The dog from the Farmer might be a winner thanks because of the Emmy award-winning commercial
The team responsible for The Farmer's Dog The Farmer's Pet The Farmer's Dog The Farmer's dog, their objective to create their first Super Bowl ad was simple to get viewers crying. "There was a sentence in the script which stated that "if we can't make viewers to cry, we've failed" Director was Goh Iromoto, the man who brought The Farmer's Dog now-iconic (and Emmy-nominated!) commercial "Forever" to the attention of. "I'll always remember the song. It's been a source of inspiration as well as an inspiring source in my personal life." We were interested in learning more details about the spot Staff-Picked, that was the top-rated spot for the 2023 Super Bowl and has been awarded an Emmy nomination (!) We spoke to Goh as well as the rest of creators of The Farmer's Dog to learn more about the details of their amazing collaboration, their exact mission and the dog that was the source of inspiration for the advertising campaign. Learn more about the key elements of the show as well as watch the entire debate on YouTube.
| The codename used to describe the software | "Forever" A.K.A. The Farmer's Dog |
| Participants | Teressa Iezzi Director of Content, as well as the creator Sophie Forman, Director of Brand Design |
| Goals of the Campaign Goals | Teressa and Sophie wanted to create ads that conveyed the message of their business "Long live the dogs." Marketing for the business was focused on the advantages of their products. But, Teressa and Sophie discovered that their Q1 campaign needed to be more specific regarding how it communicates the purpose that the business is to help animals live longer and better lives. This was done in a different way. |
| Goals |
• Relive the Farmer's Dog's role and his rallying call by using a creative and efficient method.
• Tell a story which stimulates your heart and adds to the need for the subject. |
| Timeline |
The entire campaign lasted approximately 4 months from the opening date to closing. The idea behind the campaign was as follows:
September We had a team of experts with us throughout November. December | Shoot January | Post-production February Live! |
| Resources | The Farmer's Dog team worked incredibly working in conjunction along with Goh to produce the expected results. Goh was director of creative and also the coordinator of the project. Teressa and Sophie were key players on creating the idea. Both were involved in the whole process right from the beginning until. |
| Key lessons |
It's essential to make sure you've poured money in the fund.
The narrative is the one and only important aspect that must be considered when evaluating the product. * Great work deserves great promotion |
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