The Ultimate guide to Clickfunnels vs. Kajabi |

May 28, 2024

Kajabi as well as ClickFunnels share high name recognition for digital marketers They both come with a powerful funnels as well as marketing tools to assist in designing and selling digital items. As they have a lot of the same features-funnels emails, marketing tools, funnels and course hosting etc.--it could be difficult to determine which one is best for you.

In this post We'll discuss:


 

  • What Kajabi as well as ClickFunnels are        
  • The most important reason for each        
  • Which is most suitable for you?        


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What is Kajabi?


Kajabi was founded in the year the year 2010 as an online learning and marketing platform. Kenny Reuter built it after trying to market the lawn sprinkler that he designed but noticing he didn't have a sales platform he liked. The result was an online course platform that provides course creators with the means to develop and sell courses. The platform has become the mainstay of the economy that is based on creators.


Graphics - Kajabi homepage


The platform brings together the learning management software with writing software, making running an e-learning business easy. Additionally, Kajabi integrates marketing tools too, with features like pre-made funnels for the sale of specific digital goods. Mix in an email tool for handling prospects and providing support to customers, and you'll have a good digital course platform.


In 2023, Kajabi was also launching Kajabi 2.0 that included an upgraded community-based platform, as well as opportunities for live teaching and meeting, even though it exists on an entirely separate application. The year 2023 was when Kajabi announced that it had contributed to five billion dollars in earnings from creators.


    Pros from Kajabi


 

  • Comprehensive course platform        
  • Marketing funnels built-in        
  • Integrated emails and page building        


    The cons of Kajabi


 

  • Integrated email and pages        
  • Costly        
  • is best suited for online courses that are asynchronous        
  • Separate course delivery as well as live engagement platforms        


What is the purpose of ClickFunnels?


Unlike Kajabi, ClickFunnels is a marketing platform that was first. It was created by Russel Brunson in order to make conversions and sales effortless for businesses that operate online. A funnel is a marketing procedure that guides potential buyers along a ladder of value until a certain percentage are converted and purchase. ClickFunnels was created to simplify the process of internet-based sales more efficient.


Clickfunnels - Home


It comes with a bunch of funnel templates that can be used to sell almost every item. Choose the template for your funnel such as the sales funnel for courses or a membership funnel. The processes are in place and getting started with learning to make use of ClickFunnels is straightforward. Just add the information for your product or service and ClickFunnels will sell your product or service and host your landing page. ClickFunnels additionally has an email function to nurture new clients.


By 2022 ClickFunnels launched a variety of brand new functions, going beyond funnel design and adding in page hosting, full website development, and online training. It is now in the same category as Kajabi.


    Advantages of ClickFunnels


 

  • Tons of funnels to choose from        
  • Email and page-building included        
  • Simple to configure        
  • Advanced features in marketing and automations        


    Cons of the ClickFunnels


 

  • Course builder doesn't work well.        
  • Poor app coverage        


Are they the same?


Both Kajabi and ClickFunnels offer marketing and sales tools, including pre-made funnels and software for marketing via email. Here are some of the others aspects of the overlap (we'll cover these more in-depth below). ).


 

  • It is easy to create landing pages for your website using templates that you can choose from.        
  • Premade sales funnels for different types of online businesses .      
  • Hosting for different kinds of landing pages, websites and other types        
  • Find functions as well as additional useful tools for business using digital technology.        


Kajabi 2.0 - app screens


How are they different?


You will be able to tell the distinction between ClickFunnels vs. Kajabi by reading their beginning stories earlier.


The basic idea is that ClickFunnels started as a funnel marketing platform and built in other features later. Kajabi began as a training platform, with marketing capabilities built in.


Each of the platforms excels at what they were created for:


 

  • Kajabi is a excellent platform for courses with good marketing tools.        
  • ClickFunnels is a really excellent funnel builder, but it is not a great training platform.        


We'll go further into detail below.


