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The top 41 free marketing tools Strategies for marketers to do better with less cost-effective tools

Mar 16, 2023

The most effective marketing tools can help you save time and money as well as make the job easier, but here's the important thing to remember: finding them is never easy.

Examining tools to determine what they can do to improve the workflow of your task. It takes time, effort and cold sales messages galore. And the result? It is possible to try out a variety of free software, and you'll will you ever come across the top performers.

We've created this list of 41 free online marketing tools to help you get out of the tangle. This list contains tried-and-true instruments that I've personally tried (and I would highly recommend) or actual marketers use and swear by.

Bookmark this piece so you can return to it at any time you'll need a shortlist of tools, from AI-powered writing hacks to time-saving and project management platforms.

Marketers, what are some free marketing and productivity tools that you simply cannot live without?
This is a work I'm working on for a client.

-- Masooma | Content Writer (@inkandcopy) March 6, 2023

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Free CRM software

1. EngageBay

EngageBay is ideal for solo and small business marketers for tracking and managing sales transactions on the same platform. It provides a simple-to-use drag-and-drop interface , as well as filters that allow you to separate contacts.

2. Zoho CRM

Zoho CRM is part of the Zoho suite of products, giving you 5,000 records for free and the ability to delete unread records from your leads, freeing up space in the freemium version.

 Option to pay once you are ready

Freshsales CRM. It gives you artificial intelligence-based tools to help you prospect, identify leads, and close deals.

Video producers

3. Create

You can edit the video that you create to add titles and elements to it. Use the aspect ratio option to adjust the video's size in just a few just a few seconds. It is also possible to join your account to social media platforms like Facebook as well as Constant Contact to share the videos you make directly using Create.

4. iMovie

iMovie remains an essential tool in video production, specifically for beginners. This free video maker for Apple devices lets you make simple videos in the field. Start from scratch or get assistance using the software's Storyboards or premade templates.

Create's premium package with advanced features, such as creating customized CTAs and end cards in your videos, as well as accessing engagement metrics.

Social media tools

5. Buffer

The cost-free Buffer plan lets you handle three social media channels. It lets you plan and schedule ten posts per channel (such an efficient way to save time! ).

6. Social Talk

Social Mentions monitors your brand mentions and hashtags on social networks, revealing how often and in what tone your target audience is talking about you or using your custom hashtag(s).

7. Hypefury

Hypefury is a Twitter-specific scheduler ideal for marketers who want to make the most of this platform. It is possible to schedule not just tweets, but as well Twitter threads by using this program.

8. Sparktoro

Sparktoro is an instrument for analyzing the audience. Its tools are free and provide you with a rating on Twitter users' real influence. It also helps you understand their following, and reveal the content that other marketers are speaking about and sharing through Twitter.

 Option to pay when ready:

Hootsuite   Hootsuitefor organizing, planning, analyzing -- even reporting on your social content by using the same application.

Writing and editing tools Writing and editing tools

9. Hemingway Editor

Hemingway Editor can improve your writing's readability score. In order to do this, it emphasizes long sentences that are difficult to read as well as those that use passive voice.

10. Grammarly

Grammarly freemium is a great tool to catch typos as well as examines your grammar.

11. SpeechTexter

SpeechTexter lets you speak to the program so that it can type out your text -- perfect for those days where you don't feel like or don't want to (God forbid) to type.

12. ChatGPT

ChatGPT aids in brainstorming ideas, getting first drafts written, writing meeting itineraries, and more.

 Paying option to think about at the time of its completion:

Writer for improving content readability, grammar, and repurposing whilst maintaining your branding voice and the editorial standards.

Collaboration and brainstorming

13. Miro

Make use of Miro's free program to design three mind mappings that you can edit as well as brainstorming boards (or select from their library of templates for brainstorming).

14. Figma

Figma is a completely free team collaboration tool for prototyping as well as collaborating on designs.

 Paying option to think about at the time of its completion:

Twist to facilitate async-based team collaboration including organized share of files.

Tools for marketing content

15. Coschedule headline analyzer

Headline Analyzer evaluates your headlines to determine their SEO value and click-worthiness and helps you write headlines that are engaging.

16. Blog Topic Generator

Enter five words related to your niche or blog theme and the HubSpot Blog Topic Generator will provide you with a week's load of ideas to blog about.

17. Content Idea Generator

Portent's Idea Generator is perfect for sparking concepts for writing content. Simply type in a keyword, and the tool will present an array of ideas which you can later play around with.

18. PrimoStats

PrimoStats offers you unique stats for your website to use and avoid the hassle of the research rabbit hole. The free plan gives the user access to over 1,200 statistics.

