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Membership is constantly changing. Membership requirements for members are continuously shifting. Members' preferences change. The result is a non-sustainable revenue stream which is often not noticed until it's way too late.

Most of the time the greatest chance of losing revenue due to membership isn't a single event; it's the effect of many seemingly small things (like turnover) in time, which can be damaging to your revenue from membership.

Members who have optimized their membership to guard against the possibility of this will see revenue growth that are upwards of 50% more than members that don't.

In this seminar, you will learn how you can deal with the problem of churn, how to set up rehab campaigns and to maximize your membership's value across the board.

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