Interviews and news

The Color of 2023 Head of the Table

Nov 26, 2023

This year's Think in Color Conference is officially finished! We're thankful and honoured to of meeting the amazing women who are BIPOC creators as also pioneers of the field. We'd love to see you confident that at the end of the day you'll feel amazed by the insights of our speakers as well as learn how you can develop a strong web-based community to expand the scope of your business and increase the size your business, with many other things.

A variety of topics were discussed in the forum. We've taken every opportunity to highlight some of the most talked-about topics to be considered. Learn more about what we took away from each of the speakers.

Skip ahead:

Creating Cozy & Collaborative Virtual Communities

Cicely Blain is a specialist in anti-racism and the co-founder of Bakau Consulting. Bakau Consulting

Remote working was not a new concept before COVID-19's invention could be a catalyst for companies to shift towards a digital setting. It meant that firms seeking to establish strong relationships with their clients had to establish customer groups that would benefit from one another. It's difficult to form a group that is similar to an actual one.

In this talk, Cicely Blain shares their experience of establishing an online community known as Living Room. They talked about their plan in creating a welcoming and comfortable environment within the world of online, for the purpose of creating safe and warm communities. They also discussed ways they can make use of technology to satisfy the demands of users.

     The fundamental lessons    

HTML0 Learn about your customers name and the goals they're trying to achieve.

Prior to launching Living Room, Cicely had identify the type of audience they were planning to build this platform. Since their work is rooted in fighting discrimination and racism, Cicely knew that this audience is typically made up of DEI experts, Consultants DEI specialists, and HR professionals doing similar tasks.

After that, Cicely had to figure out what the people wanted.

     "I thought, "What are these individuals contemplating, particularly during these times of great uncertainty, where things are changing, and being governed with an array of titles?    

     It is clear that many people want a sense of belonging, and being connected even when they are feeling isolated. The people are also searching for resources and want to know more."

Make sure that your content is relevant to the people you're searching for.

The most effective way for customers to convince people to join your community online is to offer them something to connect with. For Cicely the thing that really stuck out was their living room. They wanted to replicate the warm and cozy feeling that the living room offered to them.

     "I was thinking "What would I like people to feel when they step into this specific space? Then I thought: I'd love for visitors to feel the same feelings as they enter the physical space. It should feel inviting and comfortable. I want them to be relaxed and happy, and to be accepted, listened to, and encouragred."

Cicely has the ability to instill this type of spirit in the communities via:

  • One of the first steps to consider during a conference via video is to start with 10 minutes of time to allow for reflection. Facilitators will ask one query on a screen. Participants are then prompted to begin an internal review.
  • Music that's soft and relaxing music that is influenced by R&B for listeners to unwind and relax during a phone call.
  • Engaging in conversations as though they're having a conversation with their dearest relatives. When they're filming videos to share with their class online, Cicely might be doing her makeup or making her favorite cup of coffee in the kitchen.

Provide a range of options to allow users to pick between.

While the individuals who compose the internet's community of users have a lot in common between them they'll differ with their requirements in relation to the strengths and weaknesses and demands. In the course of managing your company, you have to come up with different strategies to satisfy your client's needs regardless of their individual requirements.

Through The Living Room, Cicely met expectations of the neighborhood through:

  • The firm offers a wide range of methods to interact (e.g. chat rooms on the internet or forums to discuss, classes that can be found on the internet, which are built on the internet, and provide extensive information etc. );
  • The principles that define the members of a community have been outlined together with the general rules that apply to everyone who is part of the community.
  • It's important to establish that they are real
  • Remove stress that is not needed by decreasing stress that is not needed, such as scheduling time limits or agendas for meetings.
  • Consider accessibility requirements (e.g. neurodivergence, disability) along with many more.

The Funnel's Funds - - the ideal method to boost sales is by implementing an effective funnel

Ellie Diop, Content and Coaches to help fund Ellievated Academy. Ellievated Academy

The session's description for the event is to develop your company into a profitable one. There must be people who will purchase or take part in the services you provide. But, a lot of businesses design goods that they believe the popular customer may want but they don't have what they need or desire. In this talk, Ellie explains how you will grow your company and improve sales by developing an effective funnel that entices buyers who are perfect and caters to their desires and requirements.

The most important key takeaways

HTML0 Every element of the content is crucial.

