The trainer's salary is $100,000 per year? The trainer is training 3,000+ students
A few years ago, Quebec-based Phil Hynes wanted to make adjustments to his life. at the time it was the late twenties and wasn't satisfied with the direction took him in his professional career.
"I found myself feeling apathetic, and felt that I had a low self-esteem. I took action to do something about it," Hynes shares with . "The most important thing I felt I was in control of was the way I perceived myself. That's when I started working out. ."
The routine of regular exercise was previously challenging for Hynes. "I often exercised for a couple of days and be happy with my own body, but then stop for about three to four weeks," He continues. "But when I started exercising often, I felt much better about myself. ."
Being inspired by his renewed passion, he signed up for one of the fitness classes for individuals at a local YMCA. He was newly certified and landed an employment in a local fitness center. He started working with one-on-one clients. In the following years the start of his personal fitness center. "I always had a desire to do greater," he says. "If I'm unhappy in a situation I'm that kind of person who'll go onto the next and not be able to discern the next step that follows. ."
The gym was in operation for 4 years until owner was ready for the next step in his venture: going online, in order to be able to reach more people. The owner was about end his lease and his gym was getting close to closing, he had the opportunity to begin the process of creating of online courses. In June of 2020, the instructor began his first online course. Since it's been created, he's developed curiosity about the topic and has grown his business online and revenue; the class has over three hundred participants, and brings in an average of $100,000 each year. In the meantime, he's having a total of 600K Instagram followers as well as 750K followers on TikTok as well as the 6,000 YouTube Subscribers as being 14K followers on his Facebook page.
Hynes joined us to talk about his experiences and to help others who create online courses find success within their niche. The following is his account:
Skip ahead:
- Finding his niche
- Two, important programs
- Based on the basic instincts of the shopper
- Promoting accountability
- Market continuously
- lead magnets which work efficiently to draw leads
- producing content that is targeted towards the perfect customer
- Increasing scalability
- Make mistakes and learn from them
Finding his niche
As with many creators of online courses, Hynes claims that he began his business online without even knowing how to do it; Hynes was just dedicated to taking classes on the go.
The first course that he developed online was a workout course designed for the general public. He wanted to identify his target audience. The problem was that it wasn't until a list was compiled of persons he was looking to attract when his company began to expand.
To find his group, he tinkered in publishing different types of content via social media sites. "That's what led me to the only thing that will attract my intended audience simple and straightforward workout routines" the author stated in his post.
Hynes began to target the majority of his posts through social media as well as in his classes for beginner. "These are people who don't exercise and aren't sure how to begin or aren't sure of the right exercises to do," Hynes explains. "There are plenty of information available; it can be difficult for beginners to begin. The training I offer is useful for those who are just starting out and should be done frequently."
Hynes did not find it surprising that there were individuals who had just begun to learn about him; when asked what he likes most about joining this particular group, Hynes says it always seemed to be a call for him.
"Even in my time as a trainer for people in the gym, many of the people who admired me were those who were only starting their journeys," he states. "They were fascinated by my approach to fitness which was different from the traditional bootcamps, which required exercise routines ."
"I feel euphoric that I am able to assist others in overcoming similar challenges to mine, by boosting confidence in themselves and confidence. It also helps in succeeding in achieving their goals."
The majority of his students females between the ages of fourbetween the ages of four to between the ages of four and. The majority of them are in the US and 15 percent located in Canada. They are scattered across all over the globe.
HTML0The creation of two significant applications
In the process of securing the space he had his eye about, Hynes created two, crucial programs, both of which are accessible by way of a model membership .
The company also has an entry-level membership that costs $6.99 USD per month. Members who join this membership will be provided with each week a workout video, and they can choose between the bodyweight on its own or a mix of weight exercises with dumbbells and weights. The aim is to finish 3-4 exercises per week since you can use libraries as well as the exercises each week he offers.
There is also a 30-day fitness program, which Hynes is focusing on right this moment. It begins by having a welcoming call with Hynes and each new member to find out if the training will be beneficial for their needs. It helps everyone learn about the manner in how the course is run. The training begins with an easy pace, beginning at a time of 10 to 15 minutes for each workout. With each session, the time of each workout increases and the challenge increases. After the student completes the 30 day course, they have the option to remain enrolled for a further month to gain access the exercise. It costs the equivalent to $80 USD for the duration of one month.
The majority of his exercises involve an element of strength, along with cardio, flexibility, and stretching. "The exercise routines provide an approach that is gentle in their approach to exercise, as they include activities that aren't extremely demanding or difficult," he continues ."
The reason he decided to use the platform which he was looking to use was an easy-to-use platform that was easy for students and creators alike. Furthermore to that, when he saw some creators that he looked for online classes to run using the platform, it seemed to be the most appropriate option.
HTML1Based on the instincts of his shopper
In the case of pricing, he he relied on his intuition to determine what was the best quantity. His gut feeling is the main source of confidence during his time as an businessman. "Even prior to launching my very first class, I didn't do any market studies" the instructor laughs. "Before the launch of the gym, I didn't do any research; I believed that I enjoyed helping others and would find out as time went on. Always doing the right thing for myself. ."
"If you are confident about the product or services they offer, clients will appreciate the value of your product," says Hynes.
