What transpired when Asha Downes conceived an organic hair-coaching business founded on the science of self-acceptance

Discover how Asha Downes has turned her natural hair-loving journey into an education-based coaching business that is based on a remarkable gentleness in addition to scientific research and self-love.

As a child, Asha Downes dreamed of being able to have long hair. She enjoyed playing the hairdresser along with her friends, and was experimenting with different hairstyles. However, she was told repeatedly that it wasn't possible to grow her hair's texture to the lengths she wanted.

The world changed drastically when Asha reached the final stages in her teenage years. When she was browsing YouTube and came across another artist who had the same type of hair with naturally long hair. While everyone thought it could not be done his hair looked healthy and well-maintained. Asha was aware that if the person who created it could accomplish it, she should be able to too.

In the present, Asha runs Naturally High Hair, a company that aids women to grow their hair by providing personalized guidance and educational workshops . Asha has been awarded the 2022 Fall Creator Fellowship, and we were amazed by her warmand comprehensive approach to caring for clients. Additionally, she's working towards the top trichology certification to further enhance her knowledge in the field that she is an expert in.

This is how Asha transformed her passion for hair to a teaching and coaching business that's changing hairstyles for women and their lives to the best of their abilities.

A passion-driven business that is an ingenuous business, with authentic values

And then, Asha began to research the benefits of hair that is naturally well-nourished. Asha wasn't alone. women from around the globe were also sharing their experiences in natural hair care. One woman recalls "This was long before YouTube was the internet-based commercial platform it is today, which meant that people shared recipe ideas, tips, and experiences."

"It was eye-opening to observe an variety of Black women debating this topic as a whole that spans the globe. Everyone goes through this journey which is now getting a name: The Natural Hair Movement."

If Asha decided to write her own story, she was able to discover YouTube since it was an area where other YouTube creators had their days. "I joined the group," she explains. "I wasn't sure what I was going to accomplish. I just wanted for ways to be involved."

Through the channel on YouTube, Asha was able to keep track of all the things that transpired when she decided to disengage and discover the best ways to take care of her hair. It was an intimate experience for her as it was her primary and Asha determined to show the true her. The viewers loved her videos and, over the years, her YouTube channel and Instagram account have been growing.

"While I was recording my story in its initial stages, I wasn't looking at my followers or views" she recalls. "It offered me the chance to share my story with my hair, by showing the hair. The audience was interested and began to follow."

Asha's reach on social media Asha through social media grew and the creation process became more organised in her thinking of the future resources for her users.

While at the same time, Asha was working full-time as a freelancer and a resident in various cities throughout Europe. The search for jobs related to hair involved big corporations, but, none of them seem to fit the way she'd want to experience.

Asha was a YouTuber just to tell her story. The videos she created in her upbeat, light design got the attention of the viewers and she realized that she was able to have an impact. The idea of monetization was in order to channel funds back into her fans and growing her expertise. She believed that this hobby was going to transform into an opportunity for business if she were able to dedicate her full attention to the venture. Once that was done, everything was all set.

Asha was on her way to the Caribbean as the pandemic caused the world to shut in. The entire world was in the midst of a lockdown. go and have time to play. The situation was like the perfect time to intervene.

"There was not a single opportunity in before me to go after something I was certain of. When the lockdown was in place was when I got that chance to me that I decided that I was going to make my own chance."

As a result, Asha began to do her job.

The potential of a simple launch

Asha initially planned to provide physical haircare items However, an advisor visited her site, which was an enormous one and suggested that she instead give consultations on a custom basis. The advice of the mentor, coupled with the difficulty of sourcing products amid an epidemic that spread across the globe, led Asha taking an online journey.

Her initial offering was a one-on-one regimen-building consult. The client was not sure of the response from clients to her services and that's why she designed an easy launch plan. She developed a Typeform application, and posted it on Instagram along with an overview of her coaching services.

"I told people about the project I was working on, and encouraged applicants to consider the possibility of applying," she shares. "I received nearly 200 requests. The applicants were only seeking to be coached by me and don't have to make a payment, however they provided me with their email addresses, and we discussed the hair issues they had. After that, I contacted them via email with a link for the book."

It's a good idea to examine the idea using minimal expenditure. Asha developed a product that was priced reasonably and measured the amount of interest it received from the intended audience of customers.

With the help of the program she was able to understand the demands of her customers through their own words. She also added more people who receive emails. The people who believed they were the perfect fit were her first customers after she demonstrated that the idea was feasible prior to spending endless hours and funds to create a massive campaign.

Asha began meeting with customers, but she realized that the requirements from clients' are more extensive than just recommending products or formulating customized regimens for hair care.

"I found that my job is more than just choosing the right items or designs. You must think differently."

"There's there's a strong relationship between self-acceptance and development of your hair, that is long and healthy in the beginning. Hair is alive till it is damaged. It's a dying fiber. It's unrevivable. So whatever you do to your hair's memories of your hair will alter its destiny."

