The Dirt on Drip Content
Providing content gets people to visit your site. Content that drips helps keep them at your website.
WHAT'S IN THE INSIDE Toggle
- Why Drip Content May Be Right for Your Site
- Drip content keeps people coming back.
- Drip content helps users stay committed.
- Caution Be smart about how you drip content
- How to Set Up Drip Content on Your Site
- In Summary
Dripping content is a way of making content available to visitors to your site. Users receive content bit by bit or perhaps over a period of a couple of months until they have access to the entire library.
It is also possible to drip certain posts or menu items and require users to browse the items in a specific sequence. In fact, requiring users to provide an email before being permitted to view more of your site could be regarded as content drip.
In this article, we'll give you details on the reasons it might be beneficial to utilize drip content for your site, and we'll show you how to get it set up. Let's do it!
Why Drip Content Might Be the Best to Your Site
Drip content keeps people coming back.
Content that is drip-based typically requires visitors to be more active on your website. As they aren't able to access all the details at one time and they have to keep coming repeatedly.
Let's suppose you create a course. The course is designed to last twenty hours over a five-week time period. However, people take their time and finish the whole course in two days. Since they're done and gone, they don't come back to your site. This could be detrimental to your business.
If they must follow this course in time but they'll be required to visit your site repeatedly. This means you get the chance to get more views, more chances to advertise, and more possibilities to connect with your user.
It's like irrigation of your tomato plant using drip irrigation. Providing all of your content up front to a consumer is like drenching your plant with a fire hose. Although the plant gets the exact amount of water in both cases however, one that is drenched with water will soon end up dying, while the one that is watered slowly over time will thrive.
Drip content is a great way to help users to stay focused.
The drip content makes things easier for the individual user.
A user, for instance, might sign up to an online course with no notion of what they're getting into as far as assimilating the information. After completing a few sections, they may become bored or overwhelmed, and choose to go on.
If you drip content over a period of time, it provides the user bite-sized opportunities to finish a particular portion. In essence, it sets completion dates for them. Small assignments given over the course of time are often less intimidating than a full course. The drip of content gives students the chance to think about the material and helps users to remember it.
If you decide to distribute the content with new details following a sign-up or pays for a special subscription, it will also help build commitment. A user is likely to return because they've spent time, or at least the email addresses of their users, into it.
Caution Take care when you disperse the content
One of the drawbacks is that there's a portion of people who want to finish a course or go through the related material immediately. It could be that they have a specific ability they'd like to learn or information they need to know, and simply cannot wait a few months.
You may have a job that needs to be done in the near future or an accreditation which can be useful immediately. If the nature of your company makes this a concern, you may think about a different approach for dripping. This can be as simple as asking the user to sign up with an email address prior to when they read the remainder of an article on your blog.
The best way to find out how effective drips are for you by experimenting with different methods through your web site.
How to Set Up Drip Content for Your Website
If you decide to drip content, how do you do it?
- Go to WordPress Dashboard Rules.
- Create a new rule by click Add New.
- In accordance with the rules, choose Drip/Expiration.
- Check for Allow button to drip contents.
You'll find a menu of choices to trigger drips of content. You can allow users to access new content right after they register for your site, on an exact date, following they purchase a product from your website, or when they subscribe to a particular subscription from this menu.
The Summary
Drip content can be a fantastic method to ensure that users keep returning for more of the awesome product you have to provide the users.
Remember:
- Drip content can help a user stay on track and increase the number of visitors to your website.
- It can also help users to feel engaged instead of bored or overwhelmed.
- Not everyone likes dripping and having to follow a set schedule. Be aware of your audience and consider how you want to drip contents.
- Drip content by using a plugin like .
Avoid causing harm to your clients by using a hose of fire. Distribute the information they require to allow both of you to prosper.
Have you found success using the drip-content method? Are you still unsure on when to drip content? We'd love to hear from you in the comments below.
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Michelle Carpenter Amy Michelle Carpenter co-owns a 3D printing company known as STEM Garage. She is a national blogger, YA editor, and professional marketer. She also teaches children in China around 4 am in the morning because she thinks its enjoyable.