A funnel focused at the client will assist you to build a relationship with your clients. One of the most efficient ways to accomplish this is through providing information that is to them, informative and beneficial to their needs. The process of creating a funnel that is targeted at the user is made up of five steps:

  • Awareness
  • Discovery
  • Then there is the matter of
  • Conversion
  • Retention and relations

In regards to the importance of writing content, Ellie states, "Every written piece makes the core of the sales team. Your written content that was written just three months ago does your job in bringing customers through this process... Your uniform style appearance with the same style creates a consistent the tone that clients can follow and help them navigate this process."

Your brand's definition

You may not be certain which people your services and product is geared towards the customer is not capable to buy from you, or using your product or products or. To design your online funnel is essential to define the purpose and the goals of your business, starting with the ideal customers. Consider:

  • Who do I serve?
  • How can I help my client in resolving the problem?
  • What can I do?

These answers form the base of any business decision. Ellie offers a straightforward way to do this. Customers can get help to in achieving the goals that you've set for the product or service that you provide.

Based on her experience in expanding her company Ellie says, "For me, it could be "I assist women in creating successful businesses by supplying their entrepreneurs with strategies and financial strategies. '... for a lengthy time, I wrote this data on a notepad inside my office. While trying to record audio I could identify who I was speaking to. "

Create your social media presence

Social media is one of the most effective digital channels for generating branding awareness as well as creating leads for your business. It's so efficient that the vast majority of customers will look up your business's Instagram page (or any of your social media profiles) prior to visiting your website.

Thus, you must put your energy (and perhaps even money) to the articles you share via social media in order to ensure that it can be noticed. One way to achieve this is to:

  • Informative, engaging and easily shareable material (especially video)
  • Ads that pay-per-click are displayed
  • Collaboration with influential people in different segments of the market similar to yours.

     Make use of lead magnets in order to boost the amount of email you get    

When you're writing content, it's crucial to include all users on social networks into your list of email recipients. If you add people to your list of email recipients, you'll be able to interact directly with those included on your list. This is far better than merely hoping you'll find blog's articles or articles as they scroll on Instagram along with X (formerly Twitter). Lead magnets can be a source that you'll find.

If you're in the right situation, making use of lead magnets, then you're exchanging value for contact details of the people you're looking to contact (usually their email addresses as well as address details). You are however able to ask for more details from your prospects in addition. In the beginning, when Ellie started her company, Ellie offered free 1-on-1 instruction to customers to reward the feedback they provided. Ellie was relying on feedback she had received to discover the first customers who accepted the payment.

     "You've to contemplate the following question "What's an area that you could offer a fantastic unpaid service that will get crowd of people happy? Take that into consideration as the primary incentive. My company has been changing its approach recently. Instead of requiring customers to purchase the product from the manufacturer directly instead, you should allow them to take advantage of the free offer that includes the masterclass free of charge. Following that, the item is offered at the back of the line. Our company has enjoyed a tremendous growth."

The procedure of keeping existing customers in the system considerably easier than finding new customers.

When you're given each prospect you're presented with, it's your duty to follow the steps that will move them along the sales funnel -- which is a bit more challenging than convincing a client who has already made a purchase from you. This is why it's essential to consider what you can do to retain customers in the right manner or even more that the primary focus of your efforts is the acquisition.

In order to keep your clients on your side There are steps to follow

  • Provide high-quality customer service
  • Conduct surveys and survey customers for more information and to provide get feedback.
  • Check out testimonials from happy customers (offer incentive programs, for example)
  • Develop a new product that can create an opportunity on the market

In the second one, Ellie states, "I am the creator of my first credit line for business at 15 dollars. After that, I began receiving feedback from customers about the things they'd like to see in the coming months. In the end I was exposed to the idea to create Business Credit, which is Business Credit revamped. Then, I came up with Business Credit, the Business Credit masterclass, and then the whole collection. This resulted in the most of the people who purchased the original version buying the 2nd version to fill in the missing parts. After that, they purchased the third version after they'd improved at their jobs and wanted to enhance the level of their expertise."

