Integrating a B2B service into your business or converting to a B2B sales model is a great approach for advancing to the next stage of expansion in your company.

Last time we held a session in our "Level Up with Plus" series, we had a discussion about this topic with Paul Thomson and Simon Durant. They provided practical and practical ways to improve and expand your B2B offerings.

Are you an owner working within B2C seeking to move to an B2B selling model, or you are an integral part of an enterprise seeking to incorporate online learning within your product offerings, Paul's tangible guidance will give you practical B2B methods to start.

The B2B selling journey

Selling constantly is exhausting. If you're involved in making online courses It is possible to get addicted to "selling" and working to get your message out to a wider audience. It requires lots of time, effort and energy especially when it comes to the amount of time that is put into selling a cheaper course.

To break out of the selling cycle it's important to develop an efficient sales procedure that grows with your business. It will help to ensure consistency in conversions to support future growth as well as help to provide a common view for all parties involved.

Prior to building or iterating on your B2B business, here are some common mistakes to avoid:

• Reinventing the wheel not make a new beginning. When people get into online classes and believe that they have to start fresh by rewriting the entire wheel from scratch. Be reminded that there is no need to begin from scratch - particularly when you've established a successful B2C business.
• Don't "Ready to Fire, Ready to Aim": Once you have chosen a topic to teach, you should try to avoid waiting until after the beginning of the course before you think about how your course will to be included in your business strategy.
• Do not give up until you've reached the point of success: An important thing to remember when entering the B2B market is to not give up since you'll soon get just one step closer to becoming prosperous. An agreement that is only one either with one provider or a salesperson could make your B2B business a success.

The Lifetime Value of a Student Framework(tm)

The model is comprised of three pillars: Systems, sales, and students. When focusing on these three areas, companies are able to manage and perform at a high degree and offer relevant customer experience. First, you must develop amazing content that connects with your customers. Once you've brought them in You'll need to ensure you are employing the best ways in place for shifting students from one product to next, like the step-up after they've become a admirer of your work. To accomplish this, you need to establish "systems in the front as well as the back that are able to detect and guide students at just the right timing," Paul, explains Paul for the purpose of "incentivize students to purchase the next product" with memorable learning experiences.

This system helps assist students who are just beginning their studies. This structure also helps them have transformative experiences, allowing you to provide your students with more items and services later on later on. Numerous firms and companies have made this move in the past, establishing educational models online and identifying great methods to attract students.

Three ways to grow in the B2B market

1. The implementation of a winning customer strategy
2. The additional offer is to draw customers in, and reduce churn. Implementing an additional offer to retain customers and reduce churn
3. Utilizing accreditations, certifications, and partnerships to accelerate growth and enhance your visibility within the B2B market

1. Implementing a Customer-Success Strategie

It is important to remember that you're already doing amazing job in the organization you operate by offering goods, services, and expertise. The incorporation of online and online learning in your enterprise will help to develop a strategy for your customers' success and will complement your current company with innovative offerings that bring more value to your clients, and grow your business.

How "Echosec Systems" successfully implemented a customer-centric strategy

Echosec Systems created a customer education center that has been integrated in the process of the onboarding of employees. It serves a double purpose to the company.

The top questions you can ask in evaluating the implementation of an effective customer-centric strategy is:

• What do you think you can use classes to help you improve your firm?
• What purpose, function or issue could the course be able to resolve in your business?

   2. The implementation of an additional promotion to ensure loyalty of customers and reduce the rate of churn

There is already a way to support your business. This could be a service, item, service, or method that helps customers or clients. The provision of additional services is an excellent way you can retain your clients and lower the rate of churn. Training courses can be an effective method to offer that extra offer for customers as well as reduce the chance that they'll leave your business.

How Lansa is a platform for development using low-code. The platform has used the "additional service"

In Lansa The Lansa team Lansa tried to address an issue. Despite the abundance of documents written in English Lansa was confronted with a request from potential and current customers to provide a in-depth knowledge of their products. Their customers needed help learning how to make use of the system.

Prior to using Plus the team at Lansa employed a time-mentorship system to teach potential customers about how to use their products and to share best practices. It required a large amount of time and money in a large size.