ClickFunnels - Editing funnel


ClickFunnels in comparison to. Kajabi: The comparison


1. The funnels


ClickFunnels


If you're looking for funnels, there's a good reason why Russel Brunson is the name that he enjoys. ClickFunnels offers a variety of different funnels you can choose among. All are proven templates. It is similar to an online builder it lets you modify the funnel to meet the requirements of your business. There's no limit to the templates, and you are able to create pages and add features if you'd like. And you're building funnels that have the look and feel of the brand you own.


These templates go beyond visual. They're made for UX and marketing success, giving you the power of an experienced team backing your back.


Clickfunnels - Product sub categories


You can connect payments to funnels as well as link many different Integrations such as Shopify, GoToWebinar, ConvertKit, Hubspot, and MailChimp.


Kajabi


Kajabi's funnels are built on a similar philosophy similar to ClickFunnels'. The funnels are designed and ready be used, all you have to do is select the template you want to use and then enter your info. As with ClickFunnels' templates Kajabi claims that their templates are expert-tested and specifically optimized for use cases.


You are able to select your specific funnel need as you start.


Kajabi integrated marketing


When you select the funnel you want to use, Kajabi is a lot like ClickFunnels. It allows you to choose an integration option or customize the funnel to reflect your company's style and integrate it with other programs such as Stripe or Paypal as well as link to landing and email pages.


Which is better?


There's not a clear winner in this case. Both Kajabi and ClickFunnels have similar funnel choices. ClickFunnels has more funnels-it offers 100 funnels, whereas Kajabi offers 6. However, this might not be a problem to you, if Kajabi serves your requirements.


Really, the best way to decide is probably the product you're selling which is where we'll begin next.


Kajabi app


2. The product


The option of ClickFunnels or. Kajabi will probably happen here. This is because each can be used for the best type of digital item.


Kajabi


    Ideal for selling courses


Kajabi is the most effective tool of the two for selling courses. There's no comparison. While ClickFunnels excels in general but the platform for courses is its weakest feature. It's basically a video or content library that has almost no organization.


In comparison, Kajabi is one of the most popular platforms for courses on the market-especially in relation to recorded, asynchronous courses. It provides evaluations, lessons tracker, content drops and grade. You can create and modify the pages of your course or use templates. You can also create content using almost any medium.


Kajabi's weakness in courses is the lack of tools that allow live co-teaching. The company bought Vibely in order to expand their community and video calling functions however, it's a separate platform with a separate application.


There's also no doubt that Kajabi is a better option for course-related teaching; this could apply to coaching courses as well, which are in many ways similar with online classes.


While Kajabi has its issues for members-only and live products It's likely to be superior to the other. ClickFunnels's membership service is really basic-it's just the paywall and content that is gated.


If you're creating a membership or community either of the two options is the most suitable. Check out our ranking of different membership services below.


online course funnel


ClickFunnels


    The best way to sell everything else


ClickFunnels works best with everything else. The stuff that's not training. It could be selling an e-commerce item, or a book or collecting leads for a service-based business. The above are things ClickFunnels is better at than Kajabi, because Kajabi is not truly about creating such funnels.


So if you're selling something other than a course ClickFunnels could be the ideal alternative. Because they offer a wide range of funnels you can choose from to suit every scenario It's much easier to locate the best funnel to sell a particular product.


Kajabi app


Do you want to incorporate ClickFunnels with Kajabi?


In a related question, you might be thinking, "What if I just connect ClickFunnels and Kajabi?"


This probably wouldn't make sense for most people. If you're developing a product that needs to be hosted on Kajabi-aka a course-you'd be better off just using Kajabi's funnels. There's not a huge difference and everything will be in one location. Paying more for ClickFunnels could not be worth it-Kajabi is expensive enough already.


3. The marketing suite


The next step is to discuss the tools that Kajabi and ClickFunnels give you. Both brands have leaned into websites and landing page builder as the core of their services.