The expansion of B2C as well as B2B companies to develop a variety of revenue streams

Jessica Chen, the Global Chief Executive Officer and Communications Expert at Soulcast Media

Description of the session: Companies generally have three main components of sales and revenue which they should think about including their offerings and services as well as the content they create to explain their products and offerings, and the platforms they use to communicate their data. In this presentation, Jessica discusses the power of LinkedIn to assist businesses with communicating with their clients (B2C) as well as other businesses (B2B) and how you can be sure the content you share is beneficial to both types of customers and the best way to expand your offerings to clients. are able to offer both types of customers.

     LinkedIn can be an incredibly powerful way to share content on LinkedIn and improving your profile    

A lot of business and professional owners are on LinkedIn However, they aren't considering LinkedIn an opportunity that can assist you in increasing your profile's visibility or post content. They view LinkedIn as a way to edit resumes, look for opportunities to work as well as sharing their details with their acquaintances.

In the actual present, LinkedIn is a media platform like Instagram as well as X (formerly Twitter), and that's why they ought to be considered similar platforms. Only difference is the type of content that you post.

With regard to the increasing popularity of LinkedIn, Jessica says, "The positives of LinkedIn is the fact that it can reach some part of people who live in a state of mind that is committed to advancing their careers and desire to improve their capabilities. "

Jessica will also discuss her experience as a journalist in the year 2018, before becoming qualified Top Voice and a LinkedIn instructor in the following five years. She explains her motivation behind this posting regularly on the platform and connect to a variety of people that can profit from her help in helping other people discover effective ways of talking.

It is important to ensure that the message you send is appropriate for both the B2C and B2B audiences.

Some business owners believe they're only noticed if their product is targeted at people who aren't there. However, this is not the reality.

One of the benefits of LinkedIn is the fact it allows you to alter your content so that it can reach B2C and B2B groups. Content you publish is not required to be changed, however changing the way in which your company is portrayed can boost the exposure of your business and also draw customers from both private and business.

"I recognize that when I want to communicate my message to B2C customers, I might make use of phrases like "you," "your," however have you thought about this? ...?'" "Says Jessica. "My declarations are clear. It means that anyone who reads this document will feel as if they have had been privy to something personal.

     "[With B2B] being my target market, B2Binstead instead of the word 'you", "you' I'm now presenting my message using phrases like "the team" as well as "the firm". It's more positive and intimate."

HTML0It is possible to become a thought-leader to connect to B2B customers.

In contrast to consumers who want the best item, B2B buyers need to be sure that they're getting the very best. To attract attention from B2B customers, it's important to position yourself as a thought leader within your area regardless of whether or not your services are geared towards an B2C market.

For instance, if you're a photographer you may provide training and seminars in photography for your B2C clients. To draw B2B customers, it is possible to develop content that is thought-provoking subject matter that is a reference to the possibility of pursuing a career in arts or making a profit through being an artist. If you're able to give individual workshops in which people learn to increase their efficiency and productivity, along with efficiency and efficiency and effectiveness, you can draw in B2B clients through writing pieces about how you can improve efficiency in your work.

This means that you'll get the opportunity to take part in our offering of B2C offerings such as online courses or private classes along with workshop and sessions.

Personal branding which is visible in videos

and XayLi Barclay expert as well as a visual content coach Beginning Shoot Expand

The reason for the gathering is was to provide business leaders with a chance to network. It's easy to stay away from getting noticed especially operating in a highly competitive field or. However, you can overcome the issue of being noticed by building your own personal brand using videos. It could be shorter TikTok videos, Instagram Reels, or long YouTube clips. In this presentation, XayLi explains how you are able to use videos to market your online courses, improve sales, and create a reputation among the people who buy from your.

It's not too difficult to begin.

If you're creating your first livestream or perhaps launching your first livestream, you don't have to ensure that everything be flawless. Start by using the livestream you already possess. In the beginning, people will enjoy the high quality of the film and editing capabilities that are not so good, but they are aware that with time, the quality of the video will increase.

XayLi herself kicked off her performance by using her laptop. She also used an unassuming white backdrop, as along with a ring lamp she found in a junk yard.

"This was where I started my journey and I was approached by one of their expert," she declares. "I was not waiting until I could establish the newsroom, and also to begin teaching others. I began to tap into my resources after I realized the information I wanted to share was not just about how amazing the room would appear.

