Terms

     The Code Company founder Ben May talks at an industrial event (c) thecode.co    

The Code Company, a professional firm that is focused on publishing via digital media and is one of the preferred partners. They are WordPress specialists and are adept at huge-scale design, which includes the migration of content and integrations. They have created hundreds of tech stacks for hundreds of publishing companies.

The company has just announced the relaunched version of Substack the giant The Dispatch, a publication for reporting and commentary about politics, policies and culture that is worth $1.9 million and boasting hundreds of thousands readers. I spoke to Stacey Astley-Clark who works on the team responsible for partnerships and communications on the business, as well as its offerings:

"Our CEO Ben May has been using technologies to solve problems since grade 10," says Stacey. "He created his first website for a local firm at the age of 12, and has earned $400." Ben recognized the emergence of an opportunity and a potential profession in this area and launched his agency in the year of 22.

Code Company Code Company didn't intend to get involved in publishing, but did get some publishing clients at first. Stacey states: "We've carved out a specialization in the development of technology to help digital publishers, and also migrating from other platforms to WordPress in addition to developing membership services as well as advertising technology. The initial plan was to work with any platform and then discovered that a majority of users were not happy! We now work solely with WordPress There were also several rescue operations performed across different platforms."

"The fundamental engineering elements of the creation of websites for publishing is what we accomplish" Stacey continues. They assist publishers with complex challenges making use of WordPress and devise methods to use technologies to "increase the revenue they make, improve efficiencies in the enterprise and lower the risk associated with dealing with technology".

Stacey and I are both in the view that technology is getting less technical'. This is crucial for publishing. "Sometimes there are journalists, content creators , as well as marketing personnel who utilize technology, and must be capable of using it and not have to contact an engineer every five minutes.These are "words people" who are not "technical individuals"."

Code Company helps people create or migrate to technology stacks which make them independent. Code Company helps these people create or migrate to technologies that allow them to be fully self-sufficient "They need something that can complete the tasks it had previously, but in a easier way. We frequently work with publishing companies who have sites which are struggling to pay off debt from technology. Often a plugin won't give the users everything they need We've discovered it to be more efficient to build an integration that is custom, to ensure they get everything they want without sacrificing anything they aren't."

Customers

The Code Company works with content organizations of all types that range from small-scale publishers to large entertainment companies. In the past, they have introduced Wondermind, a web-based content platform for health and mental wellbeing and is funded by famous Selena Gomez and Newsette CEO Daniella Pierson. The launch was announced by Bhavik Trivedi, the Chief Operating Officer of Wondermind said: "I've never had a flawless launch. Until now. It went live on the site and then was scaled up to handle traffic spikes and all of the integrations we made were flawless."

     The new Wondermind media hub (c) thecode.co    

They also collaborate together with Nine The biggest entertainment firm that operates in Australia. "We created their corporate website as well as publications drive.com.au which is the country's most popular auto website as well as Future Women A membership site for professional women." The Code Company also launched eBay's local ads website. "That was an important one because they never had regional leads previously and were able to get Australian leads through this website" Stacey confirms. "We have recently launched the brand-new web site Science Alert, which is an important science magazine in the US. The site is operated by Australia as well as the majority of the users are located in the US. The project was in the works for more than a full year and half of the year!" she recalls.

The firm's ideal fit is with established smaller publishers that seek to expand. "We are asking, 'How can you show that you're able to produce? What are we able to do to help get your business and the tech stack to be in the best shape for you to scale your business?" Stacey says. This is probably where the majority of the clients are located; that could include small media companies like news websites Crikey and Her Campus, the female-led college students' media organization in America. US (that The Code Company is transferring to Drupal and then into WordPress).

     The HerCampus.com content hub is available on a variety of types of platforms (c) thecode.co    

"We aid ambitious and smart creators who are unhappy, or dissatisfied with their platform of choice as well as their CMS (content management system)," Stacey adds. "They're coming to us looking to find alternatives as they realize their current platform is restrictive to what they're capable of doing. It's not very adaptable as well as they also earn an enormous portion of income." In addition, it's getting more important for creators at any scale to obtain data from first companies. "They're just not able to get that through platforms such as Substack. We're developing custom creator stacks for users to choose their own fans," she explains.

