The ways video professionals are using AI for video creation

Jan 18, 2024

The way my AI chatbot that was trained on Bob Dylan lyrics says, "The times are a-changing'."
And while AI-Bob might not only be discussing how artificial intelligence can fundamentally alter the way that professional filmmakers and video editors think, shoot, and even edit videos these days however, it's not certain that it wasn't just a little bit on his machine-learning mind.

The ideas of artificial intelligence dated to the earliest days of science fiction literature. We've believed that this futurity has been since the beginning of time.

Even with a bit of foresight, no one really thought of AI to enter the market in such a rapid manner. The latest AI tools are constantly changing how videos are crafted as well as new AI tools are making workflows faster and more efficient.

If you're looking to understand how you can leverage AI in your videos and -- you know -- keep up with the ever-changing times the best way to do it is with the tips and tricks listed below.

The story of AI in video and film production

From the very first screen portrayal of AI in the movie "Metropolis" (1927) up to the famous HAL 9000 AI figure from "2001: A Space Odyssey," AI has a extensive history in the film industry itself. However, as an actual device for making videos, AI is rather new to the game.

Adobe introduced its machine-learning and artificial intelligence tech Sensei earlier in 2017 along with a variety of other film and video technology brands have been experimenting with ways in which artificial intelligence could be used to speed up different edit and production workflows for the past 10 years.

But, for the vast part, AI was not a integral part of many workflows for production prior to the last few years. Even then, the majority of uses are limited to preparation, transcriptions, and planning -- which is still one of the most effective ways you can streamline your projects with AI.

AI to help with pre-production

When we talk about AI and its usefulness today (as as opposed to the potential it has for the near future) the majority of most recent innovations have dealt with text and writing. With ChatGPT making waves with its large feature chatbots that use language models We've observed that AI is capable at understanding and generating text as well as speech.

This is why the majority of the ways AI has found its way into a variety of creative endeavors -- and in particular in the realm of video is through automation of various tasks that require text, such as transcription and subtitles.

From Rev AI through Otter There have been plenty of tools springing up that are capable of taking lengthy clips of video or audio and making use of AI to swiftly and accurately convert them into text for you the editor to work with.

And, even more importantly, with newly added text-based editing capabilities to video editing apps like Premiere Pro and DaVinci Resolve Video editors are now able to take those transcriptions and make changes by text, which will then be changed into the video.

They are great instruments for preparing your production You can also utilize AI chatbots, such as ChatGPT, to assist with any kind of scripting, shot list as well as production schedules or even generating imaginative titles and descriptions for your video content as well.

Below are the top three AI tools that are in pre-production AI tools:

AI-generated image of a blonde woman wearing sunglasses and an orange jacket

AI to improve production

Moving into the thrilling stuff. Although AI was mostly limited to post-production as well as pre-production, so to date, there's many ways the way that AI -- and in particular AI that is generative AI -- can be utilized to aid in film production.

Looking at generative AI in particular, AI apps like Runway and Pika have already begun to break into the creation of videos based on images, text or video instructions. While these of course might look a little janky and animated today, with the right prompts and stylings they could create photo-realistic video -likely sooner than you'd expect.

For the available tools in the present, your most effective options for using AI for your projects might have to do using AI as a method to add depth and dynamics to your video and also to manage your process of production on set.

Furthermore, due to AI and the amount of generative possibilities that will be at your disposal in editing later on the photographer can shoot faster and more loosely knowing that you can always use AI to edit out unnecessary background effects crew members, extra cameras or gear.

Below are some useful AI-powered production tools you should look into:

The effects from AI on stock images as well as B-roll video

Before we get into post-production it is important to note that of all video industry, AI is going to potentially revolutionize stock imagery as well as B-roll to the greatest extent. By incorporating AI editing software, video editors will eventually be able and generate all types of needs, both specific and niche for stock photo or video.

However, as we're rapidly learning about AI as well as its uses as well as rights, there's many questions that need to be asked concerning how AI applications are getting their images, videos, and other data to meet their needs in machine learning.