Nowadays, I'm in an entire studio in the home However, it was the first studio, where I started some time in the past. "

Other resources are available as you learn more

If you're in the position to make your video more visible your content and earn income, you should improve the quantity of videos that you're able to produce as well as improve the equipment you use to record videos. In this case, for example an option to purchase the most effective camera/webcam, together with tripod stand (worth between $500 and $1,000) as well as green screens, E-CammLive which includes a Teleprompter software along with you can also purchase the Adobe Premiere subscription for editing.

In the discussion of upgrading options to equipment, and setting XayLi examines the possibility of upgrading equipment "[At this moment] we have an abundance of camera angles and it's increasing. This is the perfect time to put money into these types of things since you're earning profits. The common perception is that we must look attracted before making money. No. It's essential to be in the market first to obtain cash. Then the money will be in."

If you've earned enough and have enough money to pay for your expenses It's the time to outsource the recording of your film and editing and distribution of your films to freelancers and an in-house team.

It is best to concentrate only on one thing in the present

The general consensus is that you're doing everything you can to expand your reach that's why you post on all platforms, take part in any new trend or trend, and you speak about many issues. But, that's not necessarily the situation. Concentrate on one thing and then develop your own brand. It not only stops you from spending your time and the wasted time in unnecessary tasks but is also a way to let viewers know the expectations to anticipate when uploading videos.

Based on the"Rule of Five Fives" by XayLi "Rule of Five Fives" According to the "Rule of Five Fives" below are five factors to be taken into consideration in choosing your digital strategy

  • An item or service that is only one
  • One possible market
  • One Lead Conversion Tool
  • One of the major sources of traffic
  • The aim of any business is to achieve success.

The Members The Good, The Bad The Ugly The Ugly, The Good and The Ugly

Teri Ijeoma who is the designer behind Trade & Travel

The session's description is a good indication of the session. When properly executed and properly executed, memberships can be a fantastic option for companies to develop more effective relationships with their customers and increase their revenue. Teri Ijeoma was the genesis of a membership program that she developed to help in the field of Trade & Travel and she is now able to enroll more than 35,000 individuals in her classes and over 185,000 people who are on her mailing list. In this talk, Teri shares the benefits of establishing a system that was based on the notion of members. The lecture also explains how organizations can establish and sustain their members in the most efficient way.

Find out when is the right time to change from a service that is free services, and to a group that has costs based on the cost of membership

If you're not an established company, you'll need to start your membership program by giving these benefits at no cost. Teri developed her membership program through an online group of Facebook which was completely free. If you decide to upgrade the number of members you join, it's essential to understand the best time to move from a site that offers a free membership, to a paid subscription.

These are the signs you should be aware of before making any choice:

  • Your company is expanding but your employees are required to pay per year for the benefits they are entitled to, but do not receive the other benefits the company offers, e.g. year-long customer support, etc.
  • Group members start in their own groups or group, however it's difficult to ensure that the group stays on track with its own responsibility for management.
  • Group moderators are hired as coaches to instruct members of your group; However, they're not generating additional income from your participants.

HTML0 Your membership program is a program offered by the company that is the owner of it.

Online courses offered by some companies can also provide subscription plans that can provide additional benefits to the class. Although membership plans can be effective for making your classes better known, it's crucial to think of it as part of a product, and not something you can add on.

When discussing the benefits from Teri's Trade & Travel membership, Teri states "In my early days, I believed that the membership was an extension of my learning. But that's not true -It's an entire service by itself. It's own company of promotion, marketing and advertising, as well as marketing plans... The best thing to do is consider the product as an "individual product."

You should be aware of the amount you'll have to pay.

If you're moving from a company that's not free into one that operates with an underlying membership model, think about the objectives you want to achieve in order to make money. Price your product according to your goal. There is the possibility of lowering prices in order to attract more clients. If you're certain that your membership plan is worth it, you shouldn't hesitate to demand a higher price to cover the membership.

For a case where your aim is to earn an amount of $10,000 each month It's ideal to attract 500 customers who pay $200 per month rather than 1,000 customers that would pay $100 every month. If your costs are higher, the less individuals are likely to enroll. That means you'll be able to meet your goals for revenue faster, as well as be able to manage your plan.

Panel Discussions at the head of Table

Diandra Marizet (Host) Co-founder, Executive Director as well as co-creator Intersectional Environmentalist

Description of the discussion Panel discussion This panel discussion will comprise members Cicely, Ellie, Jessica Cicely Jessica XayLi Cicely, Jessica XayLi, as well as Jessica Cicely giving their opinions regarding the significance of inclusion and diversity in the industry and the challenges that female and BIPOC entrepreneurs face when they attempt to establish their status as innovators in the marketplace, and establish the appropriate price for their products within a fair and ethical way of capitalism.

