Terms

A sound membership strategy recognizes the fact that there will be periods in which members become more cautious when it comes to spending.

The ability to prepare for this event instead of reacting is the most important factor that determines how well your organization can operate in the world of consumers who are very cautious.

What can you do to plan? Diversification of the recurring revenue.

Timestamps: 00:00 - Introduction 02:04 - What will we cover 03:05 - Customer case research 10:10, optimizing plan mix 15:50 - Quarterly/Annual plan strategy 22:45. The road to 5x revenue 28:00 - Takeaways 30:46 - Q+A