Ultimate Guide to Dashboard Templates for Customer Success

Jan 2, 2025

Customer success teams are responsible in helping customers gain the greatest value out of any product or service. To do that they must monitor customers' data and points of contact like the customer onboarding procedure, adoption of the product and usage, time-to-value customers' retention, customer churn, in addition to other aspects.

All of this data is neatly displayed on a customer success dashboard. This dashboard converts unstructured data into useful insights that customer success teams are able to use to evaluate the performance of their strategies and determine what they can improve on.

In this piece, we'll explore the purpose of a dashboard for customer success, what it is, why it's important as well as how to make use of dashboard templates for customer success, and some tools for creating an effective dashboard.

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Customer Success Metrics Toolkit: Download Now

In the current world of big data, customer success is as much about insights as it is about customer service. To create lasting customer relationships team members in the customer service department need access to real-time data, spanning everything from customer satisfaction to the way they interact with their items, services and education sources. By using a properly-designed customer satisfaction dashboards, teams are able to see this data at a glance, making it easy to keep track of the most important indicators, recognize patterns, and react proactively to the needs of customers.

In this blog post we'll go over the fundamentals of dashboards that measure customer satisfaction The reason why templates are a great way to make it easier for your team, key elements to consider as well as advanced methods to create a powerful dashboard tailored to the needs of your business objectives.

In the final session the course, you'll have useful tips and information to build dashboards that support each step of the customer's journey. Let's dive in.

What exactly is a successful dashboard?

An attractive customer success dashboard contains metrics that enable your staff to:

  • Check Customer satisfaction and loyalty (For instance: CSAT scores and NPS scores)
  • Identify customers who are at risk of being churned
  • Track product usage trends
  • Forecast renewals, and the potential to cross-sell and upsell

Some of the most important metrics that are featured in a dashboard for customer success are:

  • Score of customer satisfaction (CSAT)
  • Net score of promoters (NPS)
  • Customer lifetime value (CLV)
  • Customer retention rate
  • Customer health score
  • Customer support ticket trends
  • Usage analytics
  • Opportunities to cross-sell or upsell
  • Renewal forecast

Why use a customer success dashboard template?

While it's possible to create an online dashboard for customer satisfaction starting from scratch, templates that can be customized will help your team save time to reduce expenses, as well as provide a more efficient method of tracking critical customers' metrics.
 Below are five motives why dashboard templates are a smart choice:

  1. Saves time: With a ready-made structure that is a template for dashboards, it allows your team to get straight into monitoring customer satisfaction measurements without the need to construct from the ground up. This time can be put into improving the customer's strategies, or acting upon information that the dashboard provides.
  2. Be up to date with current the latest best practices. Many templates incorporate standard metrics and KPIs for industry and ensure that your dashboard displays important indicators for customer success with no any guesswork.
  3. Customizable for your needs: Pre-made templates often offer flexibility to modify layouts, incorporate or remove metrics, and customize data visualizations. Your team will be able to modify dashboards in line with the specific goals of your business and departmental requirements.
  4. Collaboration across functions: Templates provide a standardized process for teams to look at customer success data, fostering collaboration across teams. By sharing insights from the same source that your marketing, sales teams and the product team can work together to create an improved customer experience.
  5. Supports benchmarking: Some dashboard templates have built-in benchmarking tools, which allows you and your team to measure the metrics you use to measure customer satisfaction against benchmarks from industry or other rivals. This helps you see the way your customer-focused efforts compare and what areas you can focus on improvements.

Customer success types dashboards

Customer success dashboards can vary according to the criteria you use to determine your metrics as well as the technology and tools your organization uses to track the results.

Below are some typical types of dashboards that provide different elements of customer success, each providing unique insights to help you deliver more effective results.

1. Product usage dashboard

A product usage dashboard monitors customer interaction with the features of your product and records the frequency with which your customers interact with your platform.

This type of dashboard can help your team of product developers determine which features are most popular in your client base, which may need improvement, and where customers might require additional assistance or training to maximize their use of your software.

  • The most important metrics  Key metrics: Features adoption rates, usage frequency and the amount of time devoted to certain features.
  • Goal : Understand customer behaviors, increase usage of feature that is valuable and identify opportunities for upselling.

2. Support dashboard

Support dashboards display statistics related to support interactions, giving you insight into common issues as well as the number of support tickets as well as the overall quality of support.

Monitoring key metrics for support can help your team respond to frequently asked questions and optimize your service process for better customer service.