• Take a moment to think about your Lifetime Student Value Framework in order to help establish a welcoming environment. want your customers, students as well as potential clients to be treated at ease and treated with a positive attitude that brings in revenue to your business and keeps them in your system for a long time. It is important to provide a holistic experience that will keep customers on your side and loyal to your products or service.

The best questions to ask yourself when thinking about the process of applying the phrase "additional offer" to lower the rate of churn within your company include:

• My clients leave or exceed my company?
• What kind of course can I develop in my own business to ease the burden?

3. Utilizing certifications, accreditations and alliances to speed up expansion and increase reach in the B2B market

If your business is already expanded and grown, it's always beneficial to increase your market reach and increase growth beyond the current services you provide your clients, students, clients or clients by using courses or using the recognition, certification and partner programs.

How IntelyCare increased its growth speed and expanded opportunities beyond what it currently offers in the business sector by earning the certification and accreditation

IntelyCare's staff IntelyCare designed a course which was aligned to the offerings of the company and can teach more than a million students in a highly effective in a speedy manner. They also used certificates, and social media as essential ways of assisting students in their learning.

The most important factor to be successful is to incorporate the certification or accreditation to your B2B offering is an effective method to speed up your company's growth within the B2B Market. People want to learn about something they've not heard about, and want proof they've successfully completed their training and have the ability to keep any new knowledge for purposes of employment, as well as questions of compliance. The certificate provides a tangible means to present your clients and students with the opportunity to show off their knowledge, expertise and good manners you've imparted through the training courses you offer.

What is HTML0? Keap has increased its expansion and increased coverage beyond the current business offerings by way of partnership

Since the Keap members took charge of assisting customers in the implementation of their platform in their businesses as well as partner onboarding programs by using Plus.

The key lesson: Because Keap was already a successful platform, they accelerated its growth by reaching out into new markets, and tried to fit into the new audience they did not have access to. They did this by trusting their partners to represent them and to implement their platform on their behalf by way of Partnerships.

A few good things to consider when reviewing the procedure of using accreditations, certifications, and partnerships to accelerate the expansion of your business and boost your profile on the B2B business market are:

• Which B2B accelerator best suited to my current company?
• My business could benefit from Certificates and Accreditations or partnership agreements?

It's an uphill task to improve and improve the B2B offering in a large scale: notes from the trenches with Simon Dunant

In the second part of our Level Up with Plus session where we had an in-depth conversation with Simon Dunant, Director of Online Learning at Engaging Networks. Simon is an avid users of Plus and holds a vast knowledge of online education as well as over twenty-five years in the technology industry. Simon is the founder of the group of online learning academies within Engaging Networks. It's the most popular SaaS platform used by non-profit organisations to raise funds and market their products and directing the development of, curating, and executing of training for clients and client certification for partners and agents from all over the world.

Simon oversees the staff academy at Engaging Network. Staff Academy, helping the firm provide security and compliance training to its employees. He has over 10-years of B2B and B2C, and has experience in coaching, training, and mentorship coaching via in-person or online-based content for top global corporations and in conferences.

If you're contemplating adopting strategies to expand and improving your B2B offering, Simon offers some tips from the point of view that comes from someone who's had this process in the last four years of online training  in both a consulting capacity and an employee responsible for online training delivery, creating Engaging Network's education program starting from scratch and then transferring it to Plus by 2021.

How can online education fit within the corporate plans?

When Simon first joined Engaging Networks, the company decided to investigate online education for customers and customers and. Initially, the vision that Engaging Networks had was to provide online learning of the best quality to customers that changed their clients into professionals in their software. They also aid in improving retention rates, attract new customers, and decrease onboarding times as they grew the company.

Engaging Networks's online platform for education were:

• Informing customers on their product and deliver the best practices to their customers in a digital context
• for training customers in the usage of the tools and platforms that enable them to use effectively and achieve the objectives of their organizations

One of the key problems facing Engaging Networks was to be capable of delivering courses in short periods of time due to their fast-paced production schedule and ongoing updates to features that are made available every 6-8 weeks. It was essential that the business was in a position to create and alter course material in accordance with features to be able to inform their clients on how they could benefit from the courses, and to ensure that the courses added benefit to their customers.

