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"I came from a business which has a strategy of business which is based upon the expansion of communities due to the fact that it's open source," the founder of the business says. So, he chose to set up an exclusive Discord community which had access to all content by WordPress that's the location where his original media initiative, virtualization.info was hosted, which would allow him to "recycle 20 years of expertise".

He opted to use WordPress and not due to the knowledge and experience he has However, he chose it due to its flexibility. "There is a reason to the reason that 43% of websites on the planet utilize WordPress," he adds. The development in the community for plugins means that the possibilities offered by WordPress is amazing and can be achieved in an extremely small amount of time compared to other options."

Never compromise on the importance of branding

Alessandro continues: "Many newsletter and blogging platforms offer little options for creating brands. They mix aesthetics and the design. And everybody has the exact same style and appearance. The theme can be customized by a bit or include your logo. However, they are minor adjustments.

"Every blog or newsletter appears to be similar. That's not what I want to see. Like I always advise when it comes to social media, you should not abandon the method which is the ideal for your needs. Be sure to do the best job you can to check the box. Not doing something you'd like to do is just one of the main things that can result in you feeling angry throughout the years."

   Screengrabs of the initial virtualization.info website  

"I have created a brand customers remember from twenty years ago and people still contact me. It is my responsibility to possess the capability and ability to make each and every element of my website such that it is enforcing my image. I'm looking to build my own brand, not the any other brand of publishing."

Becoming valuable: niche and voice

"Two things are incredibly important in the process of creating an online magazine" Alessandro continues. "The first one is to identify your market. This is easy to explain, it's not easy to do!" he smiles.

The author explains that there's nothing to gain by having a second individual who covers the same topics in the same way as others who are covering the same subject from the same angle. "You can cover the same topics, it could be food, political issues or squash, crochet or whatever you like However it is essential to understand things in a different way. This is your field of expertise. The way you view things distinct."

The author explains Synthetic Work is looking at AI in a non-technical way as well as how it affects jobs, economics industry, society and jobs. "If you're looking at cooking, say, you may discover yourself in the area in which your focus is the research behind it. This is something is not discussed much or how it works on the scale of a very fundamental chemical what makes something taste good.

The second stage is to recognize your personal voice. "Human beings learn by emulating our environment. We think, "Wow I really like the way someone writes' we try to emulate it, which is wonderful and is the ideal method of gaining as much knowledge as possible. But then you need to attain a level where you create your personal voice. It's terrifying!"

It's a bit daunting to imagine that people may not like the way you view the world or compose your thoughts about it. It's not the only way to differ from other people. "If you're speaking in the same method or voice as everyone who else will soon forget you."

He continues to add: "People don't read for content. This may sound counterintuitive, but they are reading because they are convinced of the individual they are reading about. They are interested in the person you are, and this then translates into what you communicate." He advises readers to ensure your character is apparent in the tone they use when discussing your area of expertise.

   Alessandro is on stage during OpenStack community gathering held in Silicon Valley  

Alessandro says that he's seen the phenomenon for over more than 20 years and is still observing the phenomena on a frequent basis. One time, I was reading an instructional guide for those looking to do a PhD which was composed by one of the co-founders of OpenAI. The guide does not have any connection to artificial intelligence. However, it was written by him some time ago. In the article, he advises going to the events. He advises that you focus less at the agenda and concentrate on the speakers. It is important to look for speakers you have admired and know or who you've heard have good credentials, despite the nature of their presentation. doesn't match your own studies."

Alessandro says that this is a perfect illustration of his point: get people interested in your personality and the way in which you express things. And then, your words can be a secondary matter. "Even when they may not agree with your opinions, they'll desire to hear your thoughts however, because they've come to respect you and believe that they are playing a vital role in their life."

More details on Synthetic Work

Discover more information about Alessandro Perilli and his Synthetic Work newsletter at synthetic.work.

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