Interviews and news

The Person Who Started This Business Turned From an idea that was destined to fail into a $700,000. business

Aug 29, 2024

Cassandra Aarssen, founder of Clutterbug is a self-employed business personality who is a motivator. It's what really means by the saying "do what you enjoy doing and you'll make the income." Clutterbug has helped many families around the globe.

This blog delved into the slow-burn of Cassandra's fifteen-year-old-in-the-making story that has inspired people all over the world. We'll explore how her passion-turned-hobby-turned-business didn't see any profit for the first five years, and then how she made more money in one year than she would've made working a normal job for 10 years.

"Being being able to pursue your goals from the privacy of your home, with children to rear and earning earnings is a real blessing and my goal was to aid other families get similar outcomes. "

In her article, she outlines the strategies in which perseverance and determination were crucial to her success in getting her goal of obtaining her dream job.

Discover what transpired to her. Cassandra created her own money with her love of money:

She found her niche

Clutterbug comes from Cassandra trying to manage her position as a "super slob" that was battling the overwhelming quantity of clutter. She finally decided that enough was enough, and decided to get rid of the clutter that consumed her precious time. An ember of excitement ignited when Cassandra became aware of the benefits of having your home clean. She wanted to help people who believe they're not progressing enough in maintaining their homes working part-time.

Cassandra spoke about how the expansion of her company was an inevitable progression. Her passion for her business was so inspired through her personal experiences and that she chose to pursue her passion in the right direction She made the decision to help her family as well as acquaintances. The result was that clients came who came to her. This eventually led to the creation of a company that assists clients organize their lives and helps people focus on what they are doing that is important to them.

When asked how she got not to be sought-after due of her talent, Cassandra laughed and said she did not think about it in any way. This was due to her desire to aid people with clearing their homes of clutter. Her enthusiasm for organization was the basis for her business success. Would you like to hear her answer?

Cassandra declared that the motive for her success was very simple:

"Be honest and sincere when you interact with clients. Being true to yourself will make you your self-proclaimed advocate."

Before the popularity of her online workshops and courses They are merely an element of her business. Cassandra spent years trying to create an internet-based community the people who follow her. She stated that she was operating with the belief that "I would like to assist other people"," making content in order to improve the lives of people. She has also built an engaged and committed following of people.

Cassandra's passion and dedication is going to ensure the sustainability of her business and the community in which she works. Her story is an excellent illustration of the fact that when you do something that you like, results are sure to come!

Her strategy for creating content is simple

Cassandra's love for organizing began around 15 years ago. In the past ten years, she's created her own business that has been profitable by offering guidance as well as sharing details to the general public regarding her work. Asked about the way she produces material, Cassandra stated that she's utilized the same approach for years.

     Her trick to create content is to ensure it is make sense.

By adding value consistently, Cassandra created a following all through her existence. The creation of content, regardless of whether or not it's affordable for the people who purchase it, builds trust and connections. Offering content via sales funnels could be a great way to draw customers, as well as make people feel like they can trust you as a source.

Utilizing content that is free, such as guides, books, or even printed guides that provide valuable advice could make a difference in people's lives. If it's the perfect time to inquire "hey are you interested in more details? There are courses available online you can learn from," you will experience an extremely large conversion rate because the majority of customers trust your content.

Cassandra creates frequently her YouTube videos and podcasts. She then reuses her podcasts and video clips to make Instagram reels, along with TikTok. When she's using different social media platforms to promote her business, she says that she's not caught up in keeping up with the latest social media trends. It can be exhausting to keep up with the latest trends. If you keep doing it for a long time, it can be something you've not enjoyed at all.

Her main message that she wanted to communicate was this:

"Make things you enjoy making. Create content you enjoy watching."

It's very easy to get lost by math. Cassandra claims that she's in contact with a lot of people who have several followers within her area who make less than her due because her subscribers and followers do not possess the same amount of dollars... The public that is active.

The aim is to keep the production of content as simple as possible.

The most crucial tip she gives to people who are trying to make online content is to never think of perfectionists regardless of whether or not your content is shoddy or bad content. Just put the content to the internet. Don't wait to have the perfect strategy before purchasing high-end equipment. The most effective way to become better is to work consistently. Her experience has led her to meet several of the most successful creators, who have invested only a small amount of time as well as money in their works.

The woman's posture is not changing.

If asked about the process for creating content Cassandra said the key is consistency.

There is no obligation to her and she has pledged that she will post at least one YouTube video or audio every week. The quantity of YouTube videos and podcasts that she uploads is showing steady and growing increase. Cassandra does not plan out her content beforehand and is affected by the mood she's in at the present. This could be one of the reasons which has lead her fans to believe she is authentic and genuine.

She has not seen viral videos or sudden successes, something some creators would like to see (although it's rarely the case, and it can happen in the long term). Her consistent and steady process is rewarded with a loyal and loyal viewership that is an integral component of her program over many decades.

A factor Cassandra really is thrilled is that it shows her effort to help others are being appreciated. It's the Clutterbug test which helps individuals identify their own unique organization way of life. More than four million completed the quiz over the past five years.

Cassandra's tips: "If you're persistent and keep working and keep going, the product will be worthwhile when you've achieved."

