The Game Localization Experience Story Four-fold Revenue Growth for South Korea -

Out of the Park Developmentsquadrupled revenues in South Korea -- the fourth largest market for video games worldwidein part by bringing its benchmark game into Korean.

I talked to Richard Grisham, ex-COO at Out of the Park and the current Director of Business Development at Com2Us which is an Korean development firm that bought Out of the Park in 2020.

Listen to our discussion below to gain insight into:

• How to successfully roll out an appropriate version of the game in your local area?
• Create "microcampaigns" to get a better return on the global marketing effort
• Brand ambassadors, as well as potential employees from your existing customers.

How can we assist you in selling software across the World

Those quadruple sales in South Korea? That's where we can help.

The majority of people around the globe, once a buyer reached the website storefront, Out of the Park experienced an impressive change. But it appears that the Korean version had lower conversion rates than other language -- despite the fact that they released an English-language version the game.

Out of the Park uses the e-commerce checkout feature of Out of the Park. Once a purchaser is ready to checkout the order, the buyer will be directed to an online shopfront, which is run by .

After a couple of meetings together with "s customer service team, they figured out the problem.

"It is obvious that the expectations of the typical Korean client is not pay $40 to purchase the chance to participate. The only thing we do is put the price of the game on the final page that is displayed at the conclusion of checkout," Richard explained.

If Richard added the price of the game before the process of checkout, the conversion rate increased significantly. This is Richard talking about the scenario.

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