicated and really will increase your earnings over the day."

Marketing strategies for promoting your program

     1. Send out flyers to your neighbors and ask them whether they'd like to learn more about

Mimi stated that one of the first steps she took in creating the program was to communicate to people she wanted to get in touch with. "I am with my friends and said"Hey I'm contemplating going to the following or another academy. What do you want to learn? Are you curious about it? Do you want to know? Learn something new? " she inquires. "I believe this is something that most people don't do. Invite them to events! Find out what is that they'd like to learn about."

     2. The main focus is the excitement, not the actual launch date of the event.

Following the launch of her flyers and creating material based on what she believed people should know, Mimi created a "soft launch" to her course, in which registration was open for a week following which she shut the program down. In the lead-up to the soft launch Mimi made sure she advertised the event on all her social media channels and also through postal advertisements, and other methods to create excitement and interest.

"Every day, I tweeted each day every day every day something. We tweeted countdowns and conducted live Periscopes as well as answered concerns" She recollects. "And when that the course launched almost every day before the day of its launch that was an extremely fun event." Launch of the course was followed by a major announcement, Mimi stated that she teased her followers again by the sending of an email promoting discounts for the course and also by offering enrollment for a month and then closing them at the end of the month. "It's much more about the anticipation more than it's about the date of launch as well as spreading the word to the maximum quantity of people. Without paying much attention to the fans on the ground."

     3. No matter how large (or smaller) your client base are able to serve, it's about the manner in which you interact with them.

"I have met a lot of people with a large following, but aren't actively engaged so figures don't really have any importance" Mimi said. Mimi. "So If you can discover five people who enjoy your posts and are visible and are a good fit, then those are the people that you should be catering to. That's the audience you'll be sharing your posts with."

It's been nearly 5 year since Mimi launched her blog. While she says it's been the longest time but she's witnessed her blog expand in the number of faithful readers through a tiny number of individuals based on her way she's dealt with the issue in a private manner. "It doesn't matter the amount of readers you've got. What matters is how you interact and communicate with the readers. Then, you can ask their assistance to in the promotion and marketing of your services."

Advice for first time course creators

     1. Keep at it and expand your circle of friends and followers.

If you think you've got the perfect idea for running an effective course, it's worth to invest your energy and time into creating a committed, passionate crowd prior to any other. "You must put the work in beforehand" Mimi says. Mimi. "Really can extend your influence and also assist in the dissemination of information regarding your courses. It's better than thinking"Oh I've come across the most amazing course. everyone is sure to be delighted and likely to come back. The first thing to consider is the best way to convince them to get into the college? What can they expect to be able to find?" Make sure you have an intended audience in mind prior to designing the content. Excellent suggestion, Mimi.

     2. Beware of people who might dissuade you.

Mimi told us that whenever she comes up with an idea to work on a idea, she hides the idea for a while and then is able to create a plan before sharing the idea to other people. "Keep the concept secret from yourself and put forth an effort to come up with the idea. Be sure that no one else is able to stop your from doing what you truly want to do or something you truly are sure of. The majority of successful individuals around the world are seen by society as insane. They were insane, but they thought they did the right thing as they were able to see how things were getting to a conclusion."

     3. Stop wasting your time, do it!

"Just Do it" Mimi says. Mimi. "People create plans and organize everything. They're constantly thinking of ways to accomplish it. They complete a variety of jobs and slaving their bodies to death thinking"I'm constantly thinking about it or pondering doing something. However, they're not doing anything. Actually, they're doing nothing or even. They just make plans and plan. It's essential to convert those plans and efforts into reality."

We appreciate Mimi for providing us with insights. Thank you Mimi!

For further information about Mimi G or her sewing school, please visit MimiGStyle.com

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