Ultimate Guide to Marketing An Ebook on the Internet [2022]
You've finally finished creating your first ebook. However, even though you've completed an enormous undertaking, your achievement is largely dependent on only one factor: your marketing strategy. To achieve those big figures in sales, you'll have to devise an elaborate way to promote your ebook. It's good to know that we've learned the basics of how to advertise ebooks to generate sales, results in more email subscribers, or achieves other popular goals. So, if you're currently contemplating how effective your ebook could become, it's time to work on some blogs or social media content as well as an ebook landing page that will help make your dreams become a realisation.
In this post, we're going to share several ways you can do ebook marketing so you can promote your book and reach all the people who are interested:
- Design a site or landing page
- Make a book for free for a lead magnet
- Create a free miniature online course together with the book
- Social media
- Blog
- Get book promotion sites to highlight your book
- Get book reviewers to critique your book
- Build an email list
- Book tour
- Engage with communities online
How To Market Your Ebook
1. Make a landing page or website
A website to promote your book will allow you to create a wealth of sales. By hosting your ebook on your own website it will allow you to make a larger percentage of the book's sales. In the end, platforms such as Amazon take a commission off every ebook sale you make. Additionally, owning your own website allows you to create another asset you fully own.
Selling ebooks with is great due to its Instant File delivery. This provides the client with the ebook as soon as they make an order through your website. Additionally, you can stamp PDFs on every ebook sold to stop customers sharing your e-book with others. It is also possible to set download limits, add several files for each order as well as if you're from Europe or in the UK you can even use tax management that can help in selling international.
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2. Make a book for free for a lead magnet
After having signed up and created a few landing pages, you can create some inbound marketing. For example, you can develop a free ebook to serve as a lead magnet for your paid ebook in particular if you're marketing to get new readers and increase the number of people who read your book.
On your landing page, create a free lead magnet ebook. It doesn't need to be long. A short, sweet book of under 10 pages could do the trick and won't be excessively time-consuming. But it needs to have the same appeal like your book, without ruining everything from your latest book. If your paid book is a recipe-based ebook it could be an lead magnet with five additional recipes or a meal plan or chef-level cooking techniques.
Your lead magnet should be used to collect email addresses to help you better promote your paid ebook. You could, however, include a link to your lead magnet as an incentive offer for your paid ebook.
3. Create a mini-online course to go along with the book
Authors are an expert on the topic which you write about. Though ebooks are loved by readers, not everyone consumes content in the same way. Making a mini-online course (or maybe a pay-per-click course) could be a good option to make more money for your ebook. Plus, tips like this can really boost your digital marketing effects and increase the amount of prospects.
Online courses allow students to watch your personality shine, which can build excitement for your written content. Keep it relevant to the same topic. However, you should include unique content within the course that isn't within your textbook contents.
As mentioned earlier, is a web-based site building tool to create digital products. And you can easily create an online course
4. Social media
The marketing strategy for your ebook won't be complete without the aid of social media. The most important thing to make the most of your experience as a new author is to create a unique brand. If you're already in social media, good! You can promote your book effortlessly using your profile. But, if you're not engaging on social media sites you should get started.
The most popular platforms for authors to generate the most success using are TikTok and Instagram. When making content for these platforms it isn't necessary for every single post you create to be about your new e book. You should instead offer value related to your novel. For instance, if your book is a novel about romance You could create posts via social media about how to find romance, develop a lasting relationshipor get away with your ex. In this way, you're appealing to those who are fascinated by books that focus on romance.
Once your ebook is published in the wild then you may also launch Facebook Ads for your ebook landing page. But aside from Facebook there is the option to launch a campaign through Google too, based upon your specific niche. The options to target on each platform are numerous and you are able to create an clearly defined segment of users eager to invest their time to learn from you.
Social media is definitely something that is more of an initial strategy to consider. Start building your following as soon as possible. Techniques for social media advertising change a lot with time, so make changes when you are learning and adapt to each platform.
5. Blog
A blog with a prior existence that's expanding in popularity could be one of the best methods to advertise an ebook. Anyone who has spent time creating blog posts on their website don't just have an audience willing to purchase the book, but they also already follow along and enjoy the style of writing. A book launch without an already existing readership can require an enormous amount of effort as well as time. But mostly, it's gonna cost you. If you've been a successful blogger for some time in the past, selling an ebook will benefit your company. Your readers will be eager to go through more of your blog posts, as they've learned many things from your blog.
Another cool thing about blogging is that most bloggers build up email lists. Incorporating a call-to action on the blog using an email opt-in sign-up form can really help drive the ebook sales to a higher level. Email marketing and blogging go hand in hand. The blog generates traffic, while the email opt-in forms allow you to remarket your ebooks to your readers.
However, if you're not sure if you've begun a blog in the past before you wrote your ebook, don't stress. Start your blog now. This will only help in future ebook prelaunch activities so much easier for you down the road. It will help you better understand the people who will be reading your blog so that you are able to develop better ebook content over time.