  • Important metrics  Volume of tickets, response and resolution times as well as customer satisfaction customer service interactions.
  • Objective : Reduce ticket backlog, improve response times as well as enhance customer service experience.

3. Customer training dashboard (LMS)

A dashboard like this provides a comprehensive view of how people are progressing with the training courses, which helps you assess their understanding and acceptance of your product. By monitoring key customer educstion metrics such as course completions, quiz results, and the use of educational materials The team is able to assess the degree to which customers have mastered the product, decreasing their chances of churning and increasing their long-term satisfaction.

  • Important metrics  key metrics include: Rates of completion, student advancement, involvement with materials, assessment scores
  • Goal : Ensure your customers are properly trained, confident with the use of products, and able to derive maximum value independently.

4. The Renewal and Expansion Dashboard

  • Important indicators  include: Renewal rates, cross-sells and upsells revenue, customer lifetime value (CLV) as well as expansion opportunities.
  • Goal  to maximize the customer's lifetime value by identifying and acting on growth opportunities within the customer base.

With these customer success dashboards in the toolkit you have, your staff will be able to monitor specific aspects of customer success and adapt your strategy accordingly to achieve more effective result.

Incorporating information from different monitors within the company, including those we mentioned above (product utilization and training of customers for example), can provide a holistic view that supports your team in building stronger, long-lasting customer relationships.

Key attributes of a well-designed dashboard

If you're planning to use a customer success dashboard template is essential that you select one that is equipped with attributes that will make it impactful and easy to use.

Here are some key aspects to be considered:

  • The user-friendly interface of a dashboard template should have a user-friendly, easy-to-use interface that allows you and your team to understand and navigate information easily. A clear layout with structured images helps you make faster, data-driven choices.
  • Real-time data: The capacity to show real-time or near-real time data ensures that your dashboard displays the latest customer data allowing timely and accurate decisions. Up-to-date insights are especially valuable for responding to customer needs rapidly and effectively.
  • Customization options: Your business requirements may change, and your dashboard should too. Look for a template that can be customized and allows users to include or eliminate metrics, rearrange elements in the layout and create information views to meet your team's changing priorities and objectives.
  • Complete metrics: The best dashboard template will include a wide range of customer satisfaction metrics with the product, usage of it, customer interaction with support, as well as educational engagement. A comprehensive approach ensures that you have an accurate picture of your customer's health, engagement, and their needs.
  • Visualizations: Clear and compelling visualizations, such as graphs and charts, can allow complex information to be digestible quickly. Find templates that offer multiple visualization options that allow you to display metrics in a way that enhances readability and insight.
  • Drill-down capabilities: A robust dashboard offers drill-down functionality that allows your staff to study specific metrics or customer segments with greater depth. This feature helps you identify root causes of issues and helps you better understand certain customer groups or behaviors.
  • Customer segmentation: Your dashboard will allow you to categorize customers on the basis of the most important factors to your business, such as demographics, behaviors or other firmographic data. Segmentation can help you create strategies that are successful for different categories and discover trends that influence your outreach efforts to customers.
  • Integration with CRM and other systems: Choose a dashboard that can integrate with CRM systems, customer training platforms, and other sources of data. Through aggregating information like the use of your product and metrics for training that are gathered from platforms like Plus and Xero, you'll have a holistic view of the user experience, and maximize the cross-functional collaboration.
  • Scalability: As your customer base expands, so do the data requirements. An effective dashboard template should be flexible and capable of handling an increase in volumes of data and accommodating the growing demands of users.

With these key features, your customer success dashboard will provide actionable insights that will allow your team to keep track of health and wellbeing of customers as well as track engagement levels and assist with customer-focused initiatives at all levels.

Customer Success Metrics Toolkit: Download Now

Enhancing your customer's success dashboard by integrating data from a variety of instruments

A robust dashboard of customer experience becomes even more powerful in the event that it integrates information from different technologies and tools within your company. Incorporating information from different sources such as the customer relationship Management Software (CRM), educational platforms for customers, and product usage analytics can allow your employees to develop a unified view of your customer interaction and their success.

This article will help you improve your dashboard to measure customer success by working with your data team integrate insights from multiple platforms:

  1. Collaborate with your data team to ensure seamless integration

  • Establish key metrics and sources: Start by identifying the metrics you want to track and then mapping the data sources from which these metrics are stored. This can be done by taking note of your current tech toolbox and other tools. Data experts can assist you connect data from Customer Success platforms as well as support software, product analytics, and LMS platforms.
  • Streamline data feeds Use your data team to automate data feeds to ensure that data is updated in real time or in regular intervals. This helps reduce manually entering data and increases accuracy, giving your team solid insights that don't require for constant updates.