19. Yoast

Yoast is a cost-free WordPress plugin which helps you enhance your site's content SEO by looking at its use of keywords as well as its accessibility.

GatherContent. It's a software for managing content which lets you control your entire content marketing -- create templates briefs, style guidelines, briefs as well as a content workflow with an editorial calendar.

Tools for managing freelancers

20. Toggl Hire

Toggl Hire can help you evaluate freelancers' skills before hiring them. You can create tests for their abilities.

21. Google Meet

Use Google Meet to hop on complimentary calls with freelancers in order to discuss your company's brand and requirements for content.

 Paying option to think about when ready:

Content Harmony for creating briefs for freelancers.

Tools for invoicing

22. Zoho invoice

Zoho Invoice allows you to create no-cost invoices.

23. Deel

Deel is a safe payment system for hiring and paying for teams in 90 countries (in the plan for free).

 Option to pay once you are ready

The Deel Premium service automates invoicing Pay contractors in 150+ countries, and many more.

Tools for design and graphics

24. Canva

Canva Canva is an extremely simple and user-friendly tool that lets you create blog or social media images in a matter of the span of a few minutes. Use the templates available to start or begin from scratch when you've got a flair for making designs.

25. Vengage

Venngage is a different, easy DIY design tool which lets you design five beautiful and free visuals, including presentations, infographics, reports chart graphs, printable.

 Paying option to think about at the time of its completion:

Visme. Utilize it to create animated videos, as well as access your visual video's performance statistics.

Tools to improve productivity

26. Otter.ai

Otter's basicplan, which is free converts 30 minute long webinars, videos, and podcasts , so that you don't have to do it all manually. The plan allows you to transcribe 300 minutes in a month and upload up to three audio and video files.

27. Screen recorder

28. Pocket

Pocket lets you save content (videos or podcasts) as well as blog posts) to be read at a later time. Additionally, you can include tags on the content to reference them easily as well as use the audio player to read the content written for you.

Evernote to keep track of notes and organizing notes, setting reminders and sharing them with the team.

Free time-saving tools

29. Zapier

Zapier helps you connect different apps and automate steps between them by using Zaps. Free plans let users create up to 100 one-step Zaps every month.

30. Waldo

Waldo is a free Chrome extension that can speed up your research. It gives you a free Google search experience; extracting content from high-ranking parts for quick skimming and offering filters to let you locate what you're searching for easily and quickly.

31. WayBack Machine

WayBack Machine It is an additional Chrome extension that functions to provide you with archives of websites. Use it to source examples for the content you create as well as review the way your competitors or inspiring businesses planned different campaigns in the past.

Zapier Premium for creating multi-step zaps.

Tools for managing projects

32. Trello

Trello is a remarkably simple-to-use software for project management, which gives users ten no-cost Kanban boards for managing your projects with as many columns as required.

33. Notion

Notion is an entirely customizable project management software. You can utilize it to build Kanban tables, boards, documents, or anything else you want. The software also includes Notion AI that summarizes content, creates tables from linked content, and more.

34. ClickUp

ClickUp is yet another user-friendly and adaptable software. It can be used to make documents, see different perspectives of your project's pipeline and a lot more. If you're struggling to get started take a look at any of their templates, and you'll be ready to go.

 Paying option to think about when ready:

Asana. It's great for project, task and work management and comes with tons of connections.

SEO tools for free

Google Trends will show you how popular a keyword or phrase is across the defined time ranges.

36. Keyword Ranking Checker

Agref's Keyword Ranking Checker will show you the place a keyword you search for appears on pages that show results from search engines.

37. Website Authority Checker

Another free tools by Ahrefs, Website Authority Checker can help you determine a website's authorities (DA).

38. AnswerThePublic

AnswerThePublic enlists all the questions users are asking about a keyword.

39. Keyword Tool

A free Keyword Search Tool created by Ryan Robinson gives you keywords for terms you search for that show the volume of searches they have and their ranking difficulty.

Semrush or Ahrefs for an entire set of tools for keyword research and link building and Clearscope for optimizing web pages to improve their ranking.

Analytics tools

40. Google Analytics

Google Analytics is a completely free software that tracks your website's user's behavior and traffic (how many hours they're on your page, as an example).

41. Hotjar

Hotjar's free service gives you unlimited heatmaps to understand the way your users are using your site, the CTAs they're clicking, and the places they're stuck.

 Paying option to think about once you are ready

Chartbeat to monitor analysis in real time.

Free resources

Hope you've found some helpful software to try in this collection of no-cost marketing tools. And if you're looking to learn more about video marketing in particular, we've got plenty of information for you: