What Can You Do To Enhance Your Video Quality Of Your Online Course
I get it! Making professional-quality videos can be expensive. If you're not convinced that the cost of a high-quality production will be worthwhile and time, it could be risky to put in the beginning prior to selling your online course.
But, what when it's more risky not to put money into the quality of your videos?
It's kind of similar to having a night out with your first date and you see the person who isn't there dressed with hair that's greasy as well as food staining on their shirt along with smelly, unmatched socks. The first impression you get will be something like: "They don't have it in the right order and evidently didn't put much effort into this date. "
If you appear to be someone who isn't professional (in relationships or on video) this sends a subconscious message to your viewers you don't take this seriously. "If they aren't concerned about the way their videos appear and look, how can me trust them to be concerned about me as a person in the position of a student? "
So making your videos appear professional not only ensure that your online courses appear more professional, however, you'll be able to make more money from them!
Following the five steps outlined in the following steps, you will be able to significantly enhance the quality of your online courses regardless of your budget.
1. Don't invest in an expensive camera (yet)
I'd guess that 90% of the people who read this post are using a high-definition camera. Look around in the pockets of your bags or at your desk. A laptop or smartphone equipped with a webcam is everything you need to begin.
It's not required to spend money on a high-priced DSLR camera or professional video camera to produce videos that appear stunning.
Cameras are just one tiny element in bringing production worth to your videos. When you've got the perfect setup, lighting and audio it is possible to make a mobile or tablet-based video look f*cking amazing.
When you're confident in filming and have earned some money from the course, invest into a DSLR camera to get better video quality. It has a more difficult learning curve but it can give you the most appealing appearance, in terms of the price.
My most favorite vlogging (or making marketing videos using your personal) camera is from the Canon 70D, because it is flip-screen-able so you can see yourself, it's autofocus is superb and simply incredible quality.
2. Install a studio in your house
Where you shoot your video is far more crucial than you believe!
Imagine that you're coming home with your partner with a mess... you'll ruin chances to get an opportunity to re-enter the scene. Again it goes back to what 1st impression you want to convey.
Filming videos in a dark, dimly light basement is a sign of amateurism. So is the standard bookshelf you can see in the background, which I would only use to store library materials.
You don't have to shell out for a costly video studio. You could just build one in the comfort of your living room. I like using a colored backdrop that is made of paper as it's a very versatile choice. No matter what the design of your office is. It could be a complete mess... Place your walls in front of it and you're ready to move on.
The best thing about colored backdrops is that you could find them in almost every hue you'd like. This includes as your company colours or something that's in line with your branding colors. It's incredibly easy to create an "look" for your videos and this is the method.
Tips for saving money: Rent the AirBnB AirBnB
If you do not have enough space within your house, you can use a hotel and AirBnB to stay for a few hours. This is much cheaper than a video studio and , if you bring your background, nobody will even tell that there's a distinction.
3. Make sure that the audio quality isn't a problem, otherwise your videos look unprofessional.
The majority of cameras come with built-in microphones. The majority of them don't sound too loud, but the issue is they're in the camera and just too remote to be of great quality.
The answer is simple, just get an external microphone , and then get the closest to the object (in the instance, you mouth). There are many microphones to choose from for cameras with video, but the cavalier microphone will provide the most quality for the money and is fairly simple to setup. You should ensure that the microphone you purchase is designed specifically to work with smartphones since it requires the use of a particular jack.
RODE SmartLav RODE SmartLav is the best standard option but it's somewhat more expensive than the cheaper cavalier microphones. It is designed specifically for phones, however it is a little smaller, and you ought to look into adding an extension audio cord when searching for it online.
We also use an Audio Technica ATR3350iS costing 50% less.
TIP FOR BUYERS: Use your headphones
If you're using smartphones, chances are you've got earbuds that have the remote or mic included in the package. If not, you can just utilize them for recording your videos. They'll have better audio quality even in a loud setting. These aren't that pretty to look at , they're not really an ideal choice for use at work, but, in an emergency or when beginning your journey: they're great!