  2. Unify data from customer education platforms

  • Advanced analytics: Check out platforms like Plus that offer advanced analytics, which allow users to create reports that are automated and view trends in education of customers. It is possible to integrate these data in your dashboard of customer success providing you with insights on the impact of training on customer satisfaction, utilization and retention. Streamline your workflows by working with your team to consolidate various metrics. This will make it simpler to track and act on education engagement information as part of the overall customer satisfaction system.

  3. Automated reporting and alerts

  • Make sure you set up important alerts: Set up alerts and notifications within your dashboard to notify you of significant changes or metrics. For example, you might want to consider setting alerts for upcoming renewals, shifts in customer health scores, or the completion of important courses for training. These alerts can inform your staff of any trends or issues that may require immediate attention.

  4. Make use of data visualization to gain cross-functional insights

  • Develop interactive graphics for team collaboration: Use interactive visuals to combine information from support for customers products, usage of the product, as well as training. Interactive charts and graphs help your team see relationships across departments, for instance as how training completion correlates to product usage and how the resolution of tickets affects customer satisfaction.
  • Facilitate collaboration based on data: by using a common dashboard, which includes information from your relevant customer success tools, your customer success marketing, product, and customer success teams can work from the same source of information. The shared knowledge helps teams to align their strategies, enhance the customer experience, and support the long-term retention of customers.

Incorporating data from a variety of sources in your customer's success dashboard, you will be able to create a comprehensive view that supports well-informed, quick departmental decisions.

Platforms like Plus help simplify the process with advanced analytics and automation that allow your staff to create an accurate, impactful customer success dashboard.

Step-by-step instructions on using the dashboard template

Crafting your customer success dashboard might be daunting initially, but not to worry. Follow a step-by-step method will help you create an effective customer success dashboard template that can be customized for your specific needs.

  1. Set out your goals and the your key indicators

  • Define your goal: Begin by defining the primary objectives to your dashboard on customer satisfaction. As an example, do you seeking to increase customer retention, monitor satisfaction, or track onboarding success?
  • Choose the most important metrics: Pick the metrics that best align with your goals, such as NPS, churn rate or completion rate of courses on your platform for customer training. The importance of identifying key metrics can help ensure that your dashboard provides useful, practical information.

  2. Pick the best template

  • Choose a suitable template: Look for a pre-built template that is compatible with your company's objectives, and also includes the metrics pertinent to the customer's success. Numerous business intelligence software include Tableau, Power BI, and Google Data Studio, offer templates that can be customized.
  • The focus should be on personalization : Choose an HTML template that is flexible that allows you to include or alter metrics as your needs evolve.

  3. Connect data sources to them

  • Find data sources : Identify the systems where your customer successful data is located, such as CRM software such as product analysis Support ticket systems or a LMS, such as Plus.
  • Integrate data sources and work with your data team to connect these sources to the dashboard software. Make sure data is flowing correctly and, if possible to update the data in real time or regularly to keep metrics updated.

  4. Change the dashboard layout

  • Organize for clarity: Arrange your metrics in a clear and easy to follow order. Group related metrics together to create a cohesive story by displaying customers' satisfaction indicators within one category and all product usage metrics in another.
  • Highlight key insights Be sure that the most important metrics, like customer health scores, or rate of completion of training, are prominently displayed. This will ensure that the dashboard highlights useful insights in a single glance.

  5. Configure widgets to display data

  • Select visualizations carefully: Choose the kind of visualisation--charts, graphs, or heat maps--that best fits each measurement. Use bar graphs for tracking variations over the course of time, pie charts for distribution, and line charts for trend charts.
  • Make each widget customizable  adjust each widget to display pertinent indicators, like:
  • A customer health score widget which aggregates various data points for a comprehensive overview of health for the customer.
  • A product adoption chart to illustrate feature usage trends.
  • A progress indicator for training of customers to track customer satisfaction with customer education resources.

  6. Include filters and interactive features.

  • Enable filtering options: Add filters that allow your team to filter insights according to particular time frames customers, segments of the customer, or features of the product. The ability to customize the information view according to their requirements.
  • Interactive drill-downs  Create interactive drill-down features to allow team members to click on a specific measure, such as NPS or the use of a product as well as gain deeper insight on individual segments of customers or their behavior.