Heartbreaking and frightening questions. As are the replies to this conversation:

     Many women from different backgrounds who have become entrepreneurs are now financially stable for the first time. What are the obstacles in the way of opportunities and challenges to women?

Ellie Diop: Just like there's a traumatic experience of being poor, there's financial trauma also. If you're not the sole one in your family who owns an eight or seven-figure firm, but you're not able to replicate their success, you're not alone. It's common to find a stigma attached to the subject of money, specifically those of diverse backgrounds who earn much higher than what the average individual imagines in their lifetime.

Once I'd earned the million dollar mark, I felt eager to move out of my mom's house. I wasn't sure if prefer to get a car, as I wasn't sure what would be my plan once it went on sale. It was also difficult to inform my friends and family members about my decision, since I was afraid that they'd be attracted to my fashion.

I'd love to locate other collaboration groups like this one. They'll get rid of the image of shame and let people know "Hey How are you doing? If you're anxious about your chances of making cash and the things you can do with the money, don't be scared to voice your concerns". This stigma persists and is the primary reason people earn huge amounts of money only to go back to their homes where they come from.

     At times in workplaces, you may feel pressured to comply with codeswitch, remain silent, or remove yourself from the area you're not comfortable with. Sometimes, it is difficult to accept that we are an integral part of an idea of professionalism. Does that influence your interactions with the local population and how can you incorporate the concept into your daily work? make it a more liberating DEI professional? DEI professional?

Cicely Blain: In the media we grew up on and grew up on We see the same person who is on TV or in media and also on social media. For instance, there are certain website creators who receive attention and others are hidden away It's easy to believe that one must have a certain manner of speaking and behavior.

If you come across a location where you're viewed as an individual by individuals around you as well as your leadership (even when they may not suffer from the same problems as you) It's an enormous joy. Even though there's a growing variety of perspectives and options to explore, there's still two standard to what individuals must be able to do. There are times when we're forced to stick to these two rules (even when they aren't true) which can be harmful for our health.

On TikTok there's an abundance of people who do not appear professional all the time. While it's great, I believe that this possibility is limited to few users and also a greater expectations from others as well as in how people display their profile.

You've realized that your current plan of action isn't in line with where you're able to go, as well as where you're passionate about, and you make the move to become a full-time entrepreneur?

Jessica Chen: All of people reach a point where you realise that what we had set out to do is finished and we're ready to tackle more challenging and new questions. The experience I had was that I did an excellent job I loved, but after ten years in the business world I became unsatisfied with the fact that I couldn't provide something superior to provide. My style is always my own unique style. Following that, I began contemplating ways to pass on my expertise and experience to my students.

My first position was in the media field. You might consider it as an "proper" job, but there's no place for you to share your ideas, and don't be able to speak for yourself as you're sharing the experience of other people. It was very difficult to transition to develop my own voice, as well as the ability to express my personal style. It was certainly something I needed to master.

     What is the most effective method of marketing your product or service to ensure that you are capable of attracting clients who share your values Are they willing to learn about your business and appreciate the worth of the product or service you offer?

XayLi Barclay says: Many of the time we set prices that are low so that we can impose the obligation of investors. This could be disastrous for the individual. It is possible that you'll have the ability to attract a large number of clients if you keep prices lower. However, chances are you're attracted by investors who are afraid that they don't have confidence in making the right decision.

I hired a business coach to determine how much I could earn. The coach then came up with my price relative to the amount. Many creators offer their classes for $7. They also make six figures on their merchandise and not necessarily the exact amount. If you're not a seasoned creator, it's vital to be aware of your objectives to be successful in the business world, and to determine the best cost for your product.

If I could offer five online classes for $1000 each course, I'd earn five thousand dollars instead of offering 500 classes with a price of 10 dollars per course. Consider it this way. That's what I was able to go through.

Sessions viewing is accessible through Think In Color 2023 on-demand

That's it. One of the most important takeaways from the training program that lasted three hours. The aim was to aid entrepreneurs of every age regardless of whether they're novices or veterans who are operating on the business. We encourage you to explore more deeply into the subjects you are interested in.

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