The two platforms are able to create websites as well as landing pages. Both are simple and intuitive and let you choose from different types of landing pages. These include pages for homepages and blog content. As we said above, Kajabi allows you to customize your pages. Kajabi you can also customize the pages of your courses, whereas Courses offered by ClickFunnels tend to be restricted in their the design. However, both offer a variety of page templates to choose from and is easy to create the visual integrations for your website.


Both platforms offer emails. Kajabi's software for email allows users to email messages directly from their Kajabi account-potentially replacing a third-party email software. Kajabi's features for email are incorporated to the all-in-one system, and it can be connected to other components of the funnels as well as course delivery. The software offers multi-touch sequence of delivery that is pre-designed and has lots of templates to choose from.


Contrarily, ClickFunnels' email software is more closely connected to its funnel features it's not a product-related tool. However, it does have powerful functions including an autoresponder, pre-designed emails templates, as well as marketing functions such as cart recovery. Users can be segmented based on past sales or segments.


Kajabi 2.0 - app screens


Which one is the best?


Both Kajabi and ClickFunnels both have decent (not great) web builders that offer the tools you require to build a basic product or brand website to aid sales. Neither are as good as an actual website builder However, Kajabi offers the best website builder among the two. Kajabi is also ahead in email software, though they aren't in a straight race, and it gives users more features. Both platforms are essentially good email software with lots of useful marketing functions like automated sequences, automates, and segmentation.


But, ClickFunnels does a better job of integrating more advanced marketing features, and they're continuing to add new and tested functions all the time. features like countdown funnels and store funnels as well as intelligent checkouts.


The integrations


The more popular of the two is ClickFunnels has way more integrations built in. Kajabi only has 15integrations, but you are able to include more via Zapier.


    Integrations with ClickFunnels


Actionetics, MailChimp, Twilio, Shopify, ActiveCampaign, AWeber, Constant Contact, ConvertKit, Drip, EverWebinar, Facebook, GetResponse, GoToWebinar, HubSpot, Infusionsoft, Kajabi, Mad Mimi, Market Hero, Maropost, PushCrew, SalesForce, Sendlane, ShipStation, SlyBroadcast, WebinarJam Studio, Zapier, ZenDirect, Zoom, Apple/Android Pay, Authorize.net, Bluesnap, ClickBank, EasyPayDirect, JV Zoo, Keap, NMI (Gateway Funnel Pros), PayPal, Recurly, Stripe, Warrior Plus


    Kajabi Integrations


Creator.io, Zapier, MailChimp, Segment, Stripe, Meta Pixel, Google Analytics, ConvertKit, Drip, PayPal, ActiveCampaign, Aweber, Google Tag Manager


The apps


The ClickFunnels stats application is available for iOS as well as Android However, it's not highly rated. While ClickFunnels develops mobile-friendly goods and funnels but it's not designed to create and use apps to manage your business online.


By comparison, Kajabi does have apps that can be used for managing your business but also to create content. This is a superior choice for creatives who depend on mobile-first development. The main functions of Kajabai to manage memberships and communities are actually on another app. So, to be able to offer your community and a course together, your members must install two applications. Be aware, Kajabi is a fantastic online course platform, however its flaws is in the live course and community features.


Conclusion


In the time of writing, Kajabi vs. ClickFunnels really comes down to what you're hoping to construct.


 

  • Making marketing funnels from pre-recorded course sales? Make use of Kajabi.      
  • Building complex funnels for selling anything other than a course? ClickFunnels is probably the better choice. There are more funnels to select from, as well as more specific test cases and usage-cases, as well as many integrations.      


Want another option?


For building membership sites as well as communities and courses Join us to build something on Mighty! Mighty is one of the best platforms to market digital items. By leveraging the power of community flywheels, a community platform turns funnel logic on its head. By using the flywheel of community, you can put the sales of your product on autopilot, growing the existing customers.


If you want an application that can bring classes and communities together, come build on Mighty! It's ranked as the top community management software. You can try it free!


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