To reach people who are interested, take on the attitude of "I am completely in love with this, and I'm eager to share this to you." If you're willing to get your name onto the map every whenever you can create videos you enjoy and like and appreciate, you'll be succeeding in establishing a following of fans. The best part about it that they'll be eager to aid you in solving your problems since you already are their advocate.

The online course was developed by an instructor.

Cassandra recognized she was aware that YouTube podcasts along with other similar types of content on social media websites were not "to-the-point" and focused on entertainment. The idea was to design something that was more specific and made a more impact. A course online could help bring her company up to the next stage.

"There's something distinctive about an online course that's equivalent to working with students one-on-one as or with one particular person, and instructing students on how to make changes in their lives" she adds.

Cassandra developed an online course featuring ebooks, videos and with printed materials. Students learned how to declutter and organize. When the course is completed, the instructor will be able to certify students as a professional in organization. They can then begin their business they wish to establish without hesitation. More than 5000 individuals have created companies of their own taking her classes. While this isn't an industry that's controlled, the possession of a certification could be a key aspect in trying or trying your hand at.

Cassandra might have the opportunity to provide her courses on the internet due to a straightforward system that integrates and runs the web page that people use for landing on, as well with checkout and sales pages for the students. It was also fun to provide no-cost classes, and to set the prices for courses the instructor designed. The instructor suggested that the landing page features could be added to her website, and then linked to the pages of her classes.

A process for making an online course is something you'll be able to design for once and never consider it again for quite a long time. Cassandra has the opportunity to pursue other pursuits (for example, she has is currently employed as an emergency response worker!) since she is earning ongoing income that isn't dependent on any other source and could guarantee her steady income all through the course of her career.

Her classes were promoted in a the natural way

The reasons Cassandra has a large following in her online course isn't because of bizarre strategies for selling however, it's due to the organic outcomes. The people she is targeting are mostly women aged between 30 and 70. The revenue she generates can be attributed to her network online which she has created.

But, Cassandra said that the best tool she could use for managing her business was an electronic database. It's one of the highest conversion rates and is the sole database you'll have. Her email list currently holds around a half million people. She will often decrease the number of subscribers on her list if subscribers aren't interested in having.

Her worth could be determined through her own value system.

Cassandra is viewed as a surprise when she states that she did not earn any income in the first five years. First thing she accomplished was to express her love for the field of management. It was an absolute pleasure which she was able to do without spending cent.

If Cassandra had to make a choice that she wanted to make, she'd choose to follow her passion for the business and turn her passion into a successful venture in the past. Cassandra admitted that in the years she was unable to sell her products to clients as well as earn money from the services she provided.

The experiences she had taught her showed that offering the services provided by her company without charge was unwise since she was not earning any cash. However, customers did not treat the advice with the same respect. Cassandra had the greatest impact in the followers of her business when people started paying for her services, in order to get the information they required in order to make their lives more relaxed.

"Something remarkable happens during the exchange of dollars. It makes people motivated to make a decision to alter the way they conduct their lives. "

The day Cassandra began her first class online and spent just $ 24 on the course. It earned over $100,000 in the year when she launched her first course online. The person who created the course said in the beginning that it was the largest amount of money she's made in one year. The experience blew her mind and changed how she thought about her business generally. Following that, her pastime turned into a profitable business which made profits!

The most difficult part was to comprehend the importance of her research in the first place, before she put it into use. It was her first course online that cost $24 for it, but she noticed that the class was not being taken with the same excitement and dedication to the subject as she imagined it would be. She decided to increase the cost by $150, taking into account the effort required to finish the course the time and effort required, and also the technology used as well as the certification of the program. They were more expensive than she anticipated they would have been.

What is the most remarkable thing? Many more people have purchased her classes on the internet.

When Cassandra started to recognize her abilities and abilities, a lot of individuals believed that it was an easily-attainable program. Many considered the program to be beneficial, too. Apart from earning more her salary, she was in a position to assist many others.

Her efforts have resulted in an active and vibrant community

Cassandra's Clutterbug idea is that there's not a universally suitable solution to all. By using this approach, she created an active community of artists with a variety of options to express herself.

Students have taken the online courses and are now participating in the courses that the community and group offer. The first class "Organizing Professional" she doesn't offer another sale. However, in the next class "Take your beloved home back" it is possible to renew one-time fee of just $10 for joining the community. This is proven to be extremely effective. Two of her courses complement one another and she's looking at the possibility of a membership program in the near future.

A few of her customers have paid memberships. However, Cassandra is able to find the right balance of paying for content and courses. Her team also makes sure that the customers are engaged and involved. Her goal is to give the most value for everyone.

The main focus was on how to conduct herself herself.

Cassandra shares a deep passion in her work and one of the most satisfying moments in her every day is observing her fans their feedback on the ways she has influenced the way people live their lives to be better outcomes.

Creation of content should concentrate on educating others and encouraging them to do the same. Once you're done with your project and it's finished, you'll help fellow students who are in the background. Cassandra is aware she'll never grow tired of turning her love for business into a company that is profitable.

"You do not have to improve the skills you have developed to increase their efficacy. It is among the most rewarding professions because it lets you experience each day something completely new."

Lessons learned from Cassandra will be useful to course creators in the future It's not a good idea to think about the way you use for creating. It is essential to keep the passion and excitement for the job that you're performing.

Are you willing to jump into the online world of learning? You can start for free right now.

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