The way that TCommerce empowered Tongue-Tied Academy was through the use of TCommerce to help raise funds for charities
In Birmingham, Alabama, pediatric dentist Richard Baxter, DMD, MS will assist professionals identify and treat tongue and lip connections.
The path, which was triggered due to the birth of twins in 2014, led to the formation of Tongue-Tied Academie that is dedicated to addressing the issue of being tongue tied, that is a prevalent yet unacknowledged issue.
Since the launch of the program in 2020, the course has had more than 1500 students sign up and given all of the earnings to charitable organizations that are both international and local.
This is the way he came up with his online business for courses, and how TCommerce played a key role in helping to boost his expansion.
Skip ahead:
- He found his niche
- He joined the site using
- He made it easier to finish the procedure of checkout with TCommerce.
- He caused his impact via the foundation
- He has released various versions of this course
- He created a simple customer experience
- The was the definition for the word "success" in the sense of the person who succeeded.
He found his niche
As the girls grew older and the father realized there were tongue ties which affected their capacity to nurse. After finding a dentist who could treat them with lasers on the tongues of their children, they were able to take a much easier time nursing. "The dentist suggested that I pay attention to problems with tongue tie in children because it's more frequent than most people think; around one in four kids have the problem" Baxter tells .
As time passed, a lot of people began to ask him about tongue and lips ties. In search of more information and more, he delved into each course and publication related to the topic, only to discover that there was a lack of resources available. After that it was possible to do the laser tongue tie technique. After treating patients, and addressing the mother's queries and questions, he started writing a blog post on the subject. As time went on increasing numbers of people came to Baxter for advice, so he decided to publish his book Tongue Tied, in 2018. "People who had seen the book, but wanted to know more," Baxter says. Baxter.
The next task was to establish an online academy . After his dental practice shut down because of the pandemic, He had already written the course that was more than 200 pages long. Then he hired the team of film makers to shoot the flagship course of 25 hours while the dental clinic was closed.
He signed up with
Central to Tongue-Tied Academy's success is the partnership it has formed with providing an integrated platform to facilitate the teaching of classes.
"What's positive about it is that it allows you to organize the classes into lessons and modules." Baxter says.
He can present his information in bite-sized portions and also incorporate interactive questions at the final part of every section. Additionally, he can add chapters of his book into the program. "I appreciate that it allows me to add different types of materials to my courses, instead of just video," he reveals.
He's a regular user of the feature that allows him to generate an automatic certification for students. "I will not have to be involved in the course in a day, apart from responding to the discussion questions since all of it is automated," He declares.
The checkout process was made easier by using TCommerce
Moving from TCommerce rather than Stripe has been a huge help in improving the customer experience at the Tongue-Tied Academy. Baxter believes that using TCommerce resulted in him losing more sales. However, since moving away to the Stripe integration process check-outs have been improved according to Baxter.
The company supports a range of methods of payment, such as Apple Pay and Google Pay, Baxter says that TCommerce allows transactions to be seamless, which makes it convenient and simple for all users.
"You have the ability to simply click an icon, swipe your ID by using your face, and purchase the course you want," Says Baxter. "It's far simpler today rather than having to put all your information into a ."
"I do not even consider the process because it's so simple," he says. " Payments takes care of everything, and then the cash appears in the bank accounts of banks. ."
Baxter plans to release the latest version of his most popular course this spring. Baxter is planning to use an option to bump orders that permits customers to purchase an additional course at a discounted price, without slowing down the check-out process.
He drove impact through charity
When the funds are deposited into the account, the person who is banker donates all of the earnings to charities.
In addition to supporting clean water initiatives throughout Africa as well as Asia in support of rehabilitation initiatives as well as efforts to combat human trafficking, Baxter's dedication to people's welfare is an example of the Academy's broader purpose of providing assistance for the social. "I have no need of other assistance," he says. "We have our own house and cars, we're in good health ."
"If I am able to help the baby that couldn't feed before or who is difficult to feed and is having a hard time feeding trying to feed, it's worth the effort," he continues.
He introduced various versions of his class.
To meet the varied demands of his customers, Baxter launched a condensed version of his course that is tailored to professional professionals, such as lactation consultants and speech therapists. This LITE Version course, priced at $495, provides a succinct yet impactful exploration of the subject, catering to a wider range of learners.
Every course he offers includes an evergreen format, which means that students are able to join whenever they wish. "Teaching this class on the internet has made it as easy for students to take advantage of it," he says.
In addition, they offer American Dental Association-approved continuing education credits. "We utilize an approved CE provider. It means they are able to utilize it for their certification," Baxter explains.
Although the course's flagship cost $2600 The content, when coupled with CE acceptance, can help people appreciate the value of money.
He designed a user-friendly experience
Despite its success, Baxter says that he does not have a marketing strategy.
A typical experience for customers is initiated when a person is reading the book. If they would like to find out more about the topic, the book can guide them to Tongue-Tied Academy.
When he speaks at conferences and events typically, people who are present can sign up for his email list. If people sign up to his list of addresses for email, they're received an email from MailChimp and will direct them to his blog.
He defined success as a person.
Baxter describes success as having the capacity to expand the scope of his experience. "It's not me alone in this endeavor," he says.
"We have over 1500 students that have attended our classes. If each of them sees at least one patient per day, that's more than I've ever been able to handle on my own ."
Further what defines success for him lies in educating those who provide care, encouraging parents, and ensuring that patients receive treatment and using the funds to support charities all over the globe.
If you're making an online class, the author needs to find their passions. "It could be any thing," the author declares. "And whatever it is that you want to create, you are able to design the route you'd like to follow. ."
"Just be yourself," Baxter encourages. "I'm not a course online guy. I'm a dentist. It's just a thing I've shared with the world And last year, we were honored to be one of the top 10 courses in ."
Prior to the founding of Tongue-Tied Academy, he created two of the courses his own. Each was priced at $99that about 10 students could afford to take. "I learned a lot from this," he says. I got better-quality video and designed a flagship program through Tongue-Tied Academy ."
"You might fail a couple occasions," he adds, "but it's a part of the process of learning. There is a chance of committing a mistake if you don't learn from it ."
The HTML0 Tongue-Tied Academy continues to develop driven by a constant dedication to both education and serving, and its history of charity and empowerment acts as a source of inspiration for future teachers and entrepreneurs alike.
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