The Landing Pages for Courses How to Increase Conversion Rates
Online classes are a huge business. The ease of access and convenience offered by online learning has led to many individuals are turning to the option as a method to bolster their skills. It doesn't matter if it's a corporate training program or someone who is seeking to master a new skills, these online courses have gained immense popularity.
What ever the reason regardless of the subject page is for, the course landing pages need to meet the standards. We'll look at what an effective landing page ought to be performing and how you can incorporate into yours for best result. Okay, let's begin learning.
Skip ahead:
- What does an e-commerce landing page accomplish?
- Excellent headline
- Subtitling helpful
- Description in detail
- Design elements
- CTA
- Landing page lift-off
What does a landing page do?
Course landing pages are similar to shop windows. What do they must include. First, it must look attractive. Color combinations that are pleasing and careful placement of items so that they can be arranged in a harmonious manner can have an impact on the eyes of the client.
A feeling of storytelling, providing usage context for the products displayed, or use of teasers, giving hints at the glories of what's inside. These can be extremely effective.
That's what shop windows are. But that's, of course also landing pages. They're basically similar. A casual web user clicking in is much more likely to see their attention ensnared by an ad that employs methods similar to these.
There's one significant difference that is significant between bricks and mortar customers who visit a store and those who use the internet.
What is the way that a customer will access your website in the first place Most likely, due to the SEO you employed to draw them in. Maybe you even went through the effort to use an attractive domain extension (like buying a .ai domain to create the landing pages of a course using artificial intelligence).
So, unlike the passer-by walking by the person visiting your website will already be somewhat inclined to know more about what you offer. Once they've been near, websites have one primary job: to get the already curious person to move on.
For page landing pages for courses, the second step is signing up for an online course. So, the website's landing page should push the customer towards this step. Through breaking down these three strategies that we've talked about into small but important elements, we can achieve this.
Great headline
There should be a hero area and a headline that has dramatic content, in addition to being descriptive enough to give a distilled idea of the product you are selling. The landing page should also utilize language that is a hit with your intended audience (this factor has to continue throughout your whole design: it is essential to design an online landing page that can resonate with the person you are trying to sell it to).
Here's an excellent example.
Screenshot from liveoffyourpassion.com
It's big, it's big, and it's evocative. It emphasizes the keyword passion. This will greatly influence those that visit the site when they ought to be working on their mundane job, and often pondering other and more rewarding options for earning money.
The headline is effective since it focuses on the outcome. It's like a wormhole taking the reader from an environment where everything is somewhat less than exciting to a completely different place where thrills and joy are guaranteed.
What are the steps to get there? That's where the subtitle comes in.
Helpful subtitling
So, the headline's focussed on the effects. The next step is to provide information that provides more description of the course you're giving. In this example the description reads: "It's a step by step guide to find and do things you're passionate about, with a guarantee'. No, it doesn't need to have masses of detail. Just make the headline clear a little so the visitor is in no doubt what it is that your website is about.
This is a different example because it gives the reader an idea of what the main purpose of the website is, without going into too much detail. (Although it is true that the sentence should probably be shorter. )
Screenshot from fitnessblender.com
Incidentally, this kind of subtitling is crucial, not just for course landing pages. It's also what makes product pages work. There has to exist a link between the headline and the substance of the text, no matter what it sells, and from a predictions manual to an automated dialer. Subtitling is the way to do this.
Detailed description
So, the visitor is looking to know more. This is where you go into a level of detail regarding what your course is all about. We're talking about a 'level of detail'. Exactly how much detail will be determined a great amount by the demographic you are targeting.
If you're trying to speak with professionals seeking fast answers to any problem they might face, you must be prompt about telling them what you offer. Make use of bullet points and simple words to explain exactly what you do and without putting anyone off.
Or, if your demographic is likely to spend a bit longer to spend reading, you could go a little more detailed. Even with the most leisure-rich demographic Don't get too detailed and you'll be able to repel people from reading through overwhelming them with details. Keep in mind that you are able to put the fine print down on the next page. The landing page is all about broad strokes.
As an example, suppose you've created a fantastic online 'Cooking for Beginners' course. When it comes to your course description you'll of course want to discuss how your class provides excellent tutorials and tips, but you'll also want to highlight what the students can gain from it by taking the course, like being able to prepare 7 simple, inexpensive meals and basic ways to prepare food and store it.
This has the advantage of not only showing what the course taker will be skilled at, but also detailing the subjects that the course will cover. It is similar to demonstrating how a product improves lives without going into excessive detail concerning the origins and construction, or any other details.
Design elements
We've been focused on focusing primarily on the words. As important as the wording is the appearance and feel of the page. Like the design elements in the window of the shop it is essential to include something aesthetic to your website to be able to create the best result. Let's break this down further.
Font
Clearness and distinctness are the watchwords in this case. A font can have a powerful impact but may be difficult to read.
Take a moment to think about what image you want to convey. Is it sober authority? An unfussy font like Helvetica or similar will be one of the areas you'll want to consider. For financial purposes as an example, such as an opportunity to improve your skills in generating leads for insurance You'll need a reassuringly solid font devoid of arty flourishes.
In contrast If your subject involves more craft and arts, an alphabet that resembles needlepoint might be a good option.
Do not overlook the importance of selecting a expression or word in a different font for extra impact.
Screenshot from kimgarst.com
It's a stunning display of bold handwriting red. It's a corporate color that finds resonances within the logo, CTA boxes along with Ms. Garst's glasses as well as her top. You might be thinking to yourself that this is a finance website, why shouldn't the focus be on an authoritative, heavy font?
Well spotted. This site is a bit different in that the designer is thinking about the people interested in dabbling in online earning money, but aren't necessarily in the big world of online gaming. For these people, fun and accessibility are key features of the course that they want to advertise. This underscores the importance of knowing the demographics of your target audience on the landing page.
Colors
Already we've discussed the power a striking usage of red could have. Color is undoubtedly massively important when it comes to catching the eyes and making a statement. There's a myriad of traits that colors are designed to symbolize in marketing however, we're not able to go into all this here.
It's enough to say that colors can be potent, but don't do it too much. Colors are all about context. The red above would not look nearly so good against a brown background, for instance. This is why we're mentioning another factor. Be sure to include plenty of white space. It's the canvas that lets your image make a statement.
CTA
Image from wordsream.com
However (and the same is true of designing landing pages) do not sacrifice your the clarity of your message for cute. If you've thought of a an expression that you'd like to be awarded a rosette for breathtaking wit but which others struggle to comprehend it, you're better off keeping it for your own journal. It doesn't matter what area your course webpage covers such as mastering macrame or mainframe modernization.
Page lift-off landing
The realm of website design can be a huge field to understand around and landing pages are essential that they comprise a significant area. Hopefully, we've given you enough ideas to get started on creating your landing pages for courses the best they can be.
If you're not sure, keep your eyes on the two C's of credibility: and clarity. The page must make an impression, but it should also be clear. If you are able to blend both of these, your course landing pages are bound to get a lot of attention.