The Farmer's Dog led the way with an Emmy-nominated commercial
Staff at the Farmer's Dog The goal of the first Super Bowl ad was simple which was to make people to cry. "There was a phrase in the brief that basically read "if we fail to get our fans to cry, it's a failure." Filmmaker Goh Iromoto was instrumental in bringing The Farmer's Dog now-iconic (and Emmy-nominated!) advertisement "Forever" into existence. "I'll always recall the phrase. It was a tremendous motivational factor, both creatively as well as to me."
We wanted to learn more about the commercial Staff-Picked, which was the top-rated advertisement of 2023's Super Bowl and has received the Emmy award (!) We sat down with Goh as well as the creative team from The Farmer's Dog to find out more about their amazing collaboration process, their detailed outline, and even The dog who served as the concept for the commercial. Check out the key points of the episode. Also, you can watch the entire conversation below.
| Project name | "Forever""Forever" Farmer's Dog |
| Participants |
Teressa Iezzi Director of Content and Creative
Sophie Forman, Director of Brand Design |
| The objectives are the focus of this campaign. |
Teressa and Sophie were looking to design advertisements that would reflect their brand's slogan "Long Live The Dogs."
The company's marketing has traditionally focused its marketing efforts on the more particular aspects that its goods. However, Teressa and Sophie realized that the Q1 advertising campaign had to clearly bring its goal of helping pets live longer and happy, healthy lives in a unique method. |
| Goals |
* Recreate the Farmer's Dog task and rallying cries in a powerful, creative method
Make an emotional and compelling storyline which goes beyond the particulars of the product. |
| Timeline |
The whole campaign took around 4 months from start until the conclusion and the break-down of the manufacturing akin was as follows:
October November | Goh shares his field with the team. December | Shoot January | Post-production February Live! |
| Resource | The Farmer's Dog team worked incredibly close with Goh to create the end outcome. Goh was the creative genius as well as the project's director. Teressa and Sophie played key roles as participants in the development of the concept. They worked together throughout the process of development from start to end. |
| HTML1 The principal to Takeaways |
Make sure you have money to put into your short
• Focus on the story rather than on the products * Great work deserves great promotion |
This article was originally posted this site
Article was posted on here