Terms

Prior to establishing Big IP, a content studio that manages podcasts and YouTube channels such as The John Campea Show, Pop Apologists and Kempire, Scott Porch was an attorney and journalist. "The primary thing I reported on during my tenure as a full-time reporter was film and TV. I also wrote for the New York Times and Fast Company as well as Wired and Decider and some other magazines," the reporter says.

One of the topics he explored was how podcasts and YouTube has transformed the way we think about the world of culture with regard to television and film. He wrote a piece on Game of Thrones recappers for the New York Times and spent spending more time studying the topic as well as interacting with experts working in the field before taking the initiative to create series using Starburns Audio in 2019. "I initially started on my own, and have since expanded my portfolio from a few YouTube streams and channels up to 14, or 15" The producer adds.

Scott believes there are two factors that can help a podcast be successful both in terms of its originality and reach to the audience. "There's the interaction between these two factors," he says. "It's challenging to develop the popularity of a show that isn't good, but it's also difficult to locate a great podcast and maintain it for a long time."

He believes that it is important to ensure that both components are in the right place. "You must create the case that people are attracted to hearing before you can find and find that particular group of listeners and encourage people to take an interest in it in any way." According to the way Scott discussed the topic alongside Brian Morrissey when he made an appearance on The Rebooting podcast sometimes the podcast could be component of the enterprise, while at other times it's simply a means of promoting the business.

Milestones

The success of podcasts also comes down to the scale of its host. This is especially true as new and innovative podcasts. Some of the most well-known podcasts such as The Movie Podcast and How Did This Get Made have been in existence for some time, so their hosts are now well-known due to the popularity their podcasts. It's also a highly saturated market. "It's becoming more difficult to cut through the noise. It all depends on who the person is" says Scott. "If Taylor Swift started a podcast, it might earn her revenue the very first day. If I were to launch the very first audio podcast on Monday the show would be an entirely different style."

The amount of money you can earn depends on the level of listening. "At 50k downloads per episode, there are greater options of advertising for hosts who are most likely to to pledge an initial amount to the program where they'll reach a set amount of dollars. However, even with shows that have greater than 5,000 or 10,000 downloads per episode, it is possible to start making money from the programsmatic and membership revenues" he describes.

Pop Apologists The show Scott is a part of boasts more than 2000 paid subscribers across Patreon along with Apple Podcast subscriptions. They've been able to increase the number of subscribers by keeping them on for a lengthy time, and have maintained a regular schedule that includes one episode per week for members and one show per week only for those who subscribe. Scott says that every episode is the same in terms of its characteristics. "If you enjoy the first episode, and like the manner in which it was produced, you'll be a fan of the next one."

The first step to join a club

In terms of membership specifically, how do you begin? "A majority of the TV programs that are on YouTube are aware of the YouTube membership program. It's an awareness that is widely known, but in the majority of cases the show hasn't done anything about the task because it's a thing on their agenda they're not yet able to complete or they don't understand the most effective way to deal with this issue." Scott says.

Maybe the creator has produced such a large amount of content that they're not sure if they're in the right position or have the funds to create more shows to be able to use a premium platform, or whether they'll earn enough profit, and whether the premium platform will be capable of consuming the public platform.

"A significant portion of it can be a source of confusion or a state that they aren't yet at and requires guidance," Scott says. "They must be able to communicate with someone who says"There's money to be had if you choose to go ahead and research it'. If you're in the process of setting up a business, there are several hats you can wear and must manage a multitude of duties. There will be people as well as, at the very least all, tools and resources to assist you in building your business," he continues.

If so, what are you likely to take into consideration when selecting which tools and services will assist you with running your business specifically if you'd like to become a member? "A variety of things appear to have been fairly consistent over the past few years," starts Scott. "Number one: those who consume podcasts and YouTube videos feel a strong emotional relationship with the creators. They are willing to pay creators with monthly income such as $4 per monthly and $6,000 per month. maybe $10 or less each month. The reason for this isn't solely to receive an extra benefit for the creator, but they're also seeking to support the creator in the development of their career and not just for additional side hustle."

Another thing Scott has observed is that the users have preferences on a certain platform. "When Pop Apologists began discussing Apple Podcasts subscriptions the firm was already performing extremely excellent on Patreon. One of the concerns that they were worried about Apple Podcasts was the likelihood of it consuming Patreon"We could have to pull the plug in order to avoid a dramatic increase in the money flow from Patreon to Apple but this isn't what happened. What actually happened was that Patreon has grown in size, and Apple Podcasts is increasing every month since our launch."