  7. Set up alerts and alerts and

  • Create real-time alerts by setting up alarms to alert you of important situations, like a sudden drop in scores of customer satisfaction or an increase in support ticket volumes. Alerts keep your team proactive so that they can address problems as soon as they arise.
  • Notify your team of training milestones  If you're making use of the LMS Plus, configure automated notifications for major training events, such as the completion of courses or low levels of involvement to allow your team to evaluate the impact of their customer education.

  8. Make sure you test the dashboard

  • Do a thorough review Prior to distributing the dashboard to your employees and conducting a thorough test to ensure the accuracy and usability. Make sure that the measurements are correctly displayed as well as the visualizations clear and interactive features function in the way you expect.
  • Get feedback from testers: Share the dashboard to a smaller number of testers like members of yourcustomer success or your product team, and gather feedback. This will allow you to spot any usability issues and make adjustments before full deployment.

  9. Monitor and then repeat

  • Gather feedback on a regular basis: make contact with users of the dashboard and stakeholders to gather feedback. As your business grows, so will your dashboard needs, so staying flexible to improvements is crucial.
  • Make updates as necessary: Frequently review the dashboard to ensure it aligns with objectives of the business and then make adjustments when your strategy for customer success is developed. Think about adding new metrics or changing the visuals in order to ensure that your information is always up-to-date and current.

Following these steps and you'll have the ability to build a custom, sophisticated dashboard for customer satisfaction that allows your staff to take action based on data and support your clients more efficiently.

Tool and Resource for Creating Your Dashboard

Making a powerful customer-success dashboard involves choosing a software or platform that works with your business needs.

These are the most well-known tools to build and improving your customer satisfaction dashboard. Each of them has unique capabilities to aid in different areas of customer satisfaction.

Tableau Tableau

Tableau is an industry-leading business intelligence and data visualization platform which allows organizations to transform the data they collect into valuable insight with interactive and visually engaging visualizations.

Popular for its easy-to-use interface and powerful functionality, Tableau allows you to connect to a variety of data sources such as spreadsheets, databases and cloud-based platforms and generate dynamic visualizations, without needing extensive programming knowledge.

Tableau allows drag-and drop functionality, enabling you to design dashboards that are easily distributed across organizations and teams. The platform's versatility extends to other areas like operational, finance, marketing as well as customer satisfaction and customer success, which makes it a fantastic device for people working across all industries.

          Microsoft Power BI

Microsoft Power BI is a suite of business analytics tools designed to help businesses create interactive dashboards, and to share the results across their organization. It is seamlessly integrated with the Microsoft platform, Power BI allows you to connect to an array of data sources, including databases, Excel worksheets, cloud-based services, and streaming data.

Utilizing a user-friendly drag-and drop interface, you are able to design interactive reports and dashboards with Power BI's native language processing feature allows you to pose questions in plain language and receive pertinent visualizations as a responses.

Companies use Power BI to perform the analysis and exploration of data and also to identify patterns, trends and outliers in their data. It allows for self-service analytics. It allows people who are not tech-savvy to design and explore data visualizations without relying on IT assistance. Additionally, it facilitates collaboration, enabling you to share dashboards and reports with your colleagues and other stakeholders.

Google Data Studio

Google Data Studio is a cloud-based, free application that lets you build interactive and customizable dashboards and reports. It is integrated with a variety of Google tools like Google Analytics, Google Ads, and Google Sheets, Data Studio lets you connect to numerous data sources, in addition to third-party platforms through connectors.

The platform is renowned for its collaborative features that allow multiple users to collaborate on a report at the same time and then release the finished product via an easily accessible URL. It also supports real-time data updates, allowing you to monitor the trends and changes as they happen.

Sisense

Sisense is a robust enterprise intelligence platform that was designed to simplify complicated data analysis and visualisation.

It is renowned for its simplicity to use and superior capabilities, Sisense enables users to organize and examine large quantities of data gathered from different sources and provide a single, unified view. Sisense's In-Chip technology is unique and permits rapid data processing and speedy and accurate processing of large data sets.

Businesses employ Sisense to explore and analyze the data they collect, track KPIs to track the efficiency of their operations and gain an understanding of their data landscape, and derive actionable insights from a variety of data sources.

In closing this post, keep in mind that the tool you choose for your dashboard requirements is contingent on the requirements of your company as well as the data sources available and the specific metrics you want to track.