Solutions and Services

The clients at The Code Company may have developed their own websites or might have sought help with the design of the website. In any case, they're using a variety of plugins. "As the site's popularity has increased it's becoming apparent that certain things are starting to break and they're not able to repair these issues by themselves. It's causing issues, and complaints from the readersand it's becoming apparent that they're not able to perform what they'd like to do. It's not uncommon for them to be unable to do something which is as simple like adding something new to their menus," she says.

Mike McPhate at the California Sun affirms: "The biggest problem with my website for membership in the past was the fact that it was filled by mistakes, as well as confusing instructions on how to use it. I was receiving emails each day from unhappy users. The moment I launched the website together and The Code Company and , I stopped receiving those mails from users, and that's just wonderful!"

The California Sun (c)thecode.co

As we all know, the speed and performance of websites is crucial to publishers "If there's a dip in the performance of a website, it may lose hundreds of millions" Stacey continues. "And they keep hacking with the same plugin and then re-installing the next. Their performance keeps dropping until their business just isn't successful any more. Then they'll join us in the middle of this massive creaking technology stack, aware that they could risk their website slowing because of the performance."

Publishers are increasingly looking to are looking to diversify their revenue sources and are more and more exploring memberships and subscriptions. "We need to find the most effective solution to make it reliable and secure. The majority of our task is to study tools that are going to transform the lives of publishers," she says. Code Company Code Company works specifically with subscription solutions to get around the"leaky paying walls" Stacey refers to as "leaky paywalls". The Code Company's founder says: "We've worked with other subscription solutions previously and we've found it easy to bypass the paywall. If your business model includes a publisher is dependent on paid content, this is a huge challenge."

New projects and events are coming up in the near future.

"The market for creators has increased dramatically," Stacey notes. "Creators are realizing that SaaS platforms aren't without their limitations, and are looking to look at different options. The necessity for diversification is not going out of the window for publishers, but it's important to think of continue to look for new methods to reach out to audiences with more targeted and personalized media. Subscription offerings don't just create revenue, but they also provide an opportunity to get closer to audiences as well which can increase their the amount of interaction."

"There are still newspaper publications which aren't completely digital and we continue to get enquiries from publishers who realize that in order to survive, they'll have to pivot towards digital in some manner and subscriptions will be an integral part of that."

As for recent happenings "Ben is well-known for his speaking at conference," adds Stacey. Recently Ben was a speaker at the Mumbrella publisher conference held in Australia in Sydney, as well as WordCamp US in San Diego. The talks he gave were included the concept of the creator economy, and he focused on the minimalist publisher' and how publishers can make more use of their resources. This includes taking lessons from the creators of larger publishing houses, which often employ the membership services.

     The HTML0's Founder Ben May is a familiar face on the conference circuit (c) thecode.co    

The business's founder knows the industry inside out. "Ben's been doing this all his life and there's not an issue he's not able to be able to answer," says Stacey. "The experience I receive through conversations with customers is that, in the case of a problem, they may be required to shell out a different agency two weeks to go and investigate. Tech staff from Code Company Code Company will solve the issue in 20 minutes over the phone because he's dealt with every issue. This is a huge benefit for any company with this level of ability to solve problems."

To conclude, Stacey says: "Publishing or managing a website does not have to be as complex as people think it should be. Our focus is on simplicities." We recognize that it's very easy to become distracted by the latest gadget or theme or software "these flashing lights don't help significantly," she smiles.

The Code Company revels in "smart simplicity" It seems. Stacey states: "We offer the chance to get in touch with a tech company that can actually assist you in achieving the outcomes that you want with the most simple method that works, without simply dropping any buzzwords of the moment."

More information

For more information about The Code Company, to see case studies on prior integrations and migrations as well as to learn more about collaboration with them, go to their site thecode.co.

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