Scott has been a part of this issue on other programs, and has gained knowledge about this issue from others. "If people are listening to iTunes, they may be listening to 4 or up to 10 podcasts. This is the sole location they'll visit to hear these podcasts. It's not Patreon nor YouTube. If you place your video on the radar of people by way of Apple and they'll then be able to subscribe to it."

Direct connection with your viewers

Scott believes that it is essential creators are able to communicate directly with their clients through podcasts. Scott has cited a startup known as Luminary, to offer an illustration of a cautionary tale. "It was was similar to Netflix which let different creators to make movies. The user can sign up to the platform, and later make a payment."

Scott states that the period when Luminary didn't succeed because viewers don't like the intermediaries. "Consumers must be aware of that they are directly contributing to the show, and the $7 they pay monthly, or $50 per year is going directly to the creator, and not Luminary and/or Netflix or someone else. The direct connection is crucial for the creators too. It makes good business as well as economic sense to launch Pop Apologists podcasts through the Apple platform in order to target the audience. However, Scott along with his staff don't really know identify themselves. "We don't have the email addresses of their friends. The only thing we can do is to host an online forum available on Zoom each month along with them. It's not possible to tell those who are in a different podcast know when or if we're planning to host an live broadcast. We have no information about these individuals," the host states.

Scott believes that if you are looking to earn money from your company select a platform which allows you the ability to directly access. "If your business's growth is slowly, it could be beneficial to start introducing an iTunes Podcasts subscriptions and Spotify subscriptions. However, I would much prefer to have the person's personal information rather than having them just sort of 'out on the internet'" Scott says.

Be on the lookout for developments in the near future

Podcasters just starting their careers, Scott offers advice about the best ways to get ready to be prepared for success in the future "Don't become too extrovert with your listeners. Your podcast should be accessible to all the 1,000 people who subscribe as opposed to only the first 1,000. Every day, someone is new to your podcast, but they may not know what format you use for your show."

Scott recommends that you concentrate just on the first 30 seconds of your program. Scott says: "Are you introducing yourself to someone who's not frequent listener? Do you say 'This is a popular table, but you're not the biggest fan of our humor?' Perhaps you'd prefer to listen to something else since everybody else is there'.

He recognizes that it's possible to make mistakes due to the direct-to-consumer relationship "You must want the club to function as an organisation. You just don't want it to turn into a club that doesn't have doors. The number of members your club has is all you'll be able to control," he explains. "You've got to find the balance between giving your members all the information they need without being so unique that anyone who comes across it hears it and realizes that they've completed their work. I'm not a part of it.' If every episode isn't as good in the same manner that the previous episode was, it's telling potential viewers that the show doesn't suit their needs."

Scott is a regular listener to podcasts each day, and is able to identify the suggestions within 10 seconds. "Give me 10 seconds about who you're speaking with, and what this podcast will be about, as well as the topics it's going to be speaking about over the next few days. If I don't know, I'll conclude that I'm not in this group. I've been ignoring this over a long period of time as well as excessively historical, and also the word "in. These can be dangerous podcasts."

The same applies to pre-roll ads. "Some shows that I'm working on have pre-roll ads and we earn revenue from this," says Scott. "If they didn't do the same thing and chose not to, they'd make less income. Do you want to be the first thing listeners to when they first tune into your program to be an advertisement for Volkswagen? I'd love for the initial thing people see is the voiceover of host."

The final segment of this interview Scott gives a suggestion to new podcasters to stay strong. "You'll see many podcasters produce five or more podcasts. There is no growth, which is why they have to stop. If you're really looking to make use of this tool for business development purposes or just to showcase your creative side you'll need more time than you think to feel your results are being realized.

The good issue: "You're gonna get a greater proficiency during those first 25to 35 episodes. It's likely to give you some kind of feedback. You must listen to the show and take your time since you enjoy it and believe it's going to succeed in a steady fashion. There are numerous shows that expand from the 300th to 400th episode. Are you truly committed? There's a good chance you won't receive the 25,000 downloads you're seeking right from the beginning unless an established.

What is your favorite show to watch? Which episode would you like to expect to see more lengthy playthroughs? If it's something you really would like to do, then you'll have to think about it for a while and figure it out creatively."

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