What Is Live Streaming? (Definition & Examples) |

The popularity of live streaming (or livestreaming) has grown so widespread that 30% of Internet users live stream each week. You can watch or create live streams on a range of platforms and devices, and the process is much simpler than ever before.

In this post, we'll introduce you to everything you need to know about live streaming.

• Live streaming will be explained in greater detail (including an explanation of the technical aspects).
• Live streaming figures and other important landmarks.
  
• The discussion will focus on the positives and practical examples that live streaming can provide.
  
• In this article, we'll outline the essentials that you'll require for creating your personal live stream.
  

What is live streaming?

Quick live streaming definition

Live streaming is the act of broadcasting live on video, in real-time. Live streaming in the past was restricted to media companies with the capability of streaming live videos to their viewers. In the last few years, live streaming technology has been hugely popular on the web and a growing numbers of users can now enjoy that live streaming experience from their homes, at a fraction of the cost of television studios.

What exactly is live streaming... technical

Coding
    Technically speaking, the camera is capable of delivering the raw digital image. However, these images aren't large enough to stream effectively. Encoders (software or hardware) transform the video in real-time into codecs (ie. h.264). This reduces the size of the file enough to stream it, while also standardizing the file to ensure that every device can read it.

Compression
    The video can be divided into I-frames or P frames. These are also referred to as B-frames. I-frames can be described as a normal JPEG image-they contain a complete image frame that includes all specifics.

P-frames and B frames operate in different ways. They are only capturing part of the footage that changes in response to the tracking of motion vectors. This allows for a simpler compress file, and much more efficient to use. When it comes to YouTube videos YouTube video is a type of video where speakers are speaking against a backdrop that is static, most all of the pixels in the background won't be affected by.

• P-frames (Predictive frames) cannot encode movements and fluctuations in the speaker and body movements when reviewing frames from the past.
  
• B-frames can be even more effective since they be able to reference past and future frames and create an entire picture.
  

Internet speed
    Live streaming naturally requires a constant flow of information. It is also known as bit rate. This is the amount of data your device can handle within a single second.

• HD video requires 720 (HD) video is required between 2 and 4 speeds
  
• 1080p is needed to download at speeds of 4-6 Mbps
  
• 4k requires 15-25 Mbps
  

In the case of live stream, the speed of upload needs to match the streams data transfer.

Video players don't need speed equivalent to video players. Video players can reduce the quality of video if connection speeds are sluggish and even buffer (downloading around three to two seconds faster) in order to ensure your video stream runs smoothly. Additionally, we use Content Delivery Networks (CDNs)--this copies your files at a rapid pace to a server near to the person using it, as it requires data to travel further.

Latency

The video may not be actually live. It is always at minimum two seconds delay. This is called the latency.

Live streaming statistics

• 30 percent of Internet viewers can watch live streaming every day.
  
• The most popular live streams are breaking stories (34 percent) and the live stream from sports (29 percent).
  
• 91.7 percent of Internet users all over the world view streams live during the course of the month.
  
• 52 percent of TikTok users want to stream live videos.
  
• Smart televisions are the top choice to stream live content (35.3% of the streaming content).
  
• 28 Most videos available online can be streamed live.
  
• Live streaming was the longest-running duration, took more than 624 days to complete by Zhejiang Luyuan Electric Vehicle Co., Ltd. in China.
  
• Record-breaking live stream with largest number of viewers was created through Spanish Ibai streamer, who boasts 3.44 millions of Twitch subscribers on this streaming channel La Velada del Ano (3).
  

Live stream is an first step in making it feasible (Timeline)

It's hard to cover every aspect, but this is a brief outline of recent technological developments that allow live streaming.

The 1990s saw the introduction of technology that enabled "packets" that contained streaming media in order to be rendered prior to a complete download.
    1993 to 1993 1993-93: 1993-93: MPEG-1 standard for compressing has been published which allows you to utilize video streaming
    1995: The firm Starlight created the first internet-based streaming video service that relies on satellites.
     1995- First internet radio: Radio HK.
    1995 in 1995 RealPlayer was launched. This made it the very first media player that was stream-based. The following years, it is added as a choice within Windows 98 installation.
    1996 1996: The Real-time Transportation Protocol is invented in 1996, establishing the base for the transmission of video and audio over networks.
    1998-1998 Starlight unveiled the first web software for conferencing.
    1999 - Victoria's Secret Fashion show is among the first major live stream shows and could attract 1.5 million viewers.
    2002-2002 Flash Player adds video capabilities that make embedding video content a reality.
    2007 - The debut of Justin.tv (later changed to Twitch) with Justin Kan as the cameraman throughout the day. Then, it expanded to include multiple channels which allowed the general public to stream.
    2009 Two streams are launched: Ustream along with Live stream will be launched in 2009.
    2011-2012 YouTube has introduced live streaming to its services. The first time it was introduced was in 2005 (fun fact: the first YouTube video was entitled "Me at the Zoo"). Facebook began live streaming in 2015, which was followed by Periscope in the year 2015 and Instagram in 2016.

Live streaming benefits

Live streaming can be a very effective instrument.

• Super-interactive Viewers aren't only able to stream live video and interact with viewers, but also communicate, answer questions and provide feedback in various ways.
  
• Incomplete, aside from edited videos that content creators could think of polishing but live streaming is not able to accomplish this (at least, at the present). In the end that live streams have a natural flow in addition to being more fun.
  
• It's less time-consuming: There may be some preparations and setup for live streaming, but it's generally easier than, say the work needed to edit videos, which could require writing, editing or shooting reshooting.
  
• Costs of production are lower  Commonly, it's an easier lift to start and launch.
  
