The guide for marketers to Interactive videos for questions

Nov 18, 2022

An interactive video quiz could be the most effective device in the video marketer's arsenal to engage the audience.

At the end of the day, video content keeps viewers engaged with video-related content to increase their memory of what they've seen as well as increasing the worth of your service.

Are you unsure of how to make use of the potential video games for teaching your employees  and sell more? This guide can help. this article. In this article, we'll discuss the need for an online test, the meaning behind it is and the best way to use it, and how to create one from scratch using .

What you'll be learning

  1.       What's the video test?
  2.       4 ways you can use interactive video quizzes
  3.       How do you create an interactive test with
  4.       Pop (video) quiz

What's a quiz on video?

Viewers can easily choose between answers to the questions you pose or even skip ones they're not ready to tackle on their own. Based on the type of question you've designed the video should:

  • Continue reading the piece when the user has replied to your inquiry.
  • extend into a brand new section according to the choice that the user selects

If you're in any way, creating a video quiz (psst! You can easily create an interactive test- we'll explain how in a minute) provides a range of advantages, including:

  • Better viewer engagement. Instead of engaging only with your video content to hit the pause button only to leave, quizzes on video allow viewers to engage by the videos they're seeing by sharing their answers to the questions you've put out in a well-planned way.
  • Gathering feedback from users. While using video to teach your viewers, you should take advantage of their feedback and gather. You can include a simple 'yes no' or 'multiple-choice form questionnaire at the conclusion to the film. After that, ask viewers on how effective the video is.
  • Enhances audience segmentation. Based on the selections made by people in the video tests, divide your participants into groups which have certain traits. Use the data you gather to target your audiences by using relevant marketing materials.

There are four ways you can make use of videos that are interactive to test your knowledge

1. Give relevant, relevant material

Use video-based tests to help users to determine what material will best meet the needs of their students, and what products are most suitable for their needs.

2. Get customer feedback

Asking for opinions of viewers about the new offerings of your brand and inviting them to let you know their feelings about how satisfied they are with the services you offer or your videos with educational content can be a great way to gather feedback.

What's the most exciting thing about it? It is possible to collect feedback from customers regarding your products as well. Make and distribute short videos about the concept (based on feedback from customers, such as suggestions for new options to your SaaS software , or an alternative pricing model) and ask viewers to share their thoughts on their feelings about this idea.

3. Be cognizant of your audience's preferences.

This can be a great scenario for video quiz course designers and marketers who are providing education content. It is also possible for businesses to utilize the videos to test the comprehension of employees as they send out annually scheduled courses (think DEI, IT or cyber security security classes that the vast majority of firms need to offer their employees).

The video example for a quiz created by the Radisson Hotel Group shows how they incorporate tests in their education for hotel employees on providing excellent customer service.

4. Help make learning easier to access

Sharing complex information is never straightforward. However, reducing it to provide an enjoyable experience using videos is a fantastic method of making things easier to comprehend.

Furthermore, you can make your quiz more rewarding to keep your audience engaged more effectively. As an example, this EMS Interactive Training Video gives every participant points for responding to answers that they give:

How do you create an interactive quiz by using video?

In order to begin, you'll require:

  • A account that is running the Interactive Add-on installed
  • A video that is already in use or recently uploaded footage can be interactive
  • The following list of issues and possible solutions which you'd like to quiz your viewer on.

What can you do to create a video-based quiz in just seven steps

  1. It's possible to include the hotspot feature or overlays in your video. You can create quiz questions in your video , by having hotspots pop up at a specific moment in the video or having an overlay show up at a certain time during the video. This is an illustration
  1. To create, edit or categorize your queries make sure you go for the " Question manager"by including any hotspot or overlay element. After you've made your query in the Question Manager, you can later add additional hotspots as well as elements to give you the answers to your queries.
  2. The Question manager is the place to add either edit or delete questions to link back to your hotspot, as well as overlay elements. The drop-down menu to select a question and make the appropriate decision.
  3. Fill in the answers with all details including the score and then check to see whether your answers are accurate. Once you've completed all the information, click to add your data to the button to include your details in the hyperlink to save your data on the hotspot.
  4. Repetition the above steps for all other hotspots and overlays related to the same problem. Be sure to make sure that at least one is an accurate answer to ensure that you are able to track your performance on the quiz.
  5. After you've completed your video, you are able to use your resultselement inside the Overlay Editor to show the result to viewers in real time.
  6. View and download your test as a video!

Pop (video) quiz

Just kidding!

The end result is that videos are a great way to engage and inform your audience better whether that's staff members or customers you've targeted. Utilize the knowledge gained from tests to learn more about the needs of consumers, simplify complicated information into a fun way, and create a memorable experience for potential customers by using innovative ways.

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