Terms

Jul 15, 2023
Substack vs. Medium - a compasion of publishing platforms

The photo was created by Lucas George Wendt on Unsplash

News and publishing platforms offer writers the opportunity to make money from their writing with a long-term approach. Instead of setting up affiliate programs, or filling websites with advertisements, writers are able to focus on things they enjoy -- writing.

It's a mutually beneficial exchange between the authors and the members. Authors are compensated to create content, and readers have the choice of accessing the content they like with a manner that's without advertisements. If you're a journalist or author, or even someone who is a student in writing, this review will allow you in making a well-informed choice about the platform that best suitable for your requirements.

Substack

Substack's main goal is to empower writers by providing them with the tools needed to reach their goals. Substack offers a range of choices to satisfy the demands for self-employed content creators. From opportunities for monetization and audience control Substack lets writers be in control of their creativity process and establish a sustainable career.

Features and pricing

Substack describes itself as "a platform for writing that is not dependent," Substack offers writers an opportunity to create an online magazine that is paid to create a the community. They also make money from subscriptions. The company claims that there is no technical knowledge required and aims to "take the entire liability, with the exception of the most difficult aspect (the creating the content)." They claim to provide "true independentness" where the writer keeps the copyright for all of their content.

It's a simple process. Authors can post posts they've written through various platforms, like Mailchimp, WordPress, Tinyletter, Medium, Tumblr, or custom-designed sites, to create a completely fresh website by scratch in only a few minutes. Once the website is up and running, the author decides the content that is available free of charge as well as the content which is hidden to the Substack paywall. Substack is expected to take 10% of any revenue that is earned when the creator begins earning money However, up to this date, the site remains absolutely free to use. Substack's Substack team suggests to "start your process in setting up your Substack at breakfast time and begin earning money prior to lunchtime." Learn how you can do this.

Dashboard/Posts

The Dashboard page displays any content which you've previously published as well as the simplest details of the most recent piece. You can see the number of total views and emails that you've sent out, along with the rate of open.

There are also a variety of options that let you design your very own artwork. These buttons let you Create an entirely fresh blog article, podcast episode or even start a new thread. From this main page, you'll have access to your Subscribers, Stats as well as settings.

Substack vs. Medium - Substack posts homepage

In Substack newsletters, they are called "posts" and every article is posted on the creator's Substack page, which is a profile of the creator. When an account is active, Substack automatically creates a first draft post. This auto-message invites users to subscribe to Substack's newsletter to subscribers who have paid. The subscribers can, later on, share the information via social networks. Edit the original post or create the following post.

Substack's posts on the home page

The process begins by including the title, subtitle and author. You can even request writers to join and participate. Then, you'll get an extremely sophisticated text editor that gives you the ability to include paragraphs, headings images, buttons as well as bold and italicized quotes and bullet points.

When you hit the Settings button, you'll get the option of changing the appearance of your page. You can open your site to anyone, whether private or public as well as choose which option you want to use. Within this section, you can edit your post's publication date along with the URL, as well as the secret "draft link" if you want to share the article to your family or friends members (even before the publication date). Create a test email, or change the preview for social media sites to ensure that the pictures are perfect prior to sharing it with your followers.

After you've published and scheduled your post, check The Posts page to determine how many people have read each of your blog articles.

Subscribers

The dashboard for subscribers displays the total amount of subscriber and paid customers, as well as the total annualized revenue in addition to the total amount of subscribers for the last 30 and 90 days, and during the entire day. The dashboard lists the email address of every subscriber along with the type of subscription they've (free and paid) and the date on when their subscription registered, along with the amount of revenue they earn per user.

Substack vs. Medium - Substack add subscribers

In order to add additional subscribers, you could manually include them with their email addresses or export your existing mailing list via MailChimp, TinyLetter, Patreon as well as similar platforms to a CSV file. After that, you can transfer it to Substack. Substack's uploader tool Substack uploader can import any email address it is able to find but only those who belong to your email lists.

Stats

In the Stats page, you will be able to see the number of visitors that visited your site in addition to how many messages that were sent out over a 30 interval either for 90 days or when the launch of your newsletter.

The tab for traffic displays the latest month's internet users, as well as the websites where they arrived. This could come directly from your original blog post, as well as the profile page you have created for you on Substack along with other platforms for social media such as Twitter.

Substack vs. Medium - Substack stats

The Email tabs will give complete information on each article such as titles, dates of publication and an audience that is of any kind (public and private) as well as information on the delivery of every article, which includes rates of open, the amount for which openings are created in addition to subscriptions that can be free for a day after a certain time and engagement (likes and comments).

Settings

It is here that you are able to modify the title of your publication as well as its contents. It is also possible to change the ways to be discoverable (such tags) and modify the About page by adding a brief description of the benefits to taking an interest in the publication in addition to signing up to subscribe.

Substack vs. Medium - Substack settings

There's a myriad of options to customize your magazine's tone and design. your magazine. This includes the cover image, your logo and also the email banner as well as your greeting message content (which will be sent to subscribers within minutes of signing up). You can edit the email-sending options for your email sender, including his name, day you want to receive replies via email for your piece as well as the email address used for RSS feeds like [email protected[email protectedemail protected]. There is the option to connect and disconnect your accounts with social media as well as use Stripe to process payment transactions.

