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A majority of companies spend the vast majority of their working time on two elements:
- Increase sales for customers with a current account.
- Find New customers
However, during the Christmas season, customers' preferences change, and neither goal can be accomplished in exactly the same way. This year, you're promoting to the gift giver, not just your usual customers.
Let's say that for 11 months You sell gear that is used for hiking to those who enjoy the great outdoors. But during the Christmas time, you are selling to relatives, friends and coworkers who would like to surprise them with gifts. Many of them might not even be interested in your product, however they know someone with an interest.
This audience shift can be more evident in certain sectors than in other. If you want to maximize the amount of sales you make during this profitable time of the year, it is necessary to make a small change to the strategies you employ to market.
Plan for the changes immediately instead of waiting until November's beginning. There are eight shifts in the way you advertise that are sure to make your holiday advertising communicate to the gift-giver, not the gift recipient.
1. Pay attention to the headlines: Find your target audience
Presenters are seeking simple and quick. When you're sending out catalogues in paper as well as sharing on social media platforms and marketing on search engines, doing emails to market your products, or hoping that your clients will find your products you sell organically, your headlines have to be concise and quick to appeal to this new public.
The seven other items on this list all are dependent on having this first one correct. A well-crafted headline for the Christmas period for marketing can do several things:
- State the offer -- it may be a sale price, product or an offer to purchase a service
- Speak to the people you're trying to connect with the gift-giver that is sending cash to you.
- Incorporate at a minimum one benefit
- Determine the type or product of item
Think about, for instance the possibility of selling portable heaters and air conditioners. Commonly, you will see the slogan " Infrared Heating Systems -You can save up to 40 percent, and keep warm throughout the winter months . "
Take note of the information. It says "save more than 40 percent." It's a fantastic offer for those looking to purchase an on-the-go heater. It's a great way to stay warm all through winter.
However, during the Christmas season, you might shift it to "Is Your Partner Getting Cold at Home? You can save up to 40% in Infrared Heating Systems."
This is a problem-solution headline and the solution could be an offer. An alternative headline would include: "Great gift Idea! Save as much as 40% on Infrared Heating Systems."
The most important thing is that you talk to those who are the person you are giving it to, not to the recipient.
2. Offer gift cards for sale
It is a fantastic way to draw new customers. The presenter will be able to purchase an item with the card. But, the person who receives the gift card may be a frequent customer over a period of time following the gift. Another benefit to gift cards is that unfortunately, many customers do not make use of them and don't even realize that they've got the cards. Although this shouldn't be the reason you offer gifts cards, it's an reality, and your business still gets cash.
3. Coupons are given to new customers
The gift givers who typically are first-time buyers since they're buying products to give to family members and not for their own use. Want them to shop at your store instead of elsewhere? Give them coupons the first time that they buy!
4. Design bundles, packages along with gift baskets
This can be a good way to get super creative when it comes to holiday-related marketing. Make special bundles and baskets that will only be available for a limited time add to your ads and headlines including information on gift ideas.
The company which sells survival equipment can put together an emergency package with items like fuel, tools, food, and clothes. Customers may also have the opportunity to pick among a variety of options, and then customize their package of items that they purchase.
5. Create a network of friends with people who have liked your Facebook page.
Facebook lets you design advertising campaigns that you can send out to Facebook acquaintances of anyone who has been a follower or liked your profile. It's an excellent opportunity to get in touch with people who are buying presents for those who have expressed an interest to your brand or product or. This is an explanation for Facebook providing a little more information about what they refer to as "Connections Targeting."
If you're planning to run a campaign, be sure that the headlines you choose to use are targeted toward this audience. Examples: "Survival Gear Gift Basket -- Makes a Fantastic Present! "
One might look at the ad on Facebook and think of someone they know that is a realist.
6. Be sure to provide plenty of details about your product.
In your product pages and on any other marketing material, make certain to add any additional details your gift-giving customers will require.
An enthusiast's friend who loves model trains may not understand all the technical terms often used in a description. Therefore, you must leave it out of your holiday ads aimed at this segment of the population. No acronyms. There's no Slang. No niche-level language.
Be sure to define clearly your favorite features of each item. Don't just list a bunch of features and specifications. If you normally write at the level of 10th grade, decrease it to 7th grade. If you usually write in 7th grade, then bring to 5th grade. Write it as easy as possible so that even an individual who has no idea about your product is able to understand what they're buying, and will believe this is a great deal that they will recommend to a friend. It's true that this means that there will be more writing, not less.
7. Offer recommended products and cross-sells
Do you recognize this? Yes, Amazon does it. If Amazon is doing it, you're sure it's working.
8. Blog posts and guides for answering questions that are common to everyone.
The gift-giver is looking, but they don't know exactly what they're looking to find.
In writing blog entries or guides to answer the most frequently-asked questions from customers, you'll draw new customers to your website. In addition, you can include these guides on the relevant pages of your products to help those who need additional information.
Imagine a customer who comes to your place and has absolutely nothing about your products. What questions could customers ask you about your products? Make a note of it, since they are your target audience for gift giving.
Speak with those you can trust this season
What is the common thread? The focus is on the person who is presenting. This doesn't mean that you need to stop serving your current clients. It's just a reminder that you should think about how your advertising, marketing advertising, and website could serve as a representation of your goal in gift-giving by finding something that is unique and sure to delight those who receive the gift.
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