What is a good Page Conversion Rate? Page Conversion rate?
Websites can become powerful selling tools, generating fresh leads at any time when you're not sleeping in your vacation home or performing other tasks that aren't sales related. One of the most important factors to get high performance from your website is to create strong product landing pages that are high in conversion rates. What constitutes a high landing page conversion rate? Read on for a short but detailed breakdown of the factors that impact how potential clients arrive at your website and the best way to get visitors to click the next option that can lead them to becoming an actual client or lead!
Already know what you're looking to learn about? Find it here:
- Formula for conversion rates
- Factors affecting conversion rates
- Calculation tools to determine the conversion rate
- Examples of optimal conversion rates by industry
- How to increase conversions on landing pages
- How to generate greater website traffic
- Other crucial metrics that you can use to determine the success of your site's
- Conclusion
The conversion rate formula
Before diving into the details of the factors that determine a high landing page conversion rate you must know this simple formula that calculates this ratio.
(Number of visitors or number of conversions)*100 = Conversion rate percentage ( percent)
The amount of people who visit might be something similar to:
- What number of views has the page had received
- How many impressions specific elements on the webpage was exposed to
- How many viewers saw the ad paid for
The actual "conversion" could be any thing you deem relevant to your business' development, for example:
- Purchases of a new course
- Template downloads
- Forms can be filled out to get additional information
- For requests for a private coaching session
It's important to remember that conversion rates will always be discussed in percents. It is the goal to increase this number as high as it is possible!
In the next few segments, we'll discuss how you can boost the rate at which you convert visitors to your landing pages.
Main factors affecting conversion rates
Understanding how to measure the impact of conversion rates can assist you in determining a good conversion rate is for your site. Try experimenting with these factors for better outcomes.
Referral and traffic sources
Web traffic is the measure of how many users actually visited your page. It's crucial to examine stats about unique users rather than overall traffic as you may have had certain people come to your site multiple times during a time period. By measuring just the unique users, you'll have more precise calculations of your conversion percentage.
Sources are where websites get traffic. Examples:
- Social media platforms that lead to your destination page
- Organic keywords from SEO (SEO) initiatives
- Other websites that have your website promoted or hyperlinked to a webpage
Calls-to-action
The use of a well-crafted call-to action (CTA) will help people get to your desired action after they've landed on your page. CTAs are a way to get people to take action. CTA typically consists of a quick message that encourages users to take the next step and is displayed as a button, or a hyperlink on the website's landing page. Some examples of great CTA's are:
- Book a call
- Tell your story
- We'd love to hear from you!
- Get connected
- Learn how to proceed.
- Make an account
Click below to learn about the best way to determine which CTA works best for your target audience.
Website design
- Colors, fonts and various other decisions regarding style
- Utilization of media such as audio, images, and video
- Copywriting that entices the people who read it.
- Speed at which pages load (make it as speedy as you can! )
- The security of the website
- URL size, and reliability (best to use slugs that are short where possible)
How to calculate your conversion rate for your website
If you decide to keep your website builder, marketplace or CRM apart from one another then you'll have to depend on various tools, and analyze the conversion rate on your own. Google Analytics is a go-to tool for marketers due to the fact of the ease with which it can be plugged to the majority of websites, as well as how reliable the data is.
Examples of the ideal conversion rates for industry
Semrush is an example of a marketing tool that can identify the conversion rates of competition. It's a good practice to observe what your competitors are performing as well as the messaging they're utilizing as it will be the most precise depiction of a high-quality landing page conversion rate for your particular niche.
| Industry/Niche | Average Rate | Median Rate |
| Real Estate | 7.8% | 2.4% |
| Software-as-a-Service | 9.5% | 3.0% |
| Family Support | 9.0% | 3.0% |
| Home Improvement | 7.2% | 3.8% |
| Legal | 14.5% | 5.4% |
| Fitness and Nutrition | 13.2% | 5.6% |
| Finance & Insurance | 15.8% | 6.2% |
6 Ways to boost your conversion rates online
A/B testing
A/B testing is a critical procedure to constantly improve your landing page. How it works is by selecting a small detail, like the color of the CTA button, headline, or even the place of the area for filling in forms as well as creating different versions of your landing page, with the element being altered. After that, test all the variations of the landing page for about 2-4 weeks to determine which site had a higher conversion percentage. When you have finished the time period of testing, continue by selecting the one that performs best.
