Ultimate content calendar for social media for holidays 2022 Blog

In any case, what would be better than a full year's worth of ideas for content?

Don't worry. We've got you covered. Select the month you prefer and you'll see beautiful, well-designed templates that are easy to customize to fit every holiday or celebration you can imagine.

January

 New Year's Day

New year, new content. The 1st of January is a new beginning for both you and your viewers on New Year's Day. Try these ideas:

• Post a quick Instagram Story to commemorate the changing of the year
• Make a slideshow with your most memorable moments from the last 12 months
• Promote an end-of-year sale by promoting a sale with a short video

MLK Day

On January 18th, we celebrate the existence of Martin Luther King Jr., who used civil disobedience to fight for equal justice for Black individuals in America. Here are a few ideas:

• The honor of Martin Luther King Jr. by presenting clips from his greatest speeches
• Make sure to share your company's annual contribution for the NAACP or any other cause through social media, with an insightful video and invite your fans to donate to your cause

February

Black History Month Begins

Black History Month is the first day of February. Take advantage of diversity to create videos for ads that resonate more deeply with viewers. This is an excellent opportunity to show support of the top Black-owned brands, and take a step back to show solidarity with People of Color.

• Share your story as black-owned company with an About Us video

• Promote social ads that communicate your guiding beliefs
• Make sure to highlight other artists in your circle and wider community by conducting video interviews. The most effective way to stay ahead in ecommerce is to pay it forward

Groundhog Day

Do we get six more months of winter? If the groundhog can see its shadow in February 2 then we could. Keep promo playful for Groundhog Day, like:

• You can create a teaser to the coming drop in the event that the Groundhog predicts that winter will end soon, show a sneak peek of your spring collection
• If you're hoping for cooler temperatures to persist, showcase your wintery-loving collection of clothing, household goods and beauty items

 Chinese New Year

The 16-day celebration- typically held after the New Moon in late January or the beginning of February is for celebrating family and bringing luck in the year ahead. Here are a few suggestions for Lunar New Year content:

• Make a video recipe on how to make traditional Chinese meals.
• Create a video tutorial on paper lanterns and add it to your Instagram Highlights
• Create a video that explains the origins of Lunar New Year, including the significance of the different animals assigned to each year

Valentine's Day

(Or or, as some refer to it, Singles' Awareness Day!) The most well-known holiday is a celebration of all things love. There's plenty you can accomplish to commemorate Valentine's Day -- and it's not just about the highlight reel with your beloved.

• For small businesses, you can show off the Valentine's day sale or event on your Instagram feed or paid Facebook ads
• Record a vlog about your most loved DIY Valentine's gifts
• Partner with another creator or influencer to make an Instagram Reel of Valentine's date night looks
• Video gift guides for shoppers on the last day of shopping looking for gift ideas

March

Women's History Month Begins

March is the month of Women's History. Use ads that feature how women can profit from your product and encourage your audiences to stand up for the rights of women.

• You can highlight women-owned businesses that you purchase from , or who contribute to the community you live in. Plan an Instagram giveaway with a women-owned company and share the prize with your fans.
• Post about International Women's Day (March 8th) in celebration of women's achievements around the world

St. Patrick's Day

Celebrate Irish tradition through dancing, food and drinking. Be sure to dress the color green for March 17th, otherwise you could be pinched. The symbols include the gold pot, the leprechaun, and the shamrocks.

• Promote a St. Patty's day event on social media with an Instagram Story
• Do share your favorite OOTDs as well as "all green" style ideas that will help you avoid a pinch
• Make sure you send out your St. Patrick's Day email blast with a video offering you a coupon code for your services or products

April

 Autism Awareness Day

April 2nd marks Autism Awareness Day. Make sure you are amplifying the voices of your family members or people who are who are on the spectrum and make use of your social media platforms to elevate and educate.

• Ask family or friends across the spectrum, to tell their stories with a larger community
• Debunk the myths surrounding autism by watching informative videos that you can watch on your favorite social platform

Easter

A lot of people throughout the US observe this Christian celebration on the first Sunday after the Spring Equinox, but it's Earth-centered roots mean that businesses can appeal to audiences from all sorts of backgrounds. Enjoy the arrival of spring with bright pastels, imagery such as bunnies and eggs that are colorful and an upbeat atmosphere to welcome the newness of the seasons.

• Create a how-to video on dyeing eggs and post it to your YouTube channel
• An announcement of an Easter sale on your website , including video clips of "Easter eggs"
• You can create your own slideshow video photos album that includes your best Easter memories

Ramadan

Ramadan is the most sacred day for Muslims. Islamic culture, a holiday is meant to be a time of reflection prayers, fasting, and reflection. Share words of encouragement via social media to aid those who are fasting, avoid posting pictures or videos of food.

