The Best Checkout Page Templates for your brand's website The Best Checkout Page Templates For Your Website
The following article is an original guest blog written by Tony Minh Do, Marketing Manager at HubSpot.
The most crucial aspects of your shop is your checkout page. Working with a website checkout page that can convert more visitors will help you improve sales. Being aware of what needs to be tracked and also how to address visitors' demands in advance can be even more effective.
This is what we'll talk through in the coming days. Here's what you'll learn:
What Is an Checkout Page?
The checkout page is the second final page that your customers encounter during their shopping trip. It's also the final stage before they commit to making a purchase.
Cart abandonment and second-guessing can be big issues here, so you want to create a strategy to motivate clients to stay.
The best way to accomplish this is through making sure that customers are reassured. Give confirmation of the following details on your checkout page:
- The customer's information
- Shipping details
- Billing details
- Order number for tracking
- Information on payment and price
By providing that information in an easy, clear-to-read format, customers can verify the information they require to proceed with their purchase.
In most cases there is a need for a simple checkout so that customers are at ease. The number of pages can, however, vary based on product type. Just make sure the submit button for payment is easy to find at the journey's end.
Reasons why Checkout Pages Need to Be Optimized
Optimizing your checkout page helps provide a seamless checkout experience. This concludes your customer's buying experience and allows you to continue to establish trust. So, it is important to build high expectations of your customers , and then meet their expectations.
Not doing so could be costing your revenue. A typical abandonment rate for carts is around 69.82 percentage across all industries.
Furthermore, research by the Baymard Institute on abandoning carts found that a lot of reasons why a buyer doesn't finish their purchase can be attributed to the checkout process. 77% of people who surveyed claimed that the checkout was either too lengthy or complex or difficult, while 16% stated they couldn't calculate the total cost upfront before purchasing.
However, optimised website checkout pages provide a more efficient checkout experience that addresses customer issues and boosts conversions.
It's important that each step of the checkout process is logical and doesn't waste the customers' time. For instance, a simple modification such as switching between separate last and first name fields in the name field to a single name field could be helpful.
You should also avoid adding any new or unusual fees, or charges at the last minute that are different from the pages of your products. That catches customers by surprise and deters them from making purchases.
The other design aspects can also help optimize your website checkout page also. Consider, for instance Are you making the most of space? Do you have your call to action (CTA) higher than the fold?
And more importantly, does your checkout procedure flow smoothly for both desktop and mobile users?
Barilliance found that 85.65 percent of mobile shopping carts were abandoned compared to 73.07% of desktop carts. With more and more customers coming from mobile, you need to make sure that your customers have a great experience regardless of screen size.
In the final day, if the design is too complicated, customers may abandon their carts. The more simple and appealing the checkout process looks, the greater chance you have to convert them into buyers.
What are the KPIs to track when creating a checkout page?
It is possible to see how your checkout page performs by tracking the right KPIs. While these can't always be the best answer for every problem however they will help identify what you should change on your checkout site or the user experience.
In that regard there are some indicators that are worth keeping track of:
- Rate of abandonment from shopping carts If it has been a high rate, there is probably wrong or confusing in your checkout procedure. Try comparing to others in your sector in addition.
- Cost of acquiring a customer: Represents the effectiveness of your marketing strategies. The worst thing is if it is higher than what a client earns.
- Customer lifetime value: How much does the average customer spend overall during their time with your company.
- Value of the average customer's order What is an average consumer spend on purchase.
- Duration on average: How long did check out require?
Checkout Page Templates 5 and Examples
After we've covered the basic aspects of checkout page design and how it is important to improve these pages, let us look at some examples that will provide you with a clear picture of what you should aim at.
These templates for checkout are simple, clear, and include the details that buyers need to complete their purchases.
1. Photobucket
Photobucket provides an online service for photo storage for users who need extra cloud storage. The checkout page templates are straightforward, with just the required fields for the checkout form shown.
The pricing is clearly displayed and simple for users to know which payment method they've selected and at what time their payments will be completed. The whole thing is now streamlined to just a few clicks, which helps reduce cart abandonment.