In the course of A/B testing, it's important to always run just one test at a given time in order to have a permanent web page for control that's not changed, and to record your tests for future learning.
Differentializing calls-to-action
For example, alternatives for "creating an account" are:
- Sign up here
- Join today
- Click here to join
- Login
- Get started
Reducing website load speed
Google provides a free tool called PageSpeed Insights to help you measure your page load speed and find areas of improvement.
Cart abandonment emails
A variety of online shopping platforms and software can help you identify when shoppers have added the product in their carts but did not finish the purchase. It's a low-hanging opportunity to reach these customers and convince them to follow-through. A few strategies that could help could be:
- Promoting a discount for their purchase
- Informing them about the value of your offering
- Sharing that the item they have in their carts is out of stock or in limited edition status
- Adding information to contact you should they experience technical issues
In the event that your prospect did not add their email address to their cart You can consider targeting them with website cookies.
Exit intent pop-ups
One of the best ways to increase the conversion rate is to attempt and keep your visitor to your website. Exit intent pop-ups can be a form of online advertisements that are only displayed at the point that visitors are about to leave the page. In these ads, you can include special offers in limited editions including discounts, product tours, or free samples of your content to download. If the lead doesn't turn into an actual customer You can still use their contact information in a future nurture campaign.
Reduces the amount of form fields
The inclusion of a webform on your landing page is necessary in order to gather the contact details of your customers. However, asking your contact to provide too much information could discourage them from filling out the questionnaire (and therefore you'll lose any leads). Reduce the amount of fields to 11 from 4 can increase conversion by 120 percent.
How can you increase users to your site
Like we said earlier, the traffic you receive from your site affects your conversion rate. Even if you keep the conversion ratio the same, increasing your website traffic will allow you to earn higher result on your preferred CTAs.
A few ways to increase your website's traffic are:
- Earning organic traffic through search engine optimization. Writing blogs, whitepapers and glossaries will assist visitors to find your site through search engines like Google, Bing, and Safari.
- Run paid advertisements in search engines, or on social media and point the traffic from paid advertisements to your site. The conversion rate can be optimization for paid ads as well.
- Share your content on social media in order to earn more organic traffic. Make sure to focus on platforms where your target users are looking for details.
- Use QR codes at in-person events to register sign-ups and create new accounts or book meetings for prospective leads.
Other crucial metrics to consider to consider for your site's
| Metric | Description | Goal |
| Rate of bounce | Determines the percentage of people who remain on your website after clicking into it. If they're not staying long enough to see your site, it's likely the page's content isn't in line with what they expected from the website's referral source, or that there's a page loading issue. | Make this as low as is possible. |
| Time on page | Measures how long people spend on your site. If they aren't staying all day, it's likely that you have content that doesn't appeal to them or is loading slow. | This should be as high as you can. |
| Referral source | Measures how many people come from different sources like Facebook or other sites. | Utilize this information to decide which channel to put more money into for higher website traffic growth. |
| Mobile vs. desktop | It measures the percent of visitors that access your page via mobile, desktop, or a tablet. You can also see which type or model of device users are on. | Make use of this feature to improve your page appearance and speed of loading based on the most popular types of devices. |
Conclusion
Designing landing pages optimized for high conversion is important for generating more ROI. Knowing what your competitors are doing in terms of conversion rate and experimenting with your own content for on-page use could help you get the conversion ratio you think is useful and relevant to your industry. As you grow your business, be sure to continuously review your website metrics, bring in new web traffic and perform A/B testing to find the most effective content for the audience you want to reach.