What is it that Nick Huber of The Sweaty Startup is pulling back the curtain to reveal what it means to be

Learn how creator Nick Huber uses his experience building a successful small business to assist other entrepreneurs with his content and classes.

Small business owner and real estate investor Nick Huber started his Real Estate Masterclass as an Google Doc.

A week later, he'd written 10,000 words.

Three and a quarter months later, his course was ready for launch.

"I didn't overthink it. I wasn't spending long in the grass. I got it out," Nick explains.

The course took off. Nick was able to make $350K through course sales in the first month.

But sales like that aren't all that sudden. nothing.

Read on to learn how Nick increased his followers through creating in public, his strategy for launching his courses and tips to fellow creators.

Let's discuss "unsexy small-scale businesses"

Nick doesn't believe in keeping secrets.

The founder the creator of The sweaty Startup  He gives a glimpse behind the scenes of the process of running an effective small-scale business via his blog, newsletter and Twitter account, as well as his YouTube channel, podcasts, online courses as well as an online community.

But Nick isn't always the creator.

Prior to launching The Sweaty Startup, Nick was already an established small-scale business owner. The founder of the student storage business with a friend during his senior year of college. Storage Squad expanded to 25 cities in the college system; and within 10 years they sold the business to a buyer for 7 million dollars.

Along the way, Nick realized that there aren't many resources available about building what he calls an "unsexy small business". Nick decided to fill that gap by building in public, sharing his knowledge of establishing a successful small business while navigating the market of real estate investments.

In the year 2018, Nick was on a mentoring call with his younger brother who owns his own small business, at which point the spark of inspiration struck him. The Sweaty Startup podcast .

Nick shared the knowledge that he had learned from the beginning of his own business. If Nick's brother was learning the lessons of Nick certainly other small-business owners are hungry for that kind of material.

"I'm really enthusiastic about small businesses. So I started creating content around the thesis of "unsexy small businesses"."

"A large portion of the content in entrepreneurship includes startups, tech, Shark Tank, and the latest innovations and ideas," Nick explains. "And I'm in the camp of thinking that the only way a lot of people get wealthy in our small towns and in our communities is through boring old small businesses."

The podcast was created by The Sweaty Startup Podcast to share "the concepts of strategies, tactics, and strategies that have helped grow companies."

In the meantime, Nick started writing articles about small-scale businesses, entrepreneurship and property in his personal blog . After a few years Nick added a newsletter with exclusive content to advertise his courses to subscribers.

Now, the podcast has nearly 300 episodes and over 1.5 million downloads, and the newsletter has over 22K readers.

Most of them discovered Nick through Twitter which grew his following to 245K tweeting insight as a "self storage owner/operator by way of a tiny, unassuming biz".

Turning Twitter into the top of the funnel by ensuring transparency

When Nick created content, he realized he had to create an audience of fellow entrepreneurs.

"The aspect of entrepreneurship is that it's kind of a very lonely experience."

Spending more time on Twitter reinforced Nick's belief that few entrepreneurs share candid insights on what takes to grow a company.

"I think there's a stigma of entrepreneurship. You know, you've gotta be secretive," Nick says. "You don't want to share the things you're doing because people might take it away."

Then Nick began tweeting about his experiences with the realm of real estate and business for small businesses. Nick shared "an inconvenient amount" of data on the way the business he was working with and his partner, Dan, ran their business.

Dan was, naturally, a initially sceptical.

"When I started writing about and sharing information about our company, Dan called me and asked, "Nick. You must explain to me. What do you gain from telling others how we conduct business?'" Nick keeps in mind.

"I was thinking, 'Dan, you don't understand. I've met other individuals who are doing huge actions. And they're starting to believe in me. I'm beginning to establish trust with the people. This will surely help us in what we're trying to achieve. And he trusted me."

Nick's risk was rewarded: He has 245K followers as well as 20 million monthly impressions on Twitter. He calls the platform the "top of the funnel for the Nick Huber branding".

With his popularity growing, more and more people asked Nick to provide real estate investment advice -- to the tune of thirty direct messages each week. There was no doubt that many wanted to learn even more about Nick.

And Nick was ready to teach the students.

Iterate and ship, then create an item that is perfect

Knowing that there was an audience willing to take his advice, Nick focused on getting the course to them -but without rushing to make it flawless.

Nick earned $350K from course sales within the initial month.

"It's not for everybody," Nick acknowledges. "It's only for those who really want to consider the purchase of a house. It is for those who want to make the investment of real estate part of their journey."

Today, Nick relaunches his masterclass every two years. Nick keeps the material up to date and relevant and makes it an ongoing source for people who invest in the course. "I've likely spent two times as much time in the past, working to make improvements including sections, or editing sections," he says.

Students can be tracked on their development and observe how they respond to the materials, which can help to ensure that they are getting all the information they require to succeed.

"I don't know of any thing I dislike about right now It's fantastic," says Nick. "The value prop is phenomenal The price is amazing."

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Nick's tips to fellow creators

Nick has two recommendations for other entrepreneurs like him:

Build an audience

Make Online Course

There's no need to complete all of them at the same time: "When it comes to creating a course, even if you don't possess an audience, it's worth it to clarify your thoughts."

Nick declares that writing course content helps him to organize his thoughts around a subject and find gaps in his knowledge.

To build a business, but creating content isn't enough. There must be an audience you can communicate it to.

"If you're hoping to make money, you need a following," Nick advises. "I thought that people with big followings on social media and YouTube created content just to have fun. I didn't realize how much they could boost your professional profession."

"I discovered that how much I shared with others, the more my network exploded and I found incredible people who would invest in me, partner with me, teach me, and simply become my friends."

"Opportunities come from people, sharing knowledge, sharing information, and collaboration. The internet is where that can happen."