The Farmer's Dog won this match thanks to an Emmy-nominated commercial
The team of the Farmer's Dog The Farmer's Dog, the aim for their debut Super Bowl ad was simple to cause viewers to cry. "There was a clause in the advertisement that said that "if we do not make our viewers cry, if when the crowd isn't crying, we've been unsuccessful" stated director Goh Iromoto, the man who brought The Farmer's Dog now-iconic (and Emmy-nominated!) advertising "Forever" to the world of. "I'll never forget that quote. It was an enormous incentive element in my creative work as well in my personal instance, personally."
We had a keen interest to learn more details about the commercial Staff-Pickedit, which was the highest-rated advertisement during the 2023 Super Bowl and has been selected for an Emmy nod (!) We spoke with Goh as well as the team behind the campaign, The Farmer's Dog, to find out more about their amazing collaboration process as well as their comprehensive outline of the brief with the dogs which served as the inspiration for the campaign. Check out the video for key takeaways. You can also watch the whole conversation here.
| Name for the Project | "Forever""Forever" Farmer's Dog |
| Participants |
Teressa Iezzi, Director of Content and Creative
Sophie Forman, Director of Brand Design |
| The goals of the Campaign |
Teressa and Sophie decided to design an advertisement that was able to represent their slogan for the company "Long live the Dogs."
Historically, the company had concentrated its advertisements on small elements of their products. However, Teressa and Sophie realized that the Q1 campaign needed to define its mission -that of assisting dogs to live longer, happier and healthier lives to life using a new approach. |
| Goals |
• Bring the purpose of Farmer's Dog and its rallying cry by using an engaging, creative way
Create an emotional narrative which goes beyond the specifications of the item. |
| Timeline |
The entire campaign took four months from start to finish when it was running, with the breakdown of the production is as follows:
Octobre November | Goh pitches with the team December | Shoot January | Post-production February |
| Resources | The Farmer's Dog team worked incredibly in tandem with Goh in the creation of the final product. Goh was director of the creative direction and was the director of the project, as well in Teressa and Sophie had a major role in the design of the idea. They were closely involved throughout the process of development from beginning to end. |
| Principle to Takeaways |
• Put money in your short
The story is the most important aspect to be focused on, rather than the final product. * Great work deserves great promotion |
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