Make time and save money by using dashboards for customer success templates

The dashboards for customer satisfaction help your team track essential indicators and take data-driven decision However, creating one from scratch is time-intensive and costly--especially for fast-growing businesses or startups with little resources.

The dashboards that track customer satisfaction templates can help, providing an already-designed structure that allows you to start tracking the customer's insights swiftly and effectively.

Here's a recap of how dashboards for customer success templates will benefit your company:

  • A quicker setup process Dashboard templates allow for an initial layout so your team is able to go straight to the design stage and begin analyzing critical indicators immediately. This streamlined setup saves hours, allowing your team to be focused on taking action on the information rather than setting up the dashboard.
  • Cost savings: Pre-made dashboard templates offer a low-cost alternative to custom-built solutions. If you have a limited budget, templates reduce the costs associated with designing and developing a dashboard from the ground starting from scratch.
  • Created to meet industry standards: Most dashboard templates come pre-loaded with the factors that are most important to customer success, such as the churn rate, NPPS and CSAT. They also incorporate top practices in data visualization, ensuring that your dashboard is able to reflect important insights, without requiring significant modifications.
  • Facilitates proactive decision-making: With an easy-to-use dashboard template your team can track the success of your customers in real time and quickly identify patterns and address potential issues before they escalate. This approach to proactive decision-making is particularly useful for achieving high-growth targets.

Using customer success dashboard templates can give your team a head start in monitoring customer health, engagement, and satisfaction--without the complexity of designing a dashboard from scratch.

Customer Success Metrics Toolkit: Download Now

FAQ

  1.        What are the most important indicators for a successful customer dashboard?
            The most valuable metrics for a customer success dashboard often comprise:
  • Customer satisfaction score (CSAT) : Measures customer happiness with a specific interaction or experience.
  • Net promoter score (NPS) : It measures the level of customer loyalty and their likelihood to recommend the product.
  • Rate of customer retention  indicates the percentage of customers who continue to use your product for a period of the course of time.
  • Customer lifetime value (CLV) : The total amount of revenue that is generated from a consumer throughout your relationship with them.
  • The rate of churn  shows how often customers stop using your product.
  • Metrics of product usage  Measures the level of engagement with key attributes or functions.
  • Metrics for customer education. As an example, Plus lets you track learning completion rates as well as learner engagement. It also provides insight into the ways that education helps improve customer the retention of customers and their satisfaction.
       
  1. What frequency should a customer performance dashboard be reviewed?
      The optimal frequency of updates depends on your industry, degree of customer interaction, and the requirement for instantaneous data. In environments that are fast-paced and that see customer behavior change rapidly, real-time or daily updates could be helpful. For companies with more steady customer interaction, weekly or monthly updates may suffice. Platforms like Plus provide automated reports and ensure customer training metrics remain current without any manual input.
  2.        What are common mistakes to stay clear of in the design of dashboards?
            In creating a customer satisfaction dashboard, you should stay clear of the following common errors:
  • Data overload: Displaying too many metrics can overwhelm users. Concentrate on KPIs that are directly in line with your objectives.
  • A confusing arrangement : Make your dashboard in a systematic manner, and include similar metrics grouped together to create a cohesive story.
  • Unconformant visuals  Make use of common chart types and measures to increase readability.
  • Inattention to the needs of your audience  Consider designing with your users in mind. Make sure they can access the insights they require quickly.
  • Not paying attention to mobile-responsiveness  Take care to sure your dashboard is accessible on mobile devices, especially to team members who are who are on the move.
  1.        What can I do to integrate customer education metrics enhance my dashboard?
            The integration of customer education information, such as courses completed and metrics of engagement, gives you a a holistic view of how customers perceive and adopt your product. Platforms such as Plus offer advanced analytics for customers' training. They provide concrete insights into the impact of education on satisfaction, utilization, and retention. This data allows you to discover knowledge gaps as well as assist customers proactively and develop a more educated as well as loyal customers.
  1. Do you have resources to help me implement the dashboards for customer success?
      Yes! Many platforms offer pre-built templates for customer success metrics, while Plus provides customizable templates designed specifically for data on customer education. By leveraging these resources and tools, you will be able to integrate training metrics into your dashboard and ensure the complete picture of customer engagement and success.

Start driving customer success today.

Advanced analytics, customizable templates helping you track learner progress, measure satisfaction, and streamline reporting. your team can focus on producing results.

Customer Success Metrics Toolkit: Download Now