Sync Up to Level Up: Invigorate Member Communications With Members + Campaign Refinery

Reader Disclosure  Reader Disclosure

                 Improve the quality of your communications to members by using Member and Campaign Refinery! Every click should resonate with your members and see engagement increase. Learn more about practical strategies and the best methods.        

Contents                                       Toggle

•            Introducing the Member Campaign Refinery Integration
•              The Mechanics Seamless Synchronization
•              The Benefits Precision and Personalization
•              Let's Get Set Up (It's Easy!)
•              3 Ways to Supercharge Member Communications Using Member and Campaign Refinery
•            The Power Of Email Segmentation A Black Friday Case Study
•              Strategy Overview
• 1. Non-Customers Show and Tell
• 2. Past Customers Look What’s New
• 3. Existing Lower-Tiered Customers Sweet Upgrade Deal
• 4. Top-Tier Customers More to Love
•              Results and Reflections
• Wrapping Up Making the Most of Member and Campaign Refinery for Awesome Member Communications
•              Key Takeaways

Every interaction counts. This is as valid for your online membership as it is in your grocery department.

How you interact with your clients (and whether you interact with them at all) is crucial to the level of engagement, loyalty and their likelihood to decide to invest more in your offerings and services.

When a user joins using their email address, you will have a the possibility of having a straight line of communication that has the potential to grow that connection and guarantee an higher lifetime customer value.

With this member, Campaign Refinery integration You can tap into that potential with p ersonalized, targeted messaging.

Learn how segmented marketing in email allowed one company to achieve a 30% increase in sales during the Black Friday campaign.

Additionally, I'll provide additional scenarios where you can use an email integration with Member for efficient and precise Member communications.

By the end of this blog, you'll be able to use email segments to increase sales, upgrade and increase engagement of your members.

From the initial click to the lasting impact, orchestrate a journey of engagement and development for every participant. Tune up, and let's start today!

Introducing the Member Campaign Refinery Integration

The Mechanics: Seamless Synchronization

The basic idea behind this integration enables you to based on a variety of user actions that are recorded in Member.

This is the complete list of actions that can trigger an add or remove tag automation in Campaign Refinery:

• added: When a member becomes a member or is added to the level of membership.
• Refused:When a member stops or cancels payments to the level of their membership and does not longer have access to protected content.
• Uncanceled:When a member rejoins an account after cancelling, or after a successful bill rebilling transaction after it was annulled.
• Expired: When a member's membership expires after the trial period or once-off payment.
• ExpiredWhen the member joins an account by renewing their membership prior to expiration.

Every one of these events can cause specific automations. It's not just about tracking the movements of members, but also being able to respond in the most relevant method that's possible.

The Advantages: Precision and Personalization

        What does this mean to your communications with members? Precision. Personalization. Impact.

When you segment your recipients based on these automatic tags, your emails are able to reach close to the point. Instead of just broadcasting data, you're engaging in an exchange that is that is tailored to each member's particular experience and requirements.

Let's Setup (It's easy!)

Active The Integration

Activating this integration is a piece of pie. From your WordPress dashboard, go to Member > Setup > Integrations Mail Providers > Campaign Refinery.

When the dialog box appears you can click on the slider and enable Campaign Refinery.

Copy the Campaign Refinery API Key from your Campaign Refinery account and you're ready! Two powerful tools, now connected and ready for action!

Leveraging Tags Leveraging Tags: Automated Engagement

Here's where it gets exciting. From Your Campaign Refinery account, you create tags that categorize members based on their actions within the Member.

If they're signing up to a brand new level, cancelling their subscription and returning following an absence, every action is assigned a specific tag. This setup allows for incredibly precise and powerful communication strategies.

Let's say you have 3 members in Member: Bronze Silver, and Gold. You then create 3 corresponding tags within Campaign Refinery so that you could send out emails only to members tagged "Gold", for example.

In this case it's possible to set up automations that include the Bronze tag to Campaign Refinery when a member who joins the Bronze level of your organization, include the Silver tag once they sign up to your Silver level, and so on.

In the same way, you are able to automatically eliminatethese tags when a member is unable to paytheir payments and ends their membership.

If you are in this situation, you can also adda the new "Cancelled" tag to Campaign Refinery to target these previous members for a re-engagement campaign.

We'll look at these scenarios with greater depth in the near future.

The Goal: Achieved Targeted Communication

With these tags in place with these tags, communication options can be endless. You can reach out to members who've recently cancelled using messages that are specifically tailored to draw members back or push the members at a lower level with compelling reasons to upgrade.

It's about having a conversation which is intimate and relevant to each member's experience.

"The Big Picture: Beyond the Click

This integration is much more than a technical setup; it's an effective strategy to establish connections with your customers.

Be sure to check back as we go deep into ways to utilize these features to do more than simply communicate, but also communicate with your friends in the way that is truly important.

3 ways to boost Member Communication Using Member and Campaign Refinery

Now that we've set the scene by introducing this Member and Campaign Refinery integration, let's examine the ways you can make use of this powerful combo to enhance your member communications.

1. Encouraging Upgrades for Lower-Level Members

        Direct Approach to Updates:        

Use the tagging system to recognize members who are at lower levels, like "Bronze". Then, craft and send personalized messages highlighting advantages of higher tiers.

