What Millie Adrian made $400K from teaching aspiring Social Media influencers
Millie Adrian is on a mission to teach the next generation of social media influencers on to make money through Instagram.
Her passion for creating videos was discovered when she was a child. In 2008, she created a YouTube channel along with her younger brother. The channel lasted over nine years. "It was all fun," she says. "We created silly videos, skitsand mock-ups and tried out different ways of living. ."
When she was offered the job of a corporation in her early twenties but she was in awe of the creativity opportunities that video-making provided -- so they convinced her to give it an attempt at Instagram-based blogging in addition to her work. She positioned herself as a lifestyle blog and posted "anything and everything" with photos of fashion, food as well as travel and wine books, coffee, and her pet.
The Instagram account, @itsmodernmillie, quickly grew in popularity, and within a short time she was getting a lot of inquiries from her fans. The followers wanted to learn about how she was growing, what she was doing to take particular photos, and how she was getting this amount of interactions. To provide her fans with the most exact information, she decided to launch another YouTube channel. In the near future, training on Instagram was her focus.
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"My YouTube was expanding and my Instagram increased and this led to the overall effect of aiding the masses," she explains. "I decided to determine which one took off and then run with the one that performed well. They really interacted naturally over a ."
The month of October was when she left her corporate job to become a full-time content creator. In the past, she's created an Instagram following of 117K, an YouTube channel that has 246K subscribers, and -following the launch of online classes in 2021, she was able to enroll 600 students. She also earned over $400,000 in revenue. "Next year, I'd like to earn seven figures," the smiling woman says.
Here are 10 ways she made six-figures in the first 16 months of selling courses:
Skip ahead:
- Her instinctual intuition was the one she followed
- She has launched three courses
- She did market research to find the most appropriate pricing
- Her creation of content according to the needs of her viewers wanted.
- She is constantly improving the learning experience for her students.
- She was kind with her expertise
- The designer designed the basic funnel for sales
- The instructor gave away gratis items with every one of the classes.
- She fought off burnout
- She's stable
She followed her gut
When she was working for her business, Adrian created content for Instagram as well as Youtube at weekends. The outlet helped to revive her creative spirit, and she soon discovered she wanted to spend more time for it.
Although she was content with her 9-5 job but she began to experience an unsettling "gut feeling" of knowing she had been chosen to continue her career. "I was unable to sleep, as my voice in my head told me to dream higher," she shares. "I found that there was much to provide me with the ."
The decision was made to quit her job because she had regularly earned more than half the amount she earned at her previous job through the creation of media. "Everyone will have to deal with various non-negotiables to make in preparation for this shift," she says.
After achieving this objective after which she quit her job she was employed in and entered the realm of work-from-home on October 4th in 2019. With an enthusiastic fan base and plenty of time, she decided that to take the next step on her path was to create an online class.
She has offered three different courses
At present, Adrian has three courses that she is offering: The Modern Influencer the course with the highest price that costs $997 USD. Email List 101 It is her intermediate-level course that costs $297 USD. She also has The Reels Roadmap which is the cheapest of her courses for $97 USD. Each of her courses teaches students to become an online content creator . However it is the Modern Influencer is the course she is most focused on.
In the beginning, the business called The Modern Influencer that was launched in July 2021 -- it was launched initially through a six-week group coaching meeting at $597. After that, Adrian chose to change the group program into an individual, three-month coaching program. The problem was, Adrian quickly realized that she didn't have the ability to train hundreds of individuals one-on-one. Adrian decided to transform the modern Influencer into a recorded course instead.
While searching for the top online platform for hosting courses she was drawn to she'd taken a number of online classes, and as a student was one of the top options.
"From student's perspective, this is the most simple method of learning and easiest to learn to master."
Along with offering three courses In addition, she offers additional tools that are available during checkout as an up-sell to increase revenue like Pitch email templates, Pitch Slide Deck Template, Media Kit Guide, and 100+ Caption Ideas.
She conducted market research to identify the best price
To determine the price of Modern Influencer the course, she performed market research. She wanted to find out the prices other creators charged for similar programs. Then, she compared her course to their offerings. "I examined what other creators were teachingand after that what I taught more of," she says.
"I was unable to find a college where I could learn both Instagram as well as brand collaborations. The course I took grouped both together," continues Adrian. "That's my method of learning to figure out the best cost ."
She developed her content in response to what her target audience would like to listen to.
Adrian crafted her courses not based on the things she wanted to teach but she did consider what classes were lacking.
The audience was asked whether they have attended an Instagram-related class Instagram as well as what they wish they had learned but didn't. In the next step, she designed The Modern Influencer's course through "brain-dumping" everything she could think of onto sticky notepads. "The tables were full of sticky notes" the comedian jokes.
The sticky notes were arranged by the author starting from A-Z. They provided everything necessary for someone to move from having no knowledge of Instagram to becoming a full-time content creator. Each A to Z topic became sections, and the sticky notes were made into lessons. Although she says the course is mostly focused on Instagram, it's never ending and each year she's creating more and more lessons. Furthermore, she might see her adding more lessons to YouTube along with TikTok because they're exactly what their users are wanting.
