Ten Hottest eCommerce Trends to 2022 and Beyond

Many things have changed in the world of eCommerce in the past three years. With so many more people purchasing online between 2020 and 2021 what changes will last? What ones are likely to last? What emerging trends in eCommerce are taking hold in 2022?

1. More Payment options

First, it used to be debit and credit cards. After that came other tools, like PayPal. Now, consumers on the internet might want to pay with various options. More options you are able to offer to your customers, the more that are likely to purchase from your store.

A new trend in the market is electronic wallets like Venmo that lets users pay using the Venmo application, or by using an QR code that is specific to your business.

Adding BNPL to your online shop is best by using services such as Affirm or PayPal which works with .

Lastly, even crypto may be a good option, because some stores on the internet as well as other companies are beginning to accept crypto, and some customers are using it to pay.

2. Ads on the internet that are more expensive

Advertising costs for online ads have soared, in part because of the massive growth in online shopping, which has nearly doubled the share of total retail spending from 10 20 percent to 20% within only five years. Do you think this trend will last as in-person shopping is getting back into fashion? It's difficult to tell.

3. Review options are expanding for customers

Online reviews continue to gain importance because consumers need to know they'll receive excellent service from businesses that often have no storefront. Your online reputation is crucial.

4. Flexible ordering

The customers are seeking more choices and options when it comes to ordering on the internet.

Additionally, the pre-ordering process is influenced by shipping date estimates and therefore, be precise when you estimate your estimates. And be sure to send email or text updates about the status of their order, especially if something causes your original estimated shipping date to shift.

5. Chatbots to assist customers

There are many eCommerce stores aren't quite big enough to have an entire staff of customer service. What do you do when customers are seeking answers?

Chatbots are becoming more popular due to their superior support than FAQ pages as well as assist forums. They also increase revenue, because when questions get addressed, customers tend to spend more. In the year 2019, chatbots were credited as having contributed to the influx of $2.8 billion across the globe, and this is increasing every year.

6. Less control over online targeting

The result is that online ads are expensive, not to mention to being harder to track in terms of campaign performance.

In response, eCommerce businesses need to focus on owning their own media as well as building their in-house marketing list.

Building your list of email subscribers is becoming one of your most effective marketing tactics, since you are able to advertise to your list as often as you want. MailPoet and AutomateWoo both integrate seamlessly with and allow you to effectively conduct email marketing.

If you're sending products to customers who purchase from you, it is a sign that you've got the database of postal mailing lists, and you can increase the effectiveness of your marketing using the same channel.

This goes back to eCommerce trend 2 on this list , which is about more expensive cost of advertising. By owning your own media, you have more control over your marketing and advertising costs. Direct mail and emails are both in this category if you're using your own mailing lists. These are great ways to retain customers and increase lifetime customer value.

7. Brand ambassadors for the brand

This is also easily tracked as you are able to offer certain coupon codes, build customized landing pages, as well as incorporate other strategies which are unique for each brand's ambassador as well as any campaign you create to promote the ambassadors.

With the proliferation of social media sites and numerous younger users spending time with these channels, it could be a more effective way to advertise through social media rather than paying for ads. However, it depends heavily on finding an influencer whose viewers are well-matched to your products. It's the first step to take if you want to pursue this approach.

8. Alternative financing

Online businesses are usually not considered by conventional lenders. And that's okay, because eCommerce stores have their own needs and alternative finance options are being developed that comprehend what online stores require to be successful.

This flexible approach appeals to eCommerce firms because it decreases risks and allows them to stay agile as they expand.

9. Sustainable business practices

Especially among younger generations The awareness of the environment continues to increase, and customers look for businesses which are trying to do their part to mitigate their impact on the natural world.

You might also be able to come up with safer ways of handling the return. Are they able to be resold? Give them away? Do you want to reuse them in some way?

Whatever you're able to do to improve your company's performance as well as helping the environment, add an article about it to your about page or make a new page on your site. Also, you can add a few sentences to the checkout page to give customers other incentive not to leave your cart. For instance "All the shipping products we use can be recycled."

10. Personalized marketing

Personalization requires data. And data requires a method of arranging it and accessing the data in a way that is useful. This is the purpose of CRMs, which are customer relationship management tools -like Jetpack CRM.

A CRM enables you to monitor customer purchase and invoices, as well as engagement conversions, and many other important metrics. Additionally, it lets you create customer profiles that you can later use to send out more personalized marketing.

If you are able to customize your messages to groups of clients with similar interests or life experiences (like parents vs. non-kids) it will be far more successful in responding to the needs and desires of every one.

Personalization is a growing trend in eCommerce because technology to collect data and use that data to enhance the customer experience is only improving. In addition, as we mentioned you own the data on your existing customers that means you have the ability to use it however best fits your revenue and marketing goals.

The CRM can make your email marketing and other marketing strategies more effective when you get started personalizing

Get inspired by others, or develop your own trend-setter

There's no need to chase every trend, but being aware of the evolving online marketplace can help you take advantage of the right opportunities. If you're always looking for ways to improve your customer service and optimize your operation it's possible that you'll discover your own trend!

Which of the trends we have listed may be ideal for your store? Did we leave any out? Tell us!