As an example an example, an example, a class-action lawsuit has been filed recently in the case of Stability AI, DeviantArt, and Midjourney due to their use of Stable Diffusion on behalf of several artists who argue that this AI tech makes use of thousands -- or even billions of copyrighted images.

The world is entering a new era where stock photo and video can be made more custom and also more crucial to source genuine AI generations and not unlicensed (and possibly illegal) footage or photos which are based on other artist's (or companies') work.

AI to post-production

As we move to post-production We're starting to realize the power of AI, and how revolutionary it could be for the industry. We've already covered it, generative AI in particular is expected to be the defining technology of the next decade for video editing.

Long gone will be the time-consuming re-shoots or the necessity to return and make frame-by-frame edits to an image to erase the character or modify the logo. New generative fill tools in Premiere Pro and similar AI-powered tools are planned for all of the major video editing apps and tools.

There is also text-based editing where editors can use AI to make full transcriptions of the video, and then make changes to the text as a way to smooth out interview footage (no anymore "ums" as well as "ahs") or totally create new footage or even scenes for the future.

With AI tools making its way into all types of post-production services like color correcting or editing and even using the generative AI to create new camera angles AI is beginning to shape video editing into an entirely new creative craft.

Top 3 AI Production Tools:

AI-generated image of guy in a pink jacket working at a laptop with swirling, cloudy background

Tools and tips for utilizing AI in today's video

At the same time, we're looking at new ways to implement AI in our production to better streamline content creation and make workflows more efficient.

"As a video producer, I'm always thinking through the logistics of continually making changes to our videos in the near future. I'm often shooting in rented locations, not in our studio. So should something change and we want to tweak or add to any of the sound bites in a video, it's necessary be able to shoot again. But it's really cool to consider what AI could be able to do. able to take our existing recordings and produce new sound bites which sound the exact same in acoustic. That could be quite helpful for our productions."   Elise London, Senior content producer at


To wrap things up Let's look at some tips, tricks, as well as a couple of additional AI tools to help you become familiar with an AI-powered video production workflow.

The real power of using AI in your existing initiatives will concentrate on streamlining and optimizing your processes throughout. These suggestions are designed to simplifying your work. (Read this: you aren't completely replacing you or your crew by AI bots... at least not yet.)

  • Feed your video project needs through a chatbot (like ChatGPT) to create the basic plan of production and schedule. Does it match the expectations you'd have? If so great, if there's a difference, check whether your AI strategy could save you any effort or time.
  • If you're in need of a creative script, try offering AI an opportunity to change it or spruce it up. You could also give your prompt to AI prior to starting. However, in case you're looking to test how AI can help you, allow AI the chance to work on improving (or even give feedback) for the script.
  • for storyboarding and concepting Try using the creative AI software (like Midjourney or DALL-E) to create concept art. You can feed these AI apps with either text or images as prompts as well as see how well they could do with diagramming your shot configurations as well as camera layouts.
  • Before hitting the setting, consider if AI applications can help you streamline your production plan. It never hurts to investigate the possibility that AI can save you cash and time by making the production time short and efficient.
  • When on set, bring your conceptual art to the set and edit it in real time. If you're receiving feedback from crew and cast members regarding possible changes, you can quickly feed this information into the machine-learning AI tools and tweak your production design and elements when you're still on set.
  • After wrapping production, use the AI tool like Rev AI or Otter to transcribing your video. It could be extremely helpful when it comes to editing your footage since it lets you review transcripts instead of reviewing all of the footage (and transcriptions your self).
  • Edit and make immediate modifications to your film based on any of the transcripts. Tools such as Adobe's text-based edit features can help you make the necessary changes after you upload your video onto your NLEs.
  • Make small or substantive changes to your videos by making use of generative AI tools. AI apps like Runway and Stable Diffusion can help you add graphics or footage created based on text or image instructions.
  • After you've exported your videos, you can use AI text chat software to come up with new and different titles and descriptions for your video prior to making them available for upload. Explore different options to see which new innovative titles and text might be right for you.

Keep in mind that these are only suggestions and prompts for adding AI into your workflows for video today. Innovative AI tools and functions come out nearly every minute, so keep on top of any developments or breakthroughs that might simplify your video productions further.