4. Create your video recording next to huge windows.
Lighting can play a major role in the contribution to the overall quality of your film. The biggest Hollywood sets sometimes spend days installing hundreds of lighting sources, all to look right. What's the point of paying for extravagant video lighting if you can use the light sources that you can find?
Using only the light that's readily available, including sunlight or even daylight on clouds, or the light bulbs in your house is the least expensive light source, and usually one of the most stunning... as long as that you stick to some fundamental rules!
The majority of times, we shoot our videos in front of a large window because it creates the most beautiful soft luminescence. It covers pimples and wrinkles (not they're there!) as well as creates gorgeous and soft shadows.
The larger the windows, the better the lighting appears, so find your own large windows and prepare your camera. For best images, stare out of your window and tilt it so that it is on some angle. Additionally, the farther away from your window the more efficient.
TIP: Avoid "Raccoon Eyes"
The overhead light is a fantastic option But they may cause "Racoon Eyes" and make you look tired as it causes shadows with unflattering lines underneath your eyes.
Most of the time the issue is simple to resolve by moving backwards until you can see the light bulb not in the middle of your head but is only a few of feet away.
It removes shadows under your eyes , and can make an immense difference to how you appear.
This post is available on Instagram
The #videotip "Raccoon Eyes" What happens when you record your video (or take photographs) that have bright overhead lights which makes you appear tired, sleepy , and over. Solution: Simply take one step back, and the shadow beneath your eyes disappears. Be a good raccoon.
A blog entry that was tweeted via Jan Keck (@mrjankeck) on May 24, 2017, at 7:14am PDT
5. Eliminate the recordings on screen
Through my job, I stumble across a lot of creatives who are more inclined to make screenshows and slideshows rather than put their image on the camera. What is the reason? What is the reason why the majority of people hate their appearance on video?
There is a chance that you are afraid of being embarrassed, risk of being criticized, danger of appearing stupid, risk of having people judge you by calling you dumb, ugly, stupid, etc.
The emotions cause cortisol to release (the hormone that causes stress) throughout the body. This is a response to fear that makes you feel numb. It's completely normal that you might feel like "freezing up" while filming your video.
Why do you have to undergo all of this?
If you want to keep connected with your fans and make yourself known as an authority in your field, then you need to be posting videos yourself. Your students will feel they are interested in your accomplishments and, consequently, will be more involved and loyal followers. In addition, seeing people on video can make your program stick out from video courses with budgets that are low in the marketplace immediately.
If you're feeling an absence of confidence when you begin recording you next film, here's how you can remedy it:
- Acknowledge and thank yourself for attempting to shield yourself from injury. Keep in mind that this isn't the time for an antelope to devour your. You can be sure that nothing harmful could happen if you fail to make yourself look as if you're fool.
- Next ask yourself what are your real risks. What's at stake when you don't implement the video plan for your company's growth? Which opportunities are you ignoring and not utilizing? Are you setting expectations that are higher than what they should be? Are you risking alienating people who do not align the values you hold dear? (That's really a great idea!)
- If you do not consider taking action on video, you are by default taking a decision. In not acting, you ignoring the circumstance decide which business you want to run.
- Get out of your head. Take a few jogging the jacks. dance with all your muscles, dance... Your body relaxes your body and brain.
- There is no one who has a chance to judge your work in the way that your self-image, so change your concentration to the message as well as the effects your class has after your pupils have finished the class. Imagine your favorite pupil listening to the message while you record it. This will help you feel far more relaxed.
Therefore, get yourself in front of the camera. Make a short introduction to each chapter before you go into your screenshare recordings.
Jan Keck is the Co-Creator of the Look F*cking Awesome on Camera course. Along along with Natalia Kantor of BIG3 Video Agency, they aid entrepreneurs in creating personal brand identities that shudder at the idea of being photographed but that want to appear stunning in videos, and spread their messages across the globe because, when you do that, you'll have an intimate connection to other individuals who are part of your global community and are paid for being the person you are.
Are you a creator of video content and looking to begin your journey with online courses?
Download our no-cost guide to find a list of the initial five steps you should take to earn money from your videos with classes!
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