Her courses are delivered in various formats. she alternates between videos of her slideshows for talks or slide shows, as well as screen recordings. "It will be contingent on the content and the way I believe that the student is likely to learn from the content," she says.
Plus, her content is completely pre-recorded and has the exception of occasional Q&A sessions that she holds in her page on Facebook.
She continues to improve her students' experience
The group on Facebook is the place that The Modern Influencer students are part of. Members have lifetime access to the group as well as a forum that allows them to inquire about content creation.
Other than the Facebook group. Facebook She's also played around in a couple of ways to be sure people are keeping up with the Modern Influencer She's looking into developing the Modern Influencer certification to show how they've taken the course and have been certified as influencers. Additionally, she'd like to help connect people who've earned the course to get brand-related deals on a PR list. "I don't intend to become an agency however, I would like to help people take an opportunity to grow," she says.
In addition, she would like to offer her students the opportunity to become students in the class as affiliates This means Adrian will reimburse students for a share of tuition cost through referring students. "Those are just a couple of options we're examining We'd like to create a plan of action for next year's course," she elaborates.
She was generous with her experience
Her audience is aspiring influencers, or in other words, people who create content and want to be their own online presence.
"I don't work with companies or anybody who doesn't want to appear in front of cameras since a significant portion of the techniques I utilize is the way to create a personal connection with the viewers you are capturing on camera" she declares.
Similar to their students, making Adrian's open audiences a reality demanded the student to go beyond her comfort zone, but as she puts it, "you don't grow from zones of comfort."
She says she has developed her following by making herself accessible for study. "For quite a while I was a participant in webinars for free, and was researching the activities of others," she says. "I instantly saw a change as I began purchasing online courses which would provide me with the outcomes I was looking for ."
The most effective way to help content creators creating a fan base is sharing their ideas for teaching; she strongly believes that creators shouldn't be the gatekeepers of information.
"Don't hold back what you know, share the information that you have.Once I declared 'no other way I'm going to share everything I had learned without any goal of earning income, people found me."
She designed a straightforward funnel to sell
In lieu of getting scared by sales funnels that have fancy design, Adrian decided to keep it easy.
A few months before the launch of The Modern Influencer She set up waiting lists on Google. Google form. Then, she posted the link on her website as well as all her social media platforms. Then, once she started this course, she was greeted by an enthusiastic audience who are waiting to receive her email.
The course creator should avoid funnels that scare the audience. Instead, she recommends they create a simple funnel like waitlists so they will create leads, and also ensure that they've got customers who are willing to purchase their course when it's released.
She offered gratuities to all of her courses.
In the present, Adrian's funnel for sales is now a bit more sophisticated and comes with material free that corresponds to every one of her classes. "When someone downloads the freebie , or interacts by engaging with it and then joins an automated email that can ultimately upsell them, by sending them emails" she says.
For the Modern Influencers, she has an hour-long webinar which teaches the 100-day Instagram method - i.e. every step needed to reach 10,000 followers and make $1000 in just 100 days. Once they've completed the no-cost course, the participants will be sold the course.
With her Email List 101 course, it's free and a 10-page download that shows users how to begin growing and maintaining an email list. Then, for The Reels Roadmap course, the course is free and aids people in increasing views, attract attention to them, and make the reels of their friends go viral.
She battled burning out
Even though Adrian's enterprise has grown rapidly, it came at a price to her mental health.
While she worked hard to get her dream job but she fell into the trap of working way too hard. "I made every effort to be at work every hours of every day," she says.
After a string of burnouts and panic attacks throughout the months in the aftermath of her initial course launched, she decided to hire a team to aid her with the administration side of her business. "If I'm not creating the content for my company the business dies," she explains.
In the present, she holds the role as a digital-based business administrator and funnel strategist. She also has an involvement and community specialist as well as a virtual assistant video editors, a brand collaborations specialist and an SEO specialist, and a Pinterest manager. With the help of her team, she's been able to establish more than just her personal limits to taking care of her own needs. The result? It's the freedom to concentrate on creating content instead of turning into a weed. "I've had to learn many things about myself in order to not hit the tipping point again," she says.
She remains steady
One of the most important things that Adrian discovered during her time of creating content , as in her experience with burnout the fact that it is not a race. Adrian suggests that other creators adopt the same method particularly when it comes to removing burnout , and establishing a successful business with longevity.
"You're doing this to make a long-term impact," she explains. "You do not need to be seeing the results instantly or need instant satisfaction."
Actually, she suggests makers to develop their ventures every day by breaking it down into smaller chunks. "It does not have all at once," she adds. "This is the game that lasts. If this is something that you want to do, get one per day better. When you work on it one piece at a time and in the next three years you'll have more success that anyone who has attempted to accomplish it all at once ."
The greatest achievement is getting the YouTube Play Button -- an award that is given for one of the top YouTube channels. "It is the most complete experience in my life" she reminisces with a smile. "I would like to go back at a later date to tell 12 year old Millie the dreams she had in her mind may come to pass. ."
Another thing she wishes was to do was take the time to remind herself that she is believed in the process. For other online creators who are aspiring She suggests that they concentrate on the benefits of slow, regular development. "Don't focus on how long it's taking you," she advises.
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