6. Get book promotion sites to highlight your book
Your ebook can be downloaded by a large number of people with the help of third-party websites for promotion. There are numerous websites that advertise new books. In particular, you could test different websites like BookBub, Bargain Booksy, and BookSends to be featured on their websites , which attract thousands of visitors.
If one of the places you sell your ebook is Amazon and you want to sell it on Amazon, then use Amazon's Free Book Promotions tool. The book will have to be available on KDP in order to be able to give it away for free for up to five days, each time for 90 days. While you won't get paid by doing this, you'll receive a lot of downloads and reviews. You'll have the ability to use the reviews to boost your ranking on Amazon and so you'll be able to ultimately sell more ebooks.
You can also make a payment to advertise your ebook on popular sites like the Best Book Monkey, LitNuts, and BookTrib. They, along with other platforms, allow you to pay a small fee to be included on their email list, in which readers discover new affordable ebooks you can purchase.
7. Get book reviewers to critique your book
An important strategy for marketing for promoting your book is to get reviews of your book. It can be a sensitive topic because most people are looking for book reviews fast, so they'll be willing to pay for reviews which could put their credibility at risk. So, avoid going on websites like Fiverr for paying people to read your ebook and give "fake review."
When you're first trying to get your book reviews can be difficult but it's not a difficult undertaking. One of the ways to get reviews that are organic is by giving your book away for absolutely free. Giving people a chance to take a look at your book and then enjoy it could result in them leaving an online review, specifically when they read it on a Kindle device or already have a Google Play or GoodReads account.
Asking for a review at the end of your e-book could also make a great marketing tool for getting review reviews of your book. Most of the time, reviews will be written by people once you've asked for it. It's about the way you ask. It's possible to write a note such as "Hey, hope you enjoyed this book. If so, please you are welcome to write 5 stars at Good Reads, Amazon, or on my site. If you don't like the book, you can send me an email at [insert your the email address belowfor feedback."
Alternatively, if you seek Amazon book reviews, contact Amazon's top customer reviewers to discuss your book with them. They will then write reviews for your book. Reviews who also read are your most reliable choice, so look for reviewers who review books a lot.
8. Create an email list
The importance of having an email list within the blogging section, but email marketing is absolutely essential in launching and marketing ebooks. In the end, email lists are resources which you own. Once you've built an email database it will allow you to remarket to your user base for years to come. Your email list can be transferred from one list from one site to the next with ease, unlike social media platforms where you are unable to move your subscribers between platforms. following.
The marketing of an ebook using an email list is easy. Create campaigns as your book is ready for purchase, which will allow you to create buzz early. By sending an email out to customers who have pre-ordered your book, you'll be able to improve sales your first day when the ebook is officially live. That elevated ranking will allow you to benefit from an increase in rank on the day you launch, so you can gain more readers for your ebook, without needing to spend a lot of time on advertising.
9. Book tour
Although there are many no-cost ways to promote ebooks investing a little money could help to increase book sales. In particular, a book tour is an excellent way to connect with fans and increase sales of books as well as a great option for authors who are new and looking for more readers.
The upfront costs include airfare, hotel, as well as food costs. The number of leads that you will obtain from traveling across the world or country can aid in increasing your ebook sales.
There is a good chance that you can connect with an agent to book a tour for you. Tours could involve stops at conferences in your niche, bookstore signings as well as events that draw large however relevant audience. If, for instance, you write books about business, attending conferences about finances, marketing and business might be the perfect venue for you to do book signings. The people who buy your book will do so for a chance to get the book signed.
Interacting with your followers is an excellent opportunity to develop relationships too. If you get to meet readers of your ebooks and they'll be ecstatic to see you and acquainted with them and get to know. Having a positive experience with you will allow your book sales business to increase. Therefore, think of ways to communicate with fans in-person and online.
10. Engage with communities online
There are many different ways you can connect with communities online to advertise your book. One of the most popular strategies for digital marketing is to be active in communities on social media. You can, for instance, sign up to Facebook groups (or create your own) as well as sub-reddits in order to interact to people who are in your field and make a name for you.
One of the main points to follow when communicating with on-line communities is not selling yourself. A lot of people post regarding their books with a direct-selling approach. They usually don't get a lot of attention or well with people. Soft selling strategies is usually more effective. Focus on providing value and subtly telling people about your ebook.
You can also become a guest for a show, or write your own guest blog post on an external blog and even make video content for a course platform. Partnering with communities that do not belong to will help growth. Do attempt to create relationships in order to make you more in the long-term.
Final Thoughts
If you're an author who has never had the opportunity to advertise their ebooks online marketing their ebooks could be a daunting endeavor. However, remember to begin small and gradually build the routing of executing some or all of the ebook marketing ideas previously mentioned.