Ten free Google marketing tools You Must Be Utilizing
Many of us recognize Google as an effective and well-known engine for search, but did you realize Google has helped to create a large amount of business owners who are online?
It doesn't matter what you're trying to
- Boost your SEO rankings
- Increase your conversion rate
- Fine-tune your user experience
- Manage and track your brand's reputation
- Create and implement a management content calendar
- ...or assist in the make content
Google offers a range of amazing tools to assist. They're also all free.
For today's blog post let's take a short review of the top 10 Google marketing tools as well as some easy methods to level up your game with these tools. Ready? Let's go!
1. Google Analytics
It is among the most efficient and effective tools for tracking the website's traffic. Google Analytics Google Analytics allows you to monitor which of your blog's articles are the most popular and how many visitors are regularly returning to your site, how long people spend on your site as well as many other aspects.
2. Google Keyword Planner
In order to attract the most qualified individuals to sign up to your organization, it is important to determine the most appropriate keywords for your business, branding, and website. The Keyword Planner is a great instrument to identify what keywords to use in your website copy, blog content, as well as metadata.
Although it's integrated into Google Ads it's not necessary buy advertising ads to benefit from this powerful device.
3. Google Trends
Alongside Keyword Planner, Google Trends is a fantastic tool to compare and decide on keywords that are similar to the phrases you're using.
In contrast to Google's planner It uses data that is real-time to show how various keywords are shifting in importance throughout time in different regions, in comparison to each other. It can even help to anticipate and plan to adjust to the changes in search terms.
4. Google Webmaster Tools
Google Webmaster Tools (AKA Google Search Console) is an excellent instrument to streamline your marketing efforts and ensuring that search engines have the ability to find your website in accordance with important and relevant search terms.
Search engine spiders scan the web in a matter of seconds, delivering results for billions of people every day. If your website is configured to function in a manner that is difficult to find Webmaster tools will alert you to the problems and allow you to make changes to improve search engine rankings.
Try Google Webmaster Tools Planner -
5. Google Alerts
Google Alerts is a very useful tool for keeping track of your content on social media, your company's online image, as well as how your competition is doing. If you have set up a number of Google Alerts for your business name , as well as the pertinent terms, Google Alerts will alert the user when these keywords are mentioned online.
For example, if you've launched an app , and you've issued press releases You can create an Google Alert for your app title, and Alerts will alert you each whenever you see an article or feature article related to your app comes out. This is also a great method to stay aware of any potential negative publicity that may be a result of.
6. Google Calendar
If you're in search of an easy tool for creating an online calendar of content, Google Calendar is the perfect choice.
Within the platform it is possible to create customized calendars that are geared towards making plans for your weekday, daily, monthly, or even the annual social or editorial content.
In each "event" you have the option to invite your collaborators (contributors editors, managers, to name a few.) Notes can be added for quick information and quick internal communications.
Another great thing about Google Calendar is how simple it is to change the content. It's as easy as drag and drop your calendar into dates that are new, the calendar will then save any modifications you make to the current version of the calendar published. It is easy to plan content, but it can become messy, but Google Calendar can make the task organizing your blog 10 times more simple.
7. Google Drive
Google Drive is the ideal place to keep your notes and also as your editorial materials. The platforms are able to accomplish just about anything you can think of. Make use of Google Docs for drafting copy, Google Spreadsheets for organizing post ideas for your blog, Google Spreadsheets to track data. Google Forms for sending surveys and collecting results, and also for storing every photo you take of blog posts within Google Docs too.
Google Drive gives each user fifteen GB of free storage as well as all files you upload can be shared to collaborators in just a few clicks. It's not just an ideal storage solution for you, but it allows you to use it at any time that you have access to the Internet. It's like having a free external hard drive that is located in the cloud.
8. YouTube
If you're unfamiliar, YouTube is a Google product. It's the most popular platform to share video content over the web. If you're looking to begin exploring the possibilities of creating video content, YouTube is the way to start.
Once you've found your niche and created an amazing library of material and videos, it's time to begin annotating your videos and backlinking to your content that you've already written, the same way you do with blog posts. It's not a secret that video content is the future of the future. If you can suck the viewer into the web of backlinks backlinks, and backlinks, it's clear that you're in the right direction.
9. Google My Business
Did you know that you can search for a particular company on Google and find this block appearing at the top of result pages? It's the block with all company information that include a link to their website as well as a the phone number? Your company will not be eligible for one of those blocks if you're not in the process of registering through Google My Business.
As you're going through and creating your social media accounts, make sure you take some time to create the Google My Business/brand pages using the same logos, pictures and layout similar to the pages you've created in other social media platforms.
Google is the world's largest search engine, therefore it's a safe bet it's an important places it will look for you will be within the database. When you're putting together your site, pay close pay attention to the tagline of your site as well as your images and introduction, as these will be important places search engine spiders go to.
10. Google Optimize
Google Optimize Google Optimize is Google's answer for split-testing software.
The majority of the time the primary purpose of the website's design is to turn people who visit your site into customers or members. If you've put together a solid sales funnel however you aren't getting those conversion rates you've were hoping for, then it could be worth split-testing on graphic and copy.
What is the opinion of people? Why are they hesitant? Utilizing Google Optimize, you can develop original variants of landing pages. You can also monitor side-by side stats to find out whether changing headlines, images, buttons, copy, or layout of your site can boost your conversion rates.
The Takeaway
There you have it -- 10 totally gratis and extremely useful Google marketing tools to assist you in growing your business:
- Google Analytics
- Google Keyword Planner
- Google Trends
- Google Webmaster Tools
- Google Alerts
- Google Calendar
- Google Drive
- YouTube
- Google My Business
- Google optimize
There are many other services (both both paid and free) which Google offers to expand your business however, these are only some of our most popular. Get started and elevate your marketing plan to the next level!
Are you using one of these Google marketing tools that we've mentioned? Please share how they have assisted you in your business!
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