2. Sketch
Sketch is an UX focused on design SaaS company. Although its site is full of colorful colors, videos and eye-catching graphics, its checkout page design is deceptively easy to use.
Sketch asks for only the required information, and then displays the pricing on the bottom and top on the page for checkout. The entire page is the black and white. A few specifics like credit card logos provide a dash of hue.
3. Adobe
The most well-known design software companies worldwide, Adobe also has one of the easiest checkout pages you can complete. The pages highlight the savings you can take advantage of as well as making it easy to figure out what the total amount is.
The payment forms are easy and provide a wide range of choices. Lastly, Adobe has a bright blue CTA asking you to complete your purchase.
4. FreshBooks
Freshbooks accounting software offers an exciting twist to the website checkout page. FreshBooks has a bit more hue than other companies on its checkout page, however it makes use of it efficiently.
The credit card-shaped form fields can be a great addition, especially when it comes to a financial platform. Besides blue, they offer a contrasting pay-now CTA and clear pricing.
5. HubSpot
The last but certainly not least one last but not least HubSpot which is the CRM software business. HubSpot employs just a few color schemes, basic layouts, and easy-to-read forms. The layout of checkouts is identical to its other site and stays true to its brand.
Pricing is clearly stated, but should users have questions, they can use the chat function directly on the screen.
How To Use for Your Online Checkout
What to do after checking out?
After optimizing your website checkout page, it's now time to begin working on the checkout process after the check-out. That may involve the following:
Make sure to send a confirmation email
The importance of email is at each phase of marketing your item, even if web visitors don't complete the purchase. Barilliance observed that 15.22% of cart abandonment emails were opened between 2021 and 2021. It helped businesses to close additional revenue.
It is also possible to send a confirmation email after your checkout has been completed. That way, the customer will feel confident that their purchase was successful. Some mail services automate sending these messages including all the information of your payment page.
This includes:
- Order number
- Order details
- Cost
- Name
- Other information that is important
Templatize Your Email
To cut down on time and lessen chances of making mistakes make a set of emails with templates you can reuse. These also work great with CTAs to connect with customer support if needed in order to maintain credibility with your customers.
Make All Communication Methods Available
Nothing builds trust faster than making it easy for customers to contact you. Add an email address for customer service, or a company phone numberand think about incorporating the event of a ticketing system.
This is also an excellent time to work on some subtle ways to increase sales. The goal is to make the client feel connected, so add social media buttons and offer an option to sign up for a subscription to newsletter option.
Allow Refunds or Cancellations
Refunds can improve customer's experience, and also builds trust between you and the customer. If it's difficult to cancel an order the customer might never want to purchase from your website again.
It can be a challenge to lose sales however, customers will be grateful for the ease of refunds, and it will reassure the customer that they are able to depend on you and your website for the future.
Also, they'll be more likely to return when they are assured that refunds will be an easy process.
Provide a Method for Feedback
Post-checkout can be a great opportunity to solicit customer feedback. In the end, your name is fresh on their minds. Make a contact form or survey that allows clients to leave feedback on crucial touchpoints.
These touchpoints may include times like after a sale and after the refund has been issued, or after speaking with a customer service representative. The customer service representative can explain reasons why a customer decided to request an exchange or refund. You can also determine if the customer found the product satisfactory.
Take Action on that feedback
Don't just let these applications accumulate. You must ensure that the data you collect is stored safely. Then use the feedback and the KPIs we mentioned above to keep improving your overall website and the checkout features you provide.
Final Thoughts: The Best Checkout Page Templates to Use for Your Brand's Website
While a checkout page template appears simple, there's actually lots of thought put into the content of each page. The goal is to give an last minute proof of your process to your customers, but you aren't looking to overload them with information.
The design trends of checkout pages have continued to veer towards simplicity, making it easy for users to check the details without being lost in flashy images. Other features such as email sign-ups as well as a refund policy could be included, but it is important to keep them in line with the rest of the page.
