What to do to make connections with gift-givers during the Christmas Season

At the time of the holidays the people you are attracting to your store may not necessarily be typical, all-year-round consumers, but those that love those shoppers.

If, for instance, you offer hiking-related products, your average customer may normally be outdoor enthusiasts. However, during the holiday season this could be your spouse, parent or child of an outdoor enthusiast or who might be averse to going outdoors themselves.

So how do you help these gift-givers find the perfect gift for their beloved particularly when they aren't knowledgeable about the products you offer? Let's have a glance.

Make gift guides for your creations

Imagine that your shop has a lot of merchandise based on video games including t-shirts and strategy books posters, and books. The typical customer may be familiar with everything about the game, character, and inside joke. But what about the father who wants to impress his daughter with something for the holidays?

Or, they could make gift guides that are that are based on cost (Top Video Game Gifts Under $35) or age (The Most Popular Games for Kids).

Include items that are in the theme of each guide, along with a few sentences about why they make an excellent gift. The best way to do this is to include the items you own as well as similar products from different stores, so that you don't seem too biased.

Sell bundles and packages

Bundles are a breeze! Instead of having to browse through dozens of products looking for the perfect item for anyone you're buying for, a person can simply buy a curated gift package.

There are two different ways that you can approach bundles:

Sell pre-packaged sets. Add a package of goods that are all together. If you sell beauty products, this might be an spa set. If you are selling snacks, it could be a movie night box.

Suzi Wong Creations, a firm based in the UK, offers the kids' luxury bling boxing set. Gift-givers can choose sizes for one of the items, a pair of socks, as well as shorts. They can also choose the option of customization across a range of areas. This is the perfect, easy way for someone to shop for a loved one that likes to box.

Answer all of their questions

While you always want to make it simple for customers to find solutions to their queries You may wish to concentrate more in this area during the Christmas season. Add questions and answers to your FAQ page , and then write new blog posts that appeal directly to new customers.

Here are just a few examples:

• How long will your products last?
• How many does my loved family member require?
• What equipment is required?
• Does anything need to be made custom-fit?
• Is your product compatible with the products that my friend or family member already owns?

Also it's important to address any questions regarding shipping or turnaround timeframes (especially when they're not the same around the holidays) and return policy, as well as any other factors that could affect someone's purchase choice.

Include gift cards in your store

If a brand new buyer still has trouble choosing the perfect present? Or maybe they want to give their relative or friend the option of choosing the exact item they'd like.

Brown Brothers, as an example, also sells gift cards alongside their wines. There are a lot of things to consider when purchasing wine -- red or white sweet or dry sparkling or plain- and it can be the result of a decision made by a person. Therefore, some shoppers might rather buy their wine-loving friend an gift card rather than making a guess about what they'd enjoy.

Write detailed product descriptions

Product descriptions are another excellent method to present your prospective customers with the details they need to make a purchase. Also, be sure to provide plenty of information. Share how your products are used, describe the scents and tastes as well as include additional information like size charts and allergens. This helps people feel confident with the gift they're purchasing.

Make a change in your marketing terminology

In the event that you're running holiday advertising campaigns designed for new customers, consider switching your language around. For example, if you sell paint supplies You might be running an advertisement that states:

"The most excellent single-pigment watercolors, which are finely ground could be used to create 0.15 millimeters airbrush work."

The ad might be exceptionally successful when you're marketing to professional artists. However, it probably won't mean much to someone just looking to purchase a wonderful present for their friend who is an artist. Therefore, instead of saying: could say something like:

"High-quality durable watercolors even the best of artists love."

Other items that you would like to recommend

People who are shopping for the holidays may be searching for multiple gifts, specifically in the case of parents, spouses, or a child. And if they're not super aware of what you have to offer, they may go to other stores for more things.

In lieu, you should make it simple for customers to complete all of their shopping through your website by providing product recommendations. You can add related items to specific product pages with the help of standard functionality.

Create a collection of images

• A variety of angles. Display the item from sides and the back, from between the top and bottom, as well as the sides.
• Utilize cases. Explain how your product is actually used through your photos. And if it has multiple purposes, for instance, a chair that can be converted into a child's seat and vice versa, display all of them.
• Size. If size is important for the product, demonstrate your item's context. It could be as simple as holding someone's hand.
• Color. Check that your photographs are well-lit and accurately communicate the colors of the item.
• Your target audience. Make sure to include people in your pictures which represent those that use your products. Are the items intended for parents? Students at college? Dogs? Show them engaging with those products. This can help prospective buyers imagine their loved one really enjoying these products.

Feature reviews

If someone isn't likely to be super familiar with the industry or your business, reviews can make all the difference. It's possible that they don't know if your products are high-quality and reliable, but if they see real ratings and comments of people who actually utilize the products, they'll be more likely to believe in you.

Remember your audience

No matter the time of year, it's important to take into consideration your audience when making every decision that you make. However, during the Christmas period, your customer base could shift to gift-givers. Although that doesn't mean that it's time to make a complete overhaul about your online store or marketing strategies, there are some aspects to consider.

Utilize the above tips to help customers and drive sales. What are your tips for preparing for the season? Please share your thoughts via the comments.