What is the reason to think About Your Course Name -
Your course's name is important. After all, not only does your course name indicate the subject issue, but just like any other book, titles entice users to read more.
You're aware that internet users have very short attention spans. They frequently make quick decisions based on a quick first impression. A majority of users stay on a website for about 15 seconds and if the title of your course doesn't grab the attention of your audience, they might click elsewhere for content that seems more worth their time.
For you to be more thoughtful about the best way you're going to name your class, we've put together six reasons as to why we think it's important to have this conversation about the name of your class.
The course looks more professional when it is branded
If you've ever named courses, bring the title to you: how does your name reflect on your brand? Does the phrasing, wording as well as the images and banners let the students know what you stand for? Everybody should consider the way their courses reflect their company's brand. When you employ the same language that you employ to define your brand's aesthetic, you're making sure that your course will be a reflection of the services you provide as a whole.
A good course name allows for specific design elements
The more specific and precise your course name is your course's name, the better you will be able to utilize it as a branding framework. For example, instead of giving the "introduction to photography" course, you can say they have enrolled in the "photography Bootcamp" or "photography academy." The kind of name unlocks a lot of possibilities.
When you run a bootcamp for instance, it is possible to use lesson components as "stations" where learners can stop to practice a new skill. The students can also run "drills" (quizzes) for them to check their skills. When you have a targeted, specific course title, there is more potential for creative, unified as well as specific course designs.
SEO best practices can attract more users
Additionally, you can test possible names by using Google Trends. The free tool can help you identify trends in search volume in addition to related search questions and subjects. For example, if you look up "how to vlog" in Google Trends, you'll see that the most relevant topics include "YouTube" as well as "TikTok." Also If you created your course specifically for "how to do vlogging on TikTok," you may be in a niche where more folks will be curious about your program!
You stand out from your competitors
This is among the main reasons why it's important to think about your course title. Prospective students must see right in the title that your course is unique from the competition.
Think back to the photography bootcamp example. If your program fully embraces this concept of"bootcamp "bootcamp" then over time, your course may be viewed by others as a comprehensive crash course on the subject. Other interested folks will start to realize that your differs from other basic course model and will gravitate towards your program as it has a perceived advantage over competitors. This all starts by naming your course!
The course's name must "mean" some thing.
A major mistake made when it comes to name-calling courses is falling in the trap of appearing too adorable or smart. Acronyms, puns, and other variations of words can be fun and interesting to brainstorm, but at the end of the day they're often just cliches which don't really mean anything. Relying too much on puns could mislead potential learners or make them turn off. Clarity should beat cleverness every time.
It defines expectations for learners.
Similar to specificity for SEO goals, having a specificity to your name must also be able to address problems your course likely to address. One approach to think about this is to consider the following question "What do I get from my class?" Most often, it is related to learning outcomes. These will be the outcomes you would like your learners to take away of the class.
Think back to the example of vlogging. "How to vlog" doesn't quite mean anything. "How to do vlogging on TikTok" is better however, what exactly are students getting from it? "From Beginning to Pro How to Vlog on TikTok" provides a little more of the benefits of your course.
What people are purchasing is what they are buying is a transformation. The perfect course name must define the standard for what is expected of them while also hinting about the advantages. How will your course make their lives better?