• Send your friends and family a warm Eid Mubarak. You can also be sure to share the significance of this holiday with friends in a brief informative video
• Enjoy sharing your best Ramadan memories in video form
• Encourage others who celebrate Ramadan

 Earth Day

Many people celebrate the planet on April 22nd by picking off trash and planting trees and taking a stroll in the beautiful outdoors.

• Share your small business program to decrease your carbon footprint and waste over time
• Make the "About Our Company" video that details the sustainability policies of your business and eco-friendly practices
• Remind your followers to "Swipe Up" and donate to environmental causes.
• Create a video about simple ways to incorporate sustainable habits in your daily routine for example, reducing single-use plastics or recycling

May

 Mothers Day

The Sunday following May 2nd is a day that has one goal for one reason: celebrating moms in all their forms!

Memorial Day

Held on the last Monday in May, Memorial Day commemorates those who fought and died for America.

June

Pride Month

The month of June is Pride Month. There aren't all rainbows- although there are many of them this time of year -- so make sure to highlight LGBTQ rights. Convey messages of strength and empowerment to showcase everything LGBTQpeople have overcome.

• Make video testimonials that share the daily stories of LBGTQ+ people
• Learn about the less-known history of PRIDE starting with the Stonewall and beyond
• Beware of performative activism. slapping a rainbow on your brand's logo for a month is not an equivalent to actively advocating for the LBGTQor community.

 Fathers Day

Every third Sunday in June, we gather together to honor Dads from all over all over the globe.

Juneteenth

The Juneteenth holiday (June 19) is a day to commemorate Black people's liberation from slavery. Apart from wishing everyone a Happy Juneteenth, there are many ways to celebrate it.

• Create content that shares the history and significance of the Christmas season.
• Make a vlog that highlights the various Black-owned companies that people should support
• Your brand's or your business's continuous commitment to racial justice

July

Independence Day

Americans enjoy the independence of their country from Britain with food, fireworks and family gatherings each July 4th. It is also a major day for companies to promote their summer offerings or products that are seasonal by offering a 4th of July sale or special promotion.

August

Black Business Owner Month

 Raksha Bandhan

This traditionally Hindu celebration celebrates the special relationship between brothers and a sister. Give your siblings a hug.

September

Labor Day

The Monday that is the first day of September is an extremely well-known day for closing season sales. All brands should advertise to celebrate Labor Day. To stand out from other ecommerce brands change the focus away towards appreciation for American workers (but not forget to promote your business's sales too).

October

 Halloween

November

 Dia de Los Muertos

Typically held from Nov 1-2, Dia de Los Muertos ("Day of the Dead") is a Mexican celebration of the loved ones who died. It is possible to share the story of the holiday in a brief explainer video, make a Dia de Los Muertos makeup tutorial, or just send your friends on social media the best of luck on this holiday.

Thanksgiving / Native People's Day

Thanksgiving usually falls every fourth Thursday of November. It was initially an occasion to celebrate colonialism has now shifted to a day to recognize the effect colonization caused on Native People and to be grateful to family and friends. Here are a few videos ideas for your small business:

• Promote a local food drive or give information on where individuals can receive a free hot Thanksgiving meal.
• Send a Turkey day promotion code using looping videos that are embedded on your website products pages
• Create an Instagram survey and invite your followers to engage with your company
• Share video testimonials from Indigenous People on how to support their communities on holidays like Thanksgiving.

Black Friday

 Small Business Saturday

 Cyber Monday

Like Black Friday or Small Business Saturday, Cyber Monday is an additional opportunity to score bargains as a buyer particularly for items such as electronic goods and online shopping which don't come with bricks and mortar locations.

December

Christmas Eve

Make use of video to wish your friends, family and audiences to have a happy Christmas. Also, remind them that they should leave the chocolates and milk to Santa on December 24th.

Christmas Day

It is predicted that consumers will spend an estimated $218 billion on ecommerce products in the coming holiday season. So get your video advertising campaigns started in the early hours. Create ads that show every kind of family coming together.

The possibilities for marketing during the holidays can be pretty limitless. Here are a few sources on the blog that can give some ideas

Kwanzaa

Dec 26 - January 1) Dec 26 - January 1 Afro-American holiday, usually held during the month of December through January 1st, celebrates the abundance of life through food symbolism, rituals, and respect of the seven principles of Kwanzaa.

• Create a Vlog that catalogues the Kwanzaa days and the best ways to celebrate it.
• Make an announcement about the Kwanzaa sale in your Instagram Stories
• Learn about the seven key principles of Kwanzaa in a short explaining video

New Year's Eve

 The whole thing

The holidays are an excellent opportunity to get in touch with customers in a unique way, while also providing the opportunity to honor their friends and family all year round.

There are numerous costs involved when it comes to creating and managing an online site. Typically, it costs between $10 and $15,000 each year. Making use of videos that appears like it was made by a professional could reduce cost and also save you time.

By creating a content calendar that includes key holiday dates (and some exciting one-offs) it is possible to build long-lasting relationships with your customers and boost sales at various times throughout the year.