It is possible to showcase benefits exclusive to you and testimonials or even glimpses of what the "Silver" as well as "Gold" levels offer. It's all about creating a visual of what's missing, and convincing them to upgrade.

Result-Driven Communication:
       Focus on the results as well as the experience of the upgrade process. Discuss success stories and cases of people who have moved up and seen tangible advantages. This approach turns abstract perks into actual results, making upgrading more attractive.

2. Reengaging Members Who Cancel

        Targeted Reengagement Campaigns:        

In the event that a customer cancels the account, it will automatically mark them as "Cancelled" and then launch an individualized reengagement program.

This program can focus on their likely reasons for quitting, offer special incentives to re-join or inform them of updates or new content which could rekindle their enthusiasm.

        Personalized Following-Ups:        

Send a personalized message that shows understanding and value of their participation. Sometimes, sending a short email seeking feedback or offering assistance can lead to engage them again.

3. Cross-Selling to Product Purchasers

        Identifying Purchasing Patterns:        

The creation of a community, not A Customer Base

Each strategy is different from traditional communications for members. These are all about forming a family where every member feels heard and valued.

Be sure to provide information that is beneficial to them. It increases their confidence in your product and improves their experience.

The power of Email Segmentation: A Black Friday Case Study

We'll look at the way one company hit the mark with the Black Friday campaign, boosting sales by a staggering 300% through smart email segmentation. This story is a great example of what you can achieve when you have your member communication exactly right.

Strategy Overview

The brand was creative and divided its audience into four distinct groups: non-customers, past customers and existing customers who are lower-tiered and the top-tier customers. Each of the groups received emails designed especially for them, based on the unique nature of their relationship to the company.

1. Non-Customers"Show and Tell"

In case you haven't yet purchased something yet, the company offered a red carpet. They presented the top features about their offerings, along with glowing customer reviews. It was the idea to convert interest into clicks and clicks into sales.

The company also launched a contest on Raffle Press to boost participation and encourage social share of their Black Friday offer.

2. Past Customers: Look What's New

Past customers got a nudge on the new cool improvements and new features. The goal was to reignite their interest and bring customers back to the fold.

3. Existing Lower-Tiered Customers: Sweet Upgrade Deal

The company made an appealing deal to customers in lower tiers that they could upgrade to a more expensive plan for less than the price for renewing the existing plan. This was an effective way to highlight the benefits of higher-tier plans to customers.

4. High-end Customers: More to Love

For the loyal top-tier customers the focus was on cross-selling. The company recommended products that were a perfect complement to the existing products they had, making sure these suggestions brought real value to the already existing investment.

Reflections and Results

The targeted, thoughtful strategy resulted in a significant increase in sales. Sales, engagement, conversions - everything went up. Everyone felt that the brand was talking directly to them, which is a big win in the world of marketing.

This Black Friday success story is a testimony to the wonder of ensuring your email's segmentation just right. By truly understanding different customer wants and needs, as well as speaking their language This brand experienced some remarkable results.

Closing Up The Best of the Member and Campaign Refinery for Awesome Member Communications

Throughout the course of this article, we've witnessed how combining Member and Campaign Refinery really steps up your member communications, bringing new and innovative ways to connecting with your audience.

By blending the robust capabilities of Member along with the dynamic email capabilities of Campaign Refinery, you have the potential to revolutionize your member engagement strategies.

Key Takeaways:

• Tailored Communication:With automated tagging and segmentation, you can be sure that each email you send is relevant and personalized, deeply resonating with each member's unique journey.
  
• Enhanced Engagement: Re-energizing members who have been in the past to enticing current ones to upgrade or explore new products, this integration lets you create important connections that will drive the growth and loyalty of your members.
  
• Measureable Results:The successes of the stories, such as those in the Black Friday campaign case study, demonstrate the tangible impact of well-executed and segmented marketing strategies.

If you've got thoughts or experiences to share regarding communication with members, or if you're excited about the possibilities, drop a comment here. We are always interested in hearing from our readers!

Don't forget to sign up to get more helpful tips and tricks on membership site management and marketing strategies be sure to join our blog. Stay tuned, stay informed and continue to grow as a community.

We wish you the best in creating a thriving and engaged community!

Have you found this blog helpful? Follow our blog via Twitter, Facebook, YouTube, and LinkedIn for more tips and top practices for making the most of your membership website.

There is also...

Leave an Reply Refuse to reply                                                   Comment                                                       Please enter your name, username or email address to comment                                            Use your email address to make a post                                            Enter your website URL (optional)

D

Recent Posts

"We've tried a couple of other membership tools that were part of packages that we'd put our money into. However, none of them can compete with the Member. I'm sure there's plenty of amazing things that users have built through time. But when it comes to customizing, if you are using WordPress it's impossible to do this. Obviously, I'm super biased, however we've earned millions through this software."

Tristan Truscott                        Satori Method                                                                                                                                     I've added Member] to the top of my choices for those. The new Member is a mighty package! The price of Member is a great bargain.

Chris Lema                        LiquidWeb                                                                                                                                     Member integrates with the tools I use TODAY. They're also eager to work with new the new tools coming out. It's amazing how they do this. If I was going to buy the membership plugin of today... I would go with Member. I'd choose Membership.

Adam Preiser                        WPCrafter