Terms
The Level Up Creators team - image (c) welevelupcreators.com
"We all know that most creators are beyond burnt out from the creation and dissemination point of things," starts Amanda Northcutt, founder of Level Up Creators. "So we are thrilled to assist creators maximize their content distribution opportunities."
The company she runs is called Level Up Creators is a model of the business they help people operate and also follow through on their promises by employing the same techniques to maximize these distribution possibilities. "We take source content like it's a longform audio or video or an ebook or even a 5,000 word piece of writing," she explains. "This is a substantial amount of material that you can access blog posts, email newsletters, lead magnets and dozens of social media posts.
"I'm not suggesting you repeat what you've said on the YouTube video however, you could use an additive or more reductive approach" she says. "You might summarize important points of your 10 minute video into an email or you could compose an article and elaborate on one point in particular. You may even have a brand new source material if you write that."
Amanda states that this is just one approach for helping creators think more strategically about how they can grow their business. It is the goal here to make use of existing content in the best feasible way "Successful users know the right levers to pull to get the maximum return. We are helping with the content dissemination and distribution straight in the beginning." Amanda and her team support the tactical mentality and assist with the content. "This will help reduce the stress and overwhelm; this is paramount for a creative person to be able to can have free creative space in their brain."
Level Up Creators create a streamlined pathway for businesses - image (c) welevelupcreators.com
Level Up Creators takes the administrative burden off creators' task. "We're handling DMs, email, calendar and gatekeeping for brand deals We also handle also manage talent. And then we get to making a roadmap for products creating amazing products, and marketing the product!" The team helps designers with "the prerequisites to get them to a point at which that conversation can be recognized as the one it requires".
Amanda as well as her colleagues will "have people let their minds to dream of the big picture," she says. "We are interested in understanding where the creator wants to go: lifestyle architecture factors, as well as income goals. We help put together an over-the-long-term strategy - the mission, vision as well as the values and objectives which form"the North Star of a company. That's what everybody looks to when making a decision, at least within a well-run business."
Marketing is a process that involves thinking.
When the thinking process and freeing up of creative brainpower is done, Level Up Creators look at specific products such as memberships or online masterclasses that are suitable for the creator's needs and are in line with their visions. "For example, we consider, "How does the creation of a membership program be in line with our long-term strategy?' That's the primary test."
"We are able to collaborate with other creators. We are able to do brand agreements. We can start your own merchandise line. You can do high-ticket One-on-one as well as group-based coaching. Then we take the set of solutions and decide on which products we can package that up with and help get them on the the market."
Level Up Creators wants to make sure that their clients are well connected within their community of business and creators as well as others that are non-competing, tangentially related businesses or people who have similar audience.
Amanda believes in audience sharing: "a rising tide lifts all boats, and it's always possible to make the pie larger," she smiles. "It's not as if if I do share my audience with them then they'll quit and not return since they're pursuing them because of a reason." As such, affiliate programs, and other similar ones are extremely important. Level Up Creators simply connects it all with their marketing automation.
Amanda wants to help creators build sustainable businesses - image (c) welevelupcreators.com
The term "marketing automation" might sound a bit technical, but Amanda is able to explain the concept in a way that is as convincing as everything else. "It's the software that lets the creators communicate with their subscribers, at the scale of. This is a hidden automatic sales engine that is working for you around the clock according to your subscriber's terms.
The machine connects every digital touchpoint you have to your clients and potential customers via a backend device or two, which are designed to guide your customers to the next stage of their journey with you that will eventually lead to a buying.
"We're huge on mailing lists as well as partner marketing," Amanda adds. "When you implement your marketing system correctly, the subscriber is at the helm. They only see content that will be relevant to them. It works fantastically. We want to get users to join that ecosystem of email.
"Then we want to provide worth repeatedly, continuously strategically, as part of a grander strategy" Amanda concludes. "We need to ensure that we're delivering value prior to asking customers to purchase items. We will solicit people to purchase things since we're selling products that make lives more enjoyable, right? !"
More information
Amanda Northcutt is a consultant, coach and six-time exec who has created and grown online businesses to D2C, B2C, and B2Bs.
She created Level Up Creators to help prominent creators and educators create viable businesses. Level Up Creators offers strategies and tools to those who have at least one current product or service in the fields of health, financial planning, travel, or sports and is ready to expand their influence and earn a profit. For more information, visit https://welevelupcreators.com.