• The repurposing User can alter and cut live streams to different formats and purposes after the event and even host a video of the occasion.
  
• Live streaming makes the event more pressing. If a person uploads their video after the event, the ability to view it live is truly a treat, which can increase the number of people who view it.
  

What are the prerequisites to stream live?

The video gives a fantastic review of the video. It is perfect to anyone looking to get started with stream live!

However, below is the outline of live streaming for creators .

To live stream, you need:

1. AV source

The great thing about live streaming is that it doesn't need for expensive technology. Modern smartphones come with all the essential capabilities to handle live streaming.

Here are a few possible video choices:

• Mobile phones with video cameras The majority of smartphones can produce at least HD videos. The latest models can have 4K video recording capabilities. Be aware that the phone's back as well as front camera may differ in quality. Both are probably ideal for live streams. It's much easier to stream direct via your mobile.
  
• Webcam: Some computer streamers choose to use the webcam built into their laptop or the external camera. It is a good choice when it comes to live streaming from a laptop or desktop.
  
• Professional camera: Streamers who have experience generally use professional cameras like DSLRs for live streaming. They can connect to your mobile or computer and send the best quality videos and allow you to select the lens that best fits your individual style and tastes.
  

Sound is essential! Below are some tips:

• The microphone in the phone or computer (not recommended) The phones or computers' microphones are too far away from your mouth when you are watching streaming live, and they are usually audio recorders that aren't good quality. It is recommended to choose among the options below.
  
• These Bluetooth or wired headphones put this microphone near to your mouth, increasing the quality of your audio and decreasing background noise. The headphones you choose to utilize are generally more powerful than the built-in microphone of your phone.
  
• Lapel microphone: A lapel microphone attaches to your shirt or collar, which transmits sound to your mouth. This provides you with better sound. These microphones are wired and wireless in addition to many premium models with options such as noise cancellation.
  
• shotgun mic The shotgun microphone is located away from the face (often it is attached to the camera's top) and record the direction of your voice.
  
• Condenser mic for desktop computers. A lot of streaming websites today employ condenser mics for desktops, such as Blue Yeti. Blue Yeti, which plugs directly into the computer, picks up sound right directly from the mouth of the user.
  

Here are some more tips for stream live that will improve the quality of your stream.

2. Software to stream (optional)

The usage of streaming software isn't essential since you can to live stream directly to major platforms. However, it can provide a viable option for those looking to:

• for sharing the display of a computer or to show a slideshow, or to play games.
  
• In order to use several cameras (ie. different angles).
  
• For overlays on graphics, logos cards or chat boxes for chat.
  
• Mix audio in the source (e.g. music).
  
• that allows streaming across multiple platforms simultaneously (e.g. Facebook + YouTube plus LinkedIn). ).
  

In order to demonstrate this, we reviewed our review of the streaming platform StreamYard in our blog article on Zoom Alternatives. It does a great job of these.

3. Live streaming platforms

It's quite straightforward. It's a matter of a streaming platform that supports streaming, such as YouTube along with Twitch.

Test it ! Mighty allows you to run a live stream on your mobile or via it's Mighty application. You could even create your own app with a branded logo to live stream using. It's also easy to make money by charging per stream or create memberships with streaming integrated in.

Live streaming can be beneficial to companies

If you own a company and you are looking to grow it and expand, you should be aware of the advantages that live stream streaming offers. The live stream you choose to use won't look as polished and perfect version of your promotional video you created however, live streaming could be something different. It creates a connection between you and your clients with authenticity and authenticity. This is a huge strength to your company's image. In addition, live streaming can be exciting and surprising (in the best manner ).

Here are some other advantages of live streaming for businesses:

• Event planners can hold events without the need to rent the space or area. streaming allows businesses to hold online meetings or virtual conversations without needing to all gather at the same location.
  
• Provide educational opportunities. Live streaming is the best way to increase the benefits of education, specifically via the process of learning! Businesses can use live streams (especially those that are offered as webinar) in order to educate their clients and increase the brand's visibility.
  
• Live streaming is available to viewers no matter where they are. Anywhere in the world is able to watch live streams via devices and the internet. The stream brings viewers closer together and also makes it more convenient for them to communicate with viewers.
  
• Profit from event tickets. Companies can create high-quality digital products, such as live streams, which can earn income, by selling tickets or offering them for free.
  

Don't use live streaming channel as a means to make profits. Offer your clients something valuable, inform your audience and encourage them to take part. This is the only way you can create live streaming that works for you and your business.

We're huge fans of live streaming, which is why we've added live streaming capability in all our plans.

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Live streaming demonstrations

There are some huge historical live streams. Examples include:

• Michael Jackson's funeral was among the live stream streams watched by the most people at the time (2009).
  
• In 2012, NASA streamed live on their live stream of Mars Curiosity launch. You can still watch NASA live stream on the internet.
  
• In 2014, gamers on Twitch were playing Pokemon as well as commands that were sent via the chat. In the following year, it was found that 1.16 million players played and watched.
  

Wow! Live streaming can be effective in gathering people. Indeed, we even streaming live on our very own People Magic Summit, with leading community people and creators (this year's attendees included people like Marie Forleo, Nathan Barry as well as Amanda Goetz). Sessions can be watched again on our website!

Below are some examples of where live streaming appear:

• The Mighty Network host announces a every week during their live stream on Mondays.
  
• Live musicians perform on IGTV and TikTok and gives a private performance for viewers.
  
• A gamer is a player who plays Roblox along with Fortnight, and streamed to the public.
  
• Colleges can offer the online course which is delivered through live streaming.
  
• A thought-leader talks with one of the users on LinkedIn live regarding the imminent publication of his book.
  

Now you can visit: 11 of the best strategies for Community Engagement

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