The advantages of an online academy in regards to reducing the time required for onboarding to Engaging Networks, starting an academy resulted in a cut in the amount of work required by account managers and Support teams. With an online academy most of the tedious Training that Support teams undergo when taking on new clients could be eliminated by creating self-paced training courses, and help account managers as well as Support teams to have more one-on-one time with clients.

Forming a partnership in the form of the accreditation and certification program

Engaging Networks built a community made up of non-profits and marketing agencies that are keen to work together in order to implement their system. They established a partnership network through the implementation of an academy online for professionals in the field of agency that was accredited and certify them.

One of the most significant benefits from partnerships and accreditation are:

• Accredited partners can be a useful resource in helping to implement an application, platform or service. They also help teach users how to use it.
• Accredited partners may assist customers in delivering their goals and can could also introduce potential customers to companies.

Accredited partners were able to change the way they work in conjunction with Engaging Networks' partner program. Prior to the introduction of an academy specifically for agencies, it was impossible to develop a common method to guarantee the high quality of the partners Engaging Networks was delivering to their customers, as well as having no idea what the experience their customers will experience be.

Engaging Networks saw an opportunity to help their partners educate themselves, to accredit and verify them, as well as establish stronger connections with them. They were able to form strong partnerships with businesses who were working using their software and had a solid understanding of the frameworks they used. They felt confident that they had a network of accredited partners who knew the platforms in detail since they had been accredited by their academy's online online instruction.

Beginning your course from concept to instructions, speedily

If you are working for a bigger firm, you could be given a limited time to develop a course for the introduction of a new service or function for a product. When using Plus, Simon advises taking advantage of the bulk importer feature in order to develop many course modules simultaneously or upload large videos in addition to creating lessons plans that are in the shape of a table.

If you're using the platform to develop your course, you're in a position to record all your video content simultaneously, upload them and develop a course from scratch to finish with a specific time frame. You can focus more time to the creation of contents included in your course and ensure that the course will be successful and achieve the objectives you've set out.

It's better to save be wasting time on administration or hosting the platform, as well as tweaking the platform instead of focus on the dissemination of knowledge via written content. The platform assists in this process.

Moving from B2C to B2B

If you're working in conjunction with a B2C group, your content tend to be focused around the same subject. As a course creator there's more choice and a variety of people you need to be able to address. For B2B it is important to take into consideration the fact that if you're providing training to an other business, there is going to have more departments and individuals to answer to. It is therefore crucial to be thinking like the organization that you're working for or even within. If you're an external consultant an internal one operating in B2B B2B situation, you'll likely require more training and a larger amount of courses and subjects for training, and may involve compliance requirements.

There are some key distinctions between B2C and B2C

• If you're a part of a large variety of stakeholder groups you are working with. in a business, and you'll be surrounded by a variety of people within your company which you need to interact in conversations and discussions with. It is possible to talk to customer success executives in the company and also marketing personnel as well as the customer support team, along with sales engineers as well as sales representatives to gain insights regarding the most effective way to deliver instruction to customers.
• You may find that you will need to increase your inventory of courses . If you're currently attempting to design a course, it's possible you'll need to change your perspective on how you will present a group of students about a particular subject. B2B will also have the largest catalog of courses available, which means you could end up finding that once your company has realized the value in a training course, and is looking to expand the number of training and courses accessible to multiple groups, including employees and clients, customers or other forms of audience.

Strategies to manage B2B B2B content

• Make use of a project management software management for managing course content In a B2B environment, you could require constant revisions to your materials as well as your courses to make sure that they are up-to-date with the evolving requirements of your company. demands. It's beneficial to use the project management tools like Asana along with Trello to track your course and the contents they contain along with the modifications made over time and that will be required within the not too distant future.
• Make sure you collaborate the internal team: When building a B2B course is essential to gain knowledge of your business the methods of onboarding, retention, partnership programs, and educational methods. Interacting with experts in the field in the business who have specialized knowledge will help you get insights into the course and training that you're developing. Inquiring about the "buy-in" and asking for their opinions that you may incorporate into your courses will make a huge difference in the development of the product.

Choose an LMS which is adaptable and grows with you

In the past, when Engaging Network had its previous LMS there was plenty of administration work that needed to be accomplished prior to creating classes. Making use of Plus as their brand new Learning Management System, Simon has been able to get rid of around 30% of his time and put time in the creation of material.