In the end, Asha changed her approach to more of a holistic fashion and more of a focus on acceptance of hair, as well as self-love .

"One of the most fundamental ideas of my programme is the concept of total kindness. In order to have an empathetic look to your hair, you must accept it. You have to be at peace with it and agree to appear in a certain manner. There's a link with self-acceptance that's radical as well as gentleness when it comes to keeping your hair, in order to make it expand further."

Paying attention to the comments of her clients helped Asha to develop the details of her coaching curriculum and establish the overall structure of her company overall. While working with clients, Asha realized that one-time coaching might work for clients with a positive rapport regarding their hair. But, it wasn't efficient for clients who needed more responsibility.

It inspired her to design the extensive program of coaching, Longer Lengths(tm) that provides ongoing support for a longer period of time. Clients develop healthy mindsets for their hair and routines.

In the present, longer Lengths(tm) are called her signature coaching program and the principal method she interacts with her clients individually. In order to accommodate clients in all stages of their growth process Asha can also give clients the 90-minute Grow Your'Fro Long Hair course. .

Asha is selling her on-demand crash course as an evergreen product to ensure that customers get an instant win anytime they want, and she also takes groups of lengthier Lengths(tm) clients a few times per year.

An carefully planned combination of alternatives can be an effective option to those that offer instruction. Self-service solutions are more affordable and flexible. They give clients an opportunity to interact with the organization prior to making a larger investment. High-end 1:1 services are perfect for people who want more personal interactions. Through both choices it is possible to reach people in your target market.

In the following installment in the next installment, we'll explore Asha's strategies for Asha to conquer challenges as well as ensuring that her company is sustainable and efficient which is in keeping with her interests and the needs of her customers.

Asha's advice for freeing yourself of any obstacles

Every company is susceptible to having its own challenges. But Asha is adept at handling the challenges head on. Her secret to achievement? Learn from the experts, avoid imposter syndrome, and lean towards your own uniqueness.

A friend's help can reduce the time.

"I realize that I do not have all the answers."

"I recognize I'm not completely knowledgeable of all the information available... having a conversation with experts can help me cut out the confusion and cut the time wasted. Therefore, I put an emphasis on having this knowledge."

Do you need help with your business , but you don't know how to begin?

Searching for evidence that will assist us to confront the issue head-on

The first thing to do is to keep an optimistic record. "I keep a record of all the good things that I accomplish," Asha elaborates. "I keep a track of my achievements. I am able to begin to train my brain to be focussed on the positives of my life in general."

For a record of success create an account on your personal computer that you keep five-star reviews along with thank-you notes from customers. If you're struggling or doubtful, access your folder , and remind yourself that you're an great person.

The second strategy is to establish yourself as an the authority in your specialization. According to Asha, "Another way to battle imposter syndrome is to be absolutely obsessed by what you're offering. I'm happy to be captivated by an item because some people might find it odd. I've a large collection of data on hair. I'm always learning regarding hair as well as hair sciences."

Engaging in research and learning about the subject will alleviate anxiety. It can be accomplished with your own knowledge, practicing, or using academic credentials such as Asha .

In a conversation with her accountability companion about the matter, they realized that the lack of specifics meant it was difficult to shoot at the present moment. the film script was not completed, and its goal was unclear. After having defined the objectives and then re-viewed her video as she made modifications and improvements, the sensation that came with Imposter Syndrome dissipated.

Then, Asha asks herself, "How can I approach this project so that regardless of how I feel about those feelings, I'll feel at ease? Why did I decide to create this film? What do I want the viewers to feel after they've seen it? When I know that, it's much more easy to handle whatever trouble I'm feeling."

Imposter Syndrome is an aspect of the creative process for everyone, but it shouldn't be the reason for worry. According to Asha states, "The great thing about facing this issue is that it can make you a better one who's not afraid to go out in fear."

Pay attention to the elements that distinguish you

Make use of the attributes which will help your business be noticed as an innovative. Anyone with outstanding skill or knowledge is able to distinguish your company from rivals and connect you with more customers.

"Apply yourself fully in this endeavor and go for the best," Asha says. "And you're able to use your skills in different areas  by bringing your personal approach to what you're trying to accomplish. In my situation, I can also provide assistance in German as well as Spanish."

Asha could also be described as a scientist with a background that creates her own research-based flavour.

"Don't be too focused on the details of what your competitors in the space are doing. Find your own unique perspective and continue to improve your strengths that enable you to distinguish yourself."

If you seek help the fight against imposter's syndrome, and sharing your personal capabilities and strengths, you'll soon be well at creating a company that is enjoyable to be a part of .

"Follow the desires of your heart. I'm extremely happy that I've created this program that focuses on self-acceptance and compassion. compassion, understanding hair science, research on the subject of cosmetics research as along with nutrition, accountability and styling as well as the health. I've put everything together into one."

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