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![Optimize your membership to maximize lifetime value](https://alwaysoutsource.com/content/images/2023/09/maximizing-lifetime-value-cc832183.jpg)
The membership of members is always changing. Members' needs are constantly changing. Members' preferences change. This creates a leaky revenue bucket that often goes unnoticed until it's too to late.
The majority of times the biggest risk to your revenue from membership isn't a single event - it's the cumulative effect of seemingly insignificant events (like the churn) in time, which can be harmful to your long-term revenue from membership.
The operators who maximize their memberships in order to prevent this from happening consistently observe revenue increases that are upwards of 50% more than those who do not.
In this webinar, discover how you can deal with churn, set up a recovery campaigns and more so you're able to maximize your membership value possible across the board.