The Parisian Classic: Now Online thanks to

Oct 12, 2022

In the 18th district of Paris lies in the 18th arrondissement of Paris is Marche Saint-Pierre. It is famous for its long history in French textiles, it is where crucial choices are taken for the coming year in fashion furniture, upholstery, bedding and many more. It's where locals, tourists as well as professionals from the field go to see new trends along with the timeless styles in style. You can catch a glimpse of a famed designer walking on the streets as you mix with a crowd of enthusiasts looking for the ideal new style.

Since 1990, it's the place to discover in the 1990s, you can also find Lionel, a company founded by Houri Lionel specializing in wholesale and semi-wholesale fabrics. Four magasins that are French for shops - in the St. Pierre market alone, Tissus Lionel is a steadfast presence within Parisian textiles.

In the year 2017, Tissus Lionel sought to increase their reach in the world of textiles through bringing their retail services on the internet. Now, their success is evident with partners like Disneyland Paris, Lido de Paris and the world-renowned Opera National de Paris.

list of partners with logos

Not far from the historic St. Vincent de Paul cathedral, and just a few kilometers away from the Arc de Triomphe, you'll find another location Their first shop, specializing in hobbyist textiles to be used for entertainment and art.

selling to Paris and beyond: Increasing sales with the growth of

Tissus Lionel depended on their stellar word-of mouth image and sales in person for more than 20 years. The company was founded in 2012 and created an HTML-based website that was simple. By 2016, patrons could browse through their catalog on the internet and phone to place orders by phone.

The company's goal was to be the top supplier of quality fabric online at an unbeatable price. They collaborated with an agency on an all-encompassing ecommerce system and was launched with over 900 fabrics.

Then they joined forces with noted creator Julien Gerardin to build something that would keep pace with the constantly evolving world of ecommerce and scale according to Tissus Lionel's growing needs and future vision.

The result was TissusLionel.com which is a responsive ecommerce site capable of meeting the needs of both individual as well as professional customers.

In their shops, you'll find wholesale fabrics - from jersey and cotton to felt and leather, as well as waterproof alternatives along with other options - that span an array of interests and budgets.

dropdown menu with a variety of category links

Overall, Tissus Lionel now lists more than 4500 SKUs available on their site.

Choosing an ecommerce platform

Tissus Lionel invested a great deal of effort and thought into selecting the best e-commerce platform. The team evaluated a number of content management systems (CMSs) before arriving at a decision.

With a world-renowned reputation, the platform had to be able to accommodate their current business and provide the capacity to grow. With over a million SKUs and products, the website needed to be built upon an established foundation to serve as the foundation for the creator.

mockup of the Tissus Lionel site

Utilizing the appropriate equipment

With extensions a key draw for users , Tissus Lionel uses several on their website. To pay, they utilize Viva Wallet - a popular payment system for European merchants as well as PayPal.

Additionally, they utilize Cubyn to handle logistics management, though an API integration specific to Cubyn is required.

Viva Wallet

Viva Wallet solves these issues and is the reason why retailers are finding it to be so beneficial.

Tissus Lionel found out about Viva Wallet through the recommendation of a neighboring merchant - an indication of the value and effectiveness of the service. Tissus Lionel has now listed it as the most useful of their instruments.

Outside of the personal recommendation, Tissus Lionel chose to use Viva Wallet because of the numerous payment options and the capability to connect transactions made online to their physical locations.

At their retail stores Tissus Lionel is pleased with the latest technology of payment terminals. On their website, Tissus Lionel is thrilled that they can take payments straight from the page of orders.

  "The Viva Wallet implementation was ultra-fast," says Tissus Lionel Web Ecommerce Project Manager, Gerardin Julien. "Our conversion rate went up by over 2% and our conversion funnel was reduced by one step."

Tissus Lionel claims that they've not experienced a single issue in the time since the beginning of making use of Viva Wallet. Julien has also said that "the setup process is one of the simplest we've ever encountered when compared with other payment options including Stripe, PayBox, and PayPal."

A website that they're proud to be associated with

Tissus Lionel's standards for excellence is the key to their continued growth. It's no exception for their website. In the announcement on their site the company walks users through the innovations they're most proud of.

This includes one-click registration through the already existing Facebook and Google profiles as well as enhanced security measures track orders and features for wishlists as well as the possibility of requesting sample items, local delivery at no cost, and more.

Software like Viva Wallet make financial management simpler for staff, while also providing seamless options for customers. The result is the efficiency of operations and an increased efficiency in conversion.

A trip to Paris may not be on your radar however, with this Tissus Lionel ecommerce site - built with and WordPress You can get into one of the most famous textile firms in the world at the convenience of your home.

Check out their website in action at TissusLionel.com.