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A membership website can allow users to create communities, pool valuable resources, and generate an income that is recurring. But, as the membership site grows and becomes more complex, so too does the task of managing it and you need to track the people, the things and places.
Without a well-organized system of documentation in place, you risk confusion, inefficiency, and even member dissatisfaction. In that mind, let's consider ways to create a document system that not only supports the operations of your company but also improves your member's experience.
The importance of documents for joining websites?
A well-structured documentation system serves as the basis of your membership site. Everyone involved, from your team to your members--can get accurate and up-to-date information fast and conveniently.
For you and your team, documentation simplifies internal processes, reducing time spent doing repetitive work. For members, it provides a seamless experience by offering easy-to-follow instructions, FAQs as well as resources available.
Imagine it as an online knowledge base for self-service that empowers users while freeing you from being the bottleneck in every inquiry. A shortcut to monetizing your online community You can think of it as a way to monetize your online community.
The members don't wish to wait hours or even days for answers to simple questions, and you do not want to waste your precious time and energy responding to the same issues time and time again. Each minute wasted is money lost, right?
Because of this, in the long run, robust documentation increases your credibility, reduces churn, and creates a sense trust in your organization. It is a bridge that connects your team's efforts with your members' needs, ensuring everyone is in the same boat.
Key elements of a strong documentation process
Contrary to common belief, building a documentation system requires more than simply organizing all the available useful data and making it easily available. Instead, the system must contain:
- Resources for onboarding members: Clear and detailed guides to help new members navigate the site and maximize the benefits of their membership. Everything must be outlined using images and GIFs ideal to explain the members precisely how each function operates.
- Frequently Asked Questions (FAQs): A centralized repository of answers to the most frequently asked questions. Your support team should already have a list of common questions that they frequently get asked. Therefore, it shouldn't be an issue to simply deconstruct the questions and offer solutions.
- Troubleshooting guide: Step-by-step solutions for technical or account-related issues. These should be written in a way that's easy to understand, even for less tech-savvy members. Likewise, every page should have a way to reach an agent of human assistance promptly if you don't find the information adequate.
- Content index, also known as directory: An index searchable that allows members to locate specific pages or resources quickly. This is especially useful for sites with a large library of content.
- Internal documents: Procedures, workflows and guidelines for your team members to ensure the sameness and effectiveness. It could include template templates to respond to members' queries, or guidelines for making changes to the website.
Each component addresses a different aspect of your membership site's operations and the user experience. They form an integrated system that benefits all those that is involved. If you don't have these fundamental elements you're likely to encounter unnecessary difficulties and frustrations for both the team as well as your employees.
Step-by-step guide to building your documentation method
If I ever asked my friends and friends why they were selling on marketplaces for online sales The main reason I heard were documentation and customer support. And it wasn't even close.
The primary reason they say is that they prefer relying on third-party platforms, despite the straightforward nature of creating your own membership site. The whole process involves a few steps each of which has its own purpose in the structure of your new website. These are:
1. Take note of your needs
Begin by identifying the particular challenges you face. Are your employees constantly emailing you with similar questions? Are your team members struggling to locate information regarding internal procedures? Do a quick review to gather feedback from both your staff and team members. Be aware of the most frequent themes and issues. They will be the foundation of your documentation.
If, for instance, your site offers courses, members might need help navigating modules or accessing certificates. If you're operating an online subscription, then questions regarding cancellations or billing can be quite frequent. Simply put, understanding these pain points means you're already halfway towards creating an effective website.
Additionally, take note of any bottlenecks within your internal operations. Maybe team members aren't sure of how to handle specific member requests or updates. If that is the situation, there are three options:
2. Choose the right tools
The tools you choose to use will determine the success or failure of your documentation system. Consider platforms that are intuitive as well as scalable and adaptable. Below are a few alternatives to think about:
- Knowledge base software: Tools such as Zendesk or HelpScout permit you to build the ability to searchable knowledge bases for your users. These platforms often come with pre-built templates which make it simpler to arrange and display your content.
- Wiki platform: Notion or Confluence are great for internal documentation, providing flexibility in the way you organize information. Their collaborative features also allow your team to update and keep the system up to date. Access control is available too.
- CMS features: If your website for membership is built using WordPress and you have plugins, such as BetterDocs or Documentor can integrate directly. These plugins are designed to help you create and manage documents effectively within the existing website.
The program you pick will depend on your technical expertise along with your budget as well as the nature of your website. Simpler setups might only need organized Google Drive or Dropbox folder, while larger operations could require specialized software. Be aware that the most effective option is one the members of your team actually use.
3. Structure your documentation
Your documentation's structure is essential for its accessibility. Team members and staff members too should be able to find the information they require without wasting mouse clicks. This is how you organize your content efficiently
First things first, organize your documents into distinct sections such as onboarding, troubleshooting, and billing. This will make it simpler for the user to understand. You must then follow the flow of logic, beginning at the general level and then focusing down to specifics. When you've completed your onboarding, it's possible to move on to
creating an account and accessing the Dashboard. Lastly, a robust search function is non-negotiable. Users should be able to type in keywords and find relevant articles immediately. Consider tagging articles with multiple keywords to increase the chances of finding them.
It is your goal to make the documentation as intuitive as possible. Imagine yourself in your members as they have a difficulty, how quickly can they find the solution? Unorganized structures only add to their frustration, so take the time to make this clear.
4. Create top-quality content
Documentation is only effective if it's clear, concise and accessible to users. Utilize these top practices when creating content:
- Utilize a simple language Do not use jargons or excessively technical terms, unless they are absolutely required. If you are required to use specific terminology, provide the glossary. The goal is to ensure that anyone who is new to the group can comprehend the material without being confused.
- Visualize: Include diagrams, screenshots, or even short videos to explain complex processes. Visual aids can significantly improve understanding and help make documentation more engaging.
- Be in line: Use the same style, layout, and structure across all articles. This consistency creates an appearance that is professional and aids users navigate more easily.
- Test your content: Before you publish, get some staff members or customers to read through the document. Their feedback will help you discover any gaps or confusing instructions. An eye fresh is often able to spot something you've missed.
5. Accessible
Accessibility goes beyond the mere presence of an internet search bar. Make sure your documentation is simple to locate and navigate. This means adding hyperlinks to your documents in crucial areas such as your website's footer or dashboard section. You might even consider adding an "Help" button to be accessible on every page.
Not to mention, many customers will be able to access your site via mobile devices, so the documentation you provide must be responsive to mobile devices. Examine how your website's content looks and work on smaller screens.
If your audience is international You should consider translating your document with a translation API into different languages. Of course, this should be considered after analyzing data and considering the feasibility of this undertaking. Make sure you at least utilize a person to review for any mistakes.
Accessibility is also about accommodating people who have disabilities. Utilize tools such as contrast checkers or screen readers tests to ensure that the documentation accessible to all users. A system that is inclusive does more than just broaden your audience but also makes it easier to make money from certain elements of your site.
The final thoughts are: how to build documentation system
Building a robust documentation system could be daunting at first however, it's a worthwhile investment that will pay dividends. With easy, accessible and updated documents, you provide an easy experience for your members as well as streamlining internal procedures.
Begin small, concentrate on the areas that are most important, and expand as needed. Be aware that your documents are always evolving. Maintain it, and it will continue to help your membership website's development and growth.