Selecting an online platform for learning that is flexible, user-friendly and allows you to create courses quickly gives the flexibility in expanding the amount of clients they serve and also having different web-based learning sites for students. Prior to becoming part of Plus, Engaging Networks had an enormous Academy that served its customers , as well as their the partners and other parties. Together with Plus they've created a variety of different academies for their customers. They have a focus on tailoring each learning experience specifically to their needs.

Another advantage of Plus within a B2B environment is the introduction of different learning spaces together with others in the business are able to observe the progress of your customers or partners as well as employees on their own in their quest to learn.

In this instance the HR manager could log in to the platform and be informed of the progress made by employees who are going through the process of onboarding. In addition, a Customer Success Manager will be able to utilize the learning area for customer education as well as be aware of the extent to which the employees are learning how to serve their customers.

Ideas for starting your first B2B training

• Try to address a business's biggest need. When you design your B2B service The most crucial thing to think about is that your initial course should address the largest demand for the business you're working with. For instance, if your company that you intend to market your course to is having difficulty with employee onboardingissues, start at the very beginning.
• Learn from your clients and your students Feedback from your students as well as your customers is one of the most effective ways to enhance your course offerings and keep improving the quality of your B2B products. Be aware that the first course may cause a bit of anxiety. Make sure you are prepared by doing your best in your first class, and continuously soliciting feedback from your students and then using it to next time. This will allow you to continue improving your course offerings in the future.
• Utilize surveys, focus groups along with client check-ins. It's beneficial to make use of surveys, focus groups and communities to collect feedback. In order to stay in contact with your clients and customers as well as their demands It is helpful to develop a questionnaire to your customers each six-month period, to inquire about the experience the class provided and how you can better assist your customers with more content.

KeepTrack of Reporting Early on:

When you're constructing and launching your initial B2B offering, make sure you're getting information from your students. Utilize reporting tools in the platform you choose to keep track of your student's performance, how they're engaging with your classes, and identify places to be improved.

The most important metrics to be aware of are:

• The amount of students who have already registered
• Course Enrolments
• The courses that were started
• The number of courses completed
• Completion Ratio
• The student's most recent login

Finding patterns in your data and metrics can provide information about the performance of your material for students, and help you determine the time to change the way you teach. If you use the platform, it allows the users to download data from reports each week, to stay current with the latest information and build an inventory of the measurements.

How To Stay On The Learning Journey In The Mind

• Give suggestions for the subjects you to learn next.
     One of the easiest ways to increase and iterate the B2B offerings you offer when you are expanding your range of classes you offer is to supply your students with guidance regarding what to study next. In your course progression and completion pages, you'll be able determine which courses your students need to take next in order to increase their knowledge of the subject they are studying.
• Create your own ideas using the App Store
     Another method to keep your students active and engaged to the learning process is to look into the options available in The App Store. There's an abundance of apps that let you diversify the educational experiences of your students and extend it beyond video, text, presentations, and quizzes.
• Make use of micro-learning in order to the curriculum to keep learners interested    
     In an B2B environment, having learning through microlearning can help to keep students engaged. It is best to limit each video that you incorporate into your classes to a maximum of fifteen minutes long and every class to a minimum of 2 hours. It will enable your students to carry on their journey in learning more actively and will keep the completion rate for your students to greater percentages.
• Make use of real-world case study examples
     Giving your students case of research as well as instances of subjects they've been learning about towards the end of your class allows your pupils to put their understanding into perspective and see how the information they've absorbed could be put into an actual-world setting.

The most important lessons to build Your Online Learning Education Strategy

• Develop your course. Show potential customers that you're worthy of your services and your course will satisfy the business requirements of your customers.
• Make sure your course addresses the issue your prospective client has to face currently. Set particular KPIs to the course and explain the issue you want to solve in order to prove the value and success of the course.
• Request feedback, while you refine and improve your B2B offerings as it's made available out to all of the world.
• Consider the bigger picture and create other possible educational opportunities or courses that can benefit your business which will help you expand your design skills as a course creator as a result.
• Be an active partner to your customer. Try to continue reporting

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