For the purpose of accepting payment to take payments, he connects Stripe and Paypal to accept payment .
Promotion of accountability
If you'd like to know why his program is different in comparison to other online instructors His trainer will inform his students that the reason is because the program is designed to promote responsibility. The instructor communicates with his students on a weekly basis, usually several times every week. "Accountability is an essential element of every training plan," he says. "I test each student to be sure they're doing the right thing ."
"I'm continuously evaluating the improvements people have made. it's an awesome feature. It's possible to see that you're seeking, such as the quantity of video content people have watched and the percentage of videos they've seen."
Hynes believes that accountability is the most important quality course designers need to be focusing on in 2024. It could be even more important over the next decade. "People do not want to be seen as an individual," he says. "They must be treated as them that is the only way ."
The close relationship a student has with the instructor is among the reasons why people stay with his courses. "I do not send out mass email to anybody," he says. " I personally send emails to everyone. This lets people know that there's someone who has the power behind the business and is responsible for their ."
Markets often
Although Hynes employs a variety of social media platforms to connect with his audience, his most important focus is Instagram.
However, Hynes hasn't cultivated an massive, continuous audience in just a couple of days and his Instagram page, for instance was launched in 2012. The only time Instagram added reels that his page became an instant hit thanks to a small number of videos that were viewed by millions. "It is really just one video," He says. "You need to upload a large number of them, but there's only one that is popular to get enough exposure need ."
The guy says back in the day when the gym was his, there were 7700 Instagram followers. He'd written down his goal of having 10,000 followers. He wasn't aware that few years later he'd be able to reach more than a million.
The goal of his blog is to stay the most consistent possible with regards to his content. The consistency of his blog has been crucial to increasing his following and also his overall business. "Even when I'm living my daily life, it's about getting the reps you need. Keep repeating your actions," the trainer says.
The lead magnets can be effective
To provide potential clients with an glimpse of his style of instruction and the online training he offers for potential customers to get an idea of what the instructor offers, he came up with some Lead magnets.
The book contains the basic exercises that last for 15 minutes and each exercise comes with illustrations as well as explanations. There is also a free masterclass accessible through Zoom where he communicates with many individuals, and shows people how to attain the fitness and health objectives they have set for themselves.
"The masterclass is meant to aid people in understanding my courses and help students in gaining information," explains Hynes.
Lead magnets that are both seamlessly integrated with leadpages. .
Creation of content to appeal to the most ideal users
In terms of creating social media content and online courses, Hynes concentrates on his specific niche. He, for instance, determined to make his workouts simple and realistic to students. "I'm not writing this article for me," he says. "I'm making this post for someone on opposite. My goal is to give the greatest value this person in the sense that I'm able to offer them some actionable things to take care of ."
"You should consider who would be your ideal client or those that you're hoping to draw as and what you're hoping to give them in order to be helpful," he advises.
One of the mistakes the trainer made when he was first posting on social media was to create material that was similar to the trainers. The trainers would usually post elaborate versions of workouts, since that was what they were doing back then. "The reason that my profile is unique is that I offer real-life exercises that anyone who suffer from any mental or physical impairment will be able attempt," he adds.
In creating content, he suggests writers try to comprehend their ideal customer and their needs. "Think about the information you'd have had in five, 10 or fifteen years ago and present this knowledge to students through the course or the content you write," he says.
Enhancing the capabilities
In 2024 or later, he's got a few objectives. The first is to get rid of 1-on-1 coaching sessions are his current practice and focusing on expanding the online classes which are the products he has scalable. "I'm only one person and, therefore, am not guaranteed an hour throughout the week," he says. "However I've managed to convince thousands of people to participate during the 30 days ."
"Steering off from the one-on-1 approach will let me accomplish something much more quickly," he adds. "I love single-person work, but it can be long-lasting. ."
Although he has about 100 sign-ups for the 30-day challenge each month, his intention is to increase the amount of sign-ups to between 150-200. Additionally the goal is to work with different brands via partnerships with corporations since this can not only boost the amount of money that he makes, but broaden his reach and improve the amount of people who participate in his community.
Make mistakes and learn from them
When asked if there was something he'd changed during his quest to make something He admitted that he would begin sooner. "You become better in a skill when you've been practicing it," he states. "The more you try out items, the quicker you'll master ."
Additionally, he wishes that it wasn't so hard to invest in smaller things like top-quality microphones as well as lighting. "When I reflect on the first course I created in 2020, I am aware of the mistakes I made," he expresses. "But I did my best with the resources I had. My mobile was on. There was no microphone. The videos were dark and dim. ."
"I have published my work at times in the past" He continues. "You have to make mistakes, but you can be a failure and then learn from these mistakes. ."
While investing in these things could have increased the value of his product at the beginning, he thinks this equipment should not be an obstacle to anyone who wants to start their own business. "
"You do not need to own the most perfect lighting, or even a high-end camera. You don't need to spend a huge amount of cash. Utilize the tools you have in order to improve your abilities and develop them," he explains.
"Just do it and then design your own course of action," he says excitedly. "Do your best and do not overthink the procedure. Take it off the table and improve as you improve ."
Are you willing to make the jump? Think about 2024 as the year you begin your journey into the world of online course development. Explore the different ways you can make your own unique version of successful course of your choice. Get started today and get your membership for free!
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