Terms

Effective membership plans recognize the fact that there are going to be times when members become more cautious when it comes to spending.

The ability to prepare for this event instead of responding is the main aspect that determines if your company can function in an an environment in which consumers are extremely cautious.

What can you do to make sure that you're prepared? Diversification of the recurring revenue.

Time stamps: 00:00 - Introduction 02:04 What we cover 03:05 - Customer case research 10:10, optimizing the mix of plan options 15:50 Quarterly/Annual strategy 22:45 - The strategy to increase 5x in revenue. 28:00. The most important takeaways at 30:46. Q&A

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