Integrations and compatibility

One of the main advantages of Substack's platform are the capability to import content already available on other platforms. This is time-saving since it's not required to copy and paste information for every platform that you visit. Substack allows you to import content from the most well-known platforms which include mailchimp, WordPress, TinyLetter, Tumblr streaming RSS feeds that are available online, RSS feeds Stripe and many more.

The majority of the work that Substack does on integrations is focused around the tracking and data. Thus, you could integrate the following: Google Pixel ID, the Twitter Pixel ID, Parse.ly Pixel ID Google Analytics Pixel ID, Google Tag Manager ID, Google Site Verification and Facebook Site Verification.

These pixels allow for monitoring your readership/engagement levels and some create an integration with advertising platforms. For instance, if you include Facebook's Facebook Pixel ID (found on your Facebook Business Page) to Substack, Facebook will be able to track your readership and engagement levels. Substack, Facebook can track the number of people who view ads that are relevant to them.

Medium

Medium is, however, it's a creator of content and publishing platform that hosts numerous writings from writers. Medium is a social-based discovery platform, where writers have an opportunity to connect with diverse interests and communicate with readers and other magazines that have the same interests. Medium's interface is easy to use that offers a variety of social functions, as well as an integrated distribution network.

Price and features

Medium.com offers a range of features and capabilities which are suitable for authors and readers. Medium.com has grown into a preferred platform for individuals and businesses to communicate ideas, stories as well as data in a world-wide community.

It's easy to edit and write articles using an intuitive and simple editor. Medium is a no-cost online writing platform, which offers every essential format option, such as list headings, headings, images and embedding media content. Once you've completed your piece you have the option to publish it to be accessible to everyone or restrict your publication to a specific readership.

Unlimited access to the internet costs $5 USD/month when you pay monthly or $50 USD per year if a whole year's worth of costs are in advance.

Dashboard/Home

Similar to other platforms for social media, Medium offers an extensive following of readers and followers that are constantly seeking out new and interesting content. Thanks to the algorithmic curation and the system that includes an editor's pick magazine, content can gain exposure and reach an extensive audience. This system helps authors and creators connect with the public, increase their reach, and expand their influence in their fields.

Substack vs. Medium - Medium home page

Medium has a large audience which allows authors to engage with a wider audience and to get their work noticed. Medium's vast reach guarantees that your work will be read by anyone who are interested in this field.

The platform's curate sections assist present your content to readers who are interested which increases your chances of being exposed as well as gaining engagement. With these discovery tools is the possibility of connecting with Medium's distribution system which can increase the visibility and exposure of your content.

Post editor

Medium provides a wide range of tools for creating content. These include advanced formatting tools and embedding media that supports pictures and videos and the option of adding customized codes to the pieces. It allows authors to produce visually pleasing multimedia content which makes it ideal to digital writers seeking an appealing visual way to approach their work.

Substack vs. Medium - Medium's post editor

The editor that is flexible for postings users on Medium allows them modify the style and style of their articles to reflect their individual image. Media integration is offered by the platform that allows for seamless integration of video and photos along with other interactivity elements. No matter whether you'd like to showcase your photographic skills or share images, Medium can help you make stunning multimedia.

Network effect

Medium promotes a sense community by offering features like highlights, comments and more, and guidelines that allow writers to engage with users. These tools facilitate productive discussions and help create an environment that allows writers to communicate with their audiences.

Substack vs. Medium - Medium's network effect

The influence of networks influence Medium plays a crucial role in amplifying the visibility of the article. When users interact with articles via claps, comments or even sharing, the algorithms of Medium are able to take note of the interactions and display articles to a greater audience. The effect of the network allows authors to expand their reach beyond the existing audience and draw new readers interested in their specific field.

Earning money from your business: Medium's Partner Program

Medium's model is based on a an entirely different model of monetization, which is called the Medium Partner Programme. Medium Partner Program. Authors are able to join in the programme and make money in line with the amount of engagement the content they publish receives, which is measured by claps (Medium's equivalent to likes) as well as the amount of time they read. (While it is possible to earn money from Medium, it's possible that the earnings is more uncertain as compared to Substack's membership program.)

Substack vs. Medium - Medium Partner Program

The medium Partner Program encourages authors to create engaging and stimulating content that is a big hit with readers. With the aim of rewarding content that is based on readers' feedback and interaction, Medium promotes the development of high-quality content that is captivating and able to inspire readers. Medium gives you the chance to earn money through maintaining a completely free and open publishing platform.

Conclusion: Medium vs Substack

Substack and Medium offer different things to cater to different creators -- the best way to choose the platform for you is to consider what you want to get out of your newsletter/publishing platform. Substack is a great platform for independent writers, providing monetization options and audience-owned content, and also provides a simple and focused writing user experience. Contrastingly, Medium offers a vast users, accessible options, and a sense of belonging.

If you are able to provide quality and unique content for your subscribers You can earn income and fund your creativity projects. Each of the options serves a different purpose, and it's your choice to determine which one is best for both